Lready
San Francisco, US · 856 employees on LinkedIn · Public · 21 known investors
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Life360 is a family safety mobile application that enables families and friends to share real-time location information, receive driving safety alerts, and check in with loved ones to maintain peace of mind about their whereabouts and well-being.
Also known as Life360 · Life360, Inc. · LReady, Inc.
Founders & leadership
Board
Investors · 21
Also in the syndicate · 3
Reported raises · per SEC filings
Form D private placements$44.1M disclosed across 3 of 7 rounds · 2008–2026
▶$600KraisedAug 2026 · 1 investors · Other TechnologyRule 506(b)
- Lauren AntonoffExecutive Officer, Director
- Chris HullsExecutive Officer, Director
- Russell BurkeExecutive Officer
- Mark GoinesDirector
- John Philip CoghlanDirector
- Alex HaroDirector
- Brit MorinDirector
- Charles ProberDirector
- James SyngeDirector
- David WiadrowskiDirector
- Randi ZuckerbergDirector
- Offering amount
- $600K
- Amount sold
- $600K
- First sale
- Aug 2026
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$18.5MraisedDec 2017 · 8 investors · Other TechnologyRule 506(b)
- John Philip CoghlanDirector
- Alex HaroExecutive Officer, Director
- Chris CheeverDirector
- Ryan SwagarDirector
- Jason KrikorianDirector
- Chris HullsExecutive Officer, Director
- Offering amount
- $30M
- Amount sold
- $18.5M
- Minimum investment
- $9
- Proceeds to insiders
- $4M
- First sale
- Jul 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$25MraisedMay 2014 · 1 investors · Other TechnologyRule 506(b)
- Arthur OrunaDirector
- Chris HullsExecutive Officer, Director
- Ryan SwagarDirector
- John Philip CoghlanDirector
- Chris CheeverDirector
- Offering amount
- $50.3M
- Amount sold
- $25M
- First sale
- May 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Life360, Inc., incorporated in 2007 as LReady, Inc. and renamed Life360 in October 2011, is a technology company based in San Mateo, California that operates a platform for locating people, pets and things. Its core product is the Life360 mobile application, offered on a freemium basis, through which users form "Circles" to share real-time location, view location history, receive smart notifications and place-specific alerts, and check in with family members and friends.
Beyond location sharing, the platform provides driving safety features including crash detection, roadside assistance, family driving summaries and individual driver reports; digital safety features such as data breach alerts, identity theft protection, stolen funds reimbursement and credit monitoring; and emergency assistance including SOS with emergency dispatch, disaster response, medical assistance and travel support, partly delivered through third-party services. The company also sells Tile Bluetooth hardware trackers for locating lost items, supported by the Tile mobile application with free and paid Premium and Premium Protect tiers that add warranties and item reimbursement, alongside Gold and Platinum Life360 subscription tiers.
The company is classified in the software - application segment of the technology sector and reported 547 full-time employees, with a fiscal year ending December 31.
Founding story
The company was incorporated in 2007 as LReady, Inc. in San Mateo, California; the Life360 service was conceived in 2008 by co-founders Chris Hulls and Alex Haro in response to the family separation and communication breakdowns observed after Hurricane Katrina in 2005. Hulls bootstrapped early development while attending community college, using resources that included a $30,000 loan from his mother, and the founders engaged beta users directly to refine features such as geofencing alerts.
Business model
Life360 monetizes a large free user base through paid subscription tiers (including Gold and Platinum for the Life360 app, and Premium and Premium Protect for Tile) that layer driving safety, digital safety, emergency assistance and item-protection benefits on top of free location sharing. It supplements subscription revenue with sales of Tile hardware tracking devices distributed through retailers, distributors and online channels. Historically the company has also been reported to have derived revenue from the sale of user geolocation data to third-party brokers and advertisers, a practice that has drawn litigation and privacy criticism.
Freemium mobile application with tiered consumer subscriptions, plus hardware sales of Tile trackers and associated paid tracking service tiers; third-party services are bundled into premium subscription tiers.
Traction
User growth progressed from 10 million users in December 2011 to more than 50 million monthly active users in March 2023, over 79 million by late 2024, 88 million in Q2 2025 and more than 100 million monthly active users reported for Q2 2026. Paying subscriber circles reached 2 million in June 2024 and 2.5 million in Q2 2025. Full-year 2024 revenue was $371.5 million, up 22% year over year; Q2 2025 revenue was $115.4 million; Q1 FY26 revenue was $143.1 million with $2.8 million of earnings.
Latest developments
In 2026 the company reported record Q2 results, surpassing 100 million monthly active users, though shares fell on a mixed quarter and a softer full-year outlook. Recent activity includes a partnership with Uber to help parents coordinate rides and the launch of pet care products.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
One of the largest consumer family-safety and location-sharing platforms, reporting more than 100 million monthly active users and a market capitalization of roughly $3.5 billion as of August 2026, with trailing twelve-month revenue of about $573 million.
Positioned around family use cases such as verifying safe arrivals rather than general social networking, and combining person, pet and item location in a single platform following the Jiobit and Tile acquisitions.
Technology
A mobile-first technology platform combining GPS location tracking, geofencing and place-based alerts, driving behavior analytics and crash detection, and Bluetooth item tracking through Tile devices, with stated controls for member data integrity, security and performance. Jiobit added AI-powered wearable location trackers for children and pets.
Go-to-market
Direct-to-consumer distribution via mobile app stores, with early growth described as organic and driven by app store visibility and word-of-mouth among parents rather than heavy marketing spend; hardware is sold through brick-and-mortar retailers, distributors, online retailers and the company's own websites. Partnerships, such as a 2026 tie-up with Uber for parent-coordinated rides, extend the platform's use cases.
Consumers, principally families and close-contact groups sharing location among parents, children and elderly relatives, plus buyers of Bluetooth item trackers.
Geography
Headquartered in San Mateo, California, with operations across North America, Europe, the Middle East, Africa and other international markets. The Jiobit acquisition established a development hub in Chicago.
History
The mobile application launched in 2009 on the Google Play Store with free location sharing organized around Circles. The company won a $275,000 Android Developer Challenge grant from Google in 2008 and subsequently raised roughly $89.7 million across 11 funding rounds before its public listings, with investors including Bessemer Venture Partners, DCM Ventures, Fontinalis Partners, BMW iVentures and Allstate Strategic Ventures. It was renamed Life360, Inc. in October 2011. Life360 listed on the Australian Securities Exchange under ticker 360 in 2019, acquired Jiobit in May 2021 and announced the acquisition of Tile in November 2021, then completed a U.S. IPO on the Nasdaq Global Select Market in June 2024 under ticker LIF while ASX CDIs continued trading.
Risks & controversies
Life360 has faced allegations that it sold precise geolocation data derived from its user base to third-party data brokers and advertisers, prompting privacy advocacy criticism and user lawsuits alleging violations of data protection expectations. In 2024, an API vulnerability exposed personal details of hundreds of thousands of customers. The stock declined roughly 52% over the twelve months to August 2026 amid a mixed Q2 report and soft guidance.
Compiled by commissioned research from 10 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 26
launches, deals, and filingsLife360 announced new pet care products timed to the back-to-school season.
Life360 and Uber partnered to help parents coordinate rides from anywhere.
Life360 closed the Nativo acquisition for approximately $120 million, comprised of 65% cash and 35% stock, to integrate Nativo's ad technology and premium publisher network across connected TV, mobile and premium digital environments.
$120M source ↗
Life360 entered into a definitive agreement to acquire advertising technology company Nativo for about $120 million in cash and stock, announced alongside record Q3 2025 results and raised FY2025 guidance.
$120M source ↗
Launch of the Life360 Pet GPS tracker and new pet-recovery features.
Life360 priced 5.75 million shares of common stock at $27 per share, raising approximately $155 million in gross proceeds (about $110 million net proceeds reported elsewhere). The offering closed on June 7, 2024, while ASX-listed CDIs continued trading.
$155M source ↗
An API vulnerability led to the exposure of personal details of hundreds of thousands of Life360 customers.
Life360 announced the purchase of Bluetooth item-tracking company Tile for up to $205 million in cash and stock to create a unified platform for locating people, pets and objects.
$205M source ↗
Life360 agreed to acquire asset-tracking company Tile in a $205 million acquisition and later announced integration of the two services.
$205M source ↗
Life360 acquired Chicago-based Jiobit, a developer of AI-powered location trackers for children and pets, and established a development hub in Chicago.
$37M source ↗
Life360 acquired ZenScreen, a San Jose, California-based screen-time tracking app, for an undisclosed sum.
Life360 listed on the ASX under the ticker 360, raising proceeds totaling AU$145.4 million, intended largely to grow the business globally and develop home insurance, home security and motor vehicle insurance products.
Life360 listed on the ASX under ticker 360, raising A$112.7 million through the issuance of 23.5 million CHESS Depositary Interests at A$4.79 each. One source dates the listing to May 10, 2019 and another to September 2019.
ADT announced ADT Go in partnership with Life360, connecting and protecting families outside the home using ADT's security infrastructure.
Life360 acquired Couple, a private messaging application and Y Combinator graduate based in Mountain View, California.
Feature enables smartphones to detect when users are in a car crash and automatically contact emergency response.
Circles lets users create separate groups within the app, with location visible only to members of the same circle.
Life360 agreed to integrate its location services with BMW ConnectedDrive telematics and navigation features.
The company, incorporated in 2007 as LReady, Inc., changed its name to Life360, Inc.
The Life360 application launched with free basic location-sharing features for families, including Circles for group tracking.
Life360 received a $275,000 grant after winning Google's Android Developer Challenge, its first external capital.
$275K source ↗
Life360's app won Google's 2008 Android Developer Challenge over 3,000 other entries; the $275,000 award was the company's first funding and was used to repay friends-and-family investments and hire developers.
$275K source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
Why Investors Shouldn't Worry About Life360 Director Charles Prober Selling 7,930 Shares for $420,700 | The Motley Foolfool.com · Jul 2026
Life360 (ASX:360) Executive Pay Draws Attention—Will Investors Demand More From the Growth Story?kalkine.com.au · Jul 2026▸Research sources · 10
primary sources listed
- Lreadylife360.com · web
- Life360 - Wikipediaen.wikipedia.org · web
10 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Lready do?
- Life360 (formerly LReady) operates a family safety platform for locating people, pets and things via app and hardware trackers.
- Who founded Lready?
- Lready was founded by Chris Hulls, Alex Haro.
- Who are Lready's investors?
- Lready's investors include 500 Global, American Family Ventures, Band of Angels, Bessemer Venture Partners, BMW i Ventures, Bullpen Capital, DCM Ventures, Expansion Venture Capital and 10 more.
- How much funding has Lready raised?
- Lready has disclosed $44.1M raised across 3 of its 7 known rounds.
- Where is Lready headquartered?
- Lready is headquartered in San Francisco, US.