Grove Collaborative
NYSE: GROVSan Francisco, US · Founded 2016 · Delaware corporation · 13 known investors
Grove is an e-commerce platform that curates and sells household and personal care products vetted against health and environmental standards. The company serves health-conscious families seeking alternatives to conventional consumer goods across kitchen, bathroom, and bedroom categories.
Circular EconomyConsumerDirect to Consumer
Founders & leadership
Grove Collaborative was founded in 2016 by Christopher Clark and Stuart Landesberg.
CC
Christopher ClarkCo-founder
SL

Stuart LandesberginFounder & Executive Chairman
Board
JC
Jeff CroweBoard director
TC
Tim ChangBoard director
MS

Investors · 13
Bullpen CapitalSan Francisco · $2M – $4M
Forefront VentureSeattlevia Phil Nadel · inferred
Glynn Capital ManagementMenlo Park
Gutbrain VenturesBostonvia Robert Davoli · inferred
Hemisphere Ventures LLCMckinney
Norwest Venture PartnersMenlo Park · $10M – $30M
Sandalphon CapitalChicago · $100K – $2M
Structural CapitalMenlo Park · $10M – $50M
Tq Ventures LlcNew York
Unilever VenturesLondon · $540K – $10.8M
Volition CapitalBoston · $10M – $100M
MHS CapitalreportedSan Francisco · $1M – $3Mvia Mark Sugarman · board
NextView VenturesreportedSan Francisco · $250K – $4M
Reported raises · per SEC filings
Form D private placements$414M disclosed across 9 rounds · 2015–2020
▶$122.3MraisedDec 2020 · 14 investors · OtherRule 506(b)
▶$122.3MraisedDec 2020 · 14 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Mark SugarmanDirector
- Jeff CroweDirector
- Cathy BeaudoinDirector
- Servaes TholenExecutive Officer
- Tim ChangDirector
- Erik BlachfordDirector
- Nathaniel EwingDirector
- Stuart LandesbergExecutive Officer, Director
- Chris ClarkDirector
- Delida CostinExecutive Officer
- Offering amount
- $125M
- Amount sold
- $122.3M
- First sale
- Nov 2020
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$89.9MraisedMay 2020 · 37 investors · OtherRule 506(b)
▶$89.9MraisedMay 2020 · 37 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Servaes TholenExecutive Officer
- Jeff CroweDirector
- Tim ChangDirector
- Delida CostinExecutive Officer
- Chris ClarkDirector
- Stuart LandesbergExecutive Officer, Director
- Mark SugarmanDirector
- Cathy BeaudoinDirector
- Offering amount
- $90M
- Amount sold
- $89.9M
- First sale
- May 2020
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$35MraisedSep 2019 · 14 investors · OtherRule 506(b)
▶$35MraisedSep 2019 · 14 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Stuart LandesbergExecutive Officer, Director
- Jeff CroweDirector
- Tim ChangDirector
- Cathy BeaudoinDirector
- Christopher ClarkeDirector
- Mark SugarmanExecutive Officer, Director
- Offering amount
- $50M
- Amount sold
- $35M
- First sale
- Aug 2019
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$76.4MraisedDec 2018 · 8 investors · OtherRule 506(b)
▶$76.4MraisedDec 2018 · 8 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jeff CroweDirector
- Christopher ClarkExecutive Officer, Director
- Catherine BeaudoinDirector
- Tim ChangDirector
- Stuart LandesbergExecutive Officer, Director
- Mark SugarmanDirector
- Offering amount
- $125M
- Amount sold
- $76.4M
- Minimum investment
- $1
- First sale
- Dec 2018
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$27.1MraisedDec 2018 · 14 investors · OtherRule 506(b)
▶$27.1MraisedDec 2018 · 14 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Stuart LandesbergExecutive Officer, Director
- Christopher ClarkDirector
- Tim ChangDirector
- Catherine BeaudoinDirector
- Jeff CroweDirector
- Mark SugarmanDirector
- Offering amount
- $27.1M
- Amount sold
- $27.1M
- Minimum investment
- $1
- First sale
- Jun 2018
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$36.8MraisedJan 2018 · 11 investors · OtherRule 506(b)
▶$36.8MraisedJan 2018 · 11 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jeff CroweDirector
- Tim ChangDirector
- Mark SugarmanDirector
- Christopher ClarkDirector
- Stuart LandesbergExecutive Officer, Director
- Offering amount
- $37M
- Amount sold
- $36.8M
- First sale
- Dec 2017
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$15.4MraisedApr 2017 · 17 investors · OtherRule 506(b)
▶$15.4MraisedApr 2017 · 17 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Stuart LandesbergExecutive Officer, Director
- Tim ChangDirector
- Christopher ClarkDirector
- Mark SugarmanDirector
- Offering amount
- $15.5M
- Amount sold
- $15.4M
- First sale
- Apr 2017
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$5.9MraisedJul 2016 · 12 investors · OtherRule 506(b)
▶$5.9MraisedJul 2016 · 12 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Taek KwonDirector
- Stuart LandesbergExecutive Officer, Director
- Lee HowerDirector
- Christopher ClarkDirector
- Offering amount
- $7.6M
- Amount sold
- $5.9M
- First sale
- Jul 2016
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 7
by search overlapInstacart5780 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Walgreens4492 shared keywordsWalgreens operates a pharmacy and retail health and wellness business, offering prescription services, over-the-counter medications, health products, and photo services to consumers.
DoorDash2734 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
Whole Foods2569 shared keywordsWhole Foods Market is a grocery retailer offering fresh produce, prepared foods, and groceries for home delivery and in-store purchase in the United Kingdom.
Thrive Market2514 shared keywordsThrive Market is an online grocery delivery service offering non-GMO and clean label food products at discounted prices through a membership model. The company targets health-conscious consumers seeking healthier alternatives to conventional groceries.
Ulta Salon Cosmetics Fragrance2406 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Shopmy1976 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
Companies competing with Grove Collaborative for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Grove Collaborative do?
- Grove is an e-commerce platform that curates and sells household and personal care products vetted against health and environmental standards. The company serves health-conscious families seeking alternatives to conventional consumer goods across kitchen, bathroom, and bedroom categories.
- Who founded Grove Collaborative?
- Grove Collaborative was founded by Christopher Clark, Stuart Landesberg in 2016.
- Who are Grove Collaborative's investors?
- Grove Collaborative's investors include Bullpen Capital, Forefront Venture, Glynn Capital Management, Gutbrain Ventures, Hemisphere Ventures LLC, Norwest Venture Partners, Sandalphon Capital, Structural Capital and 5 more.
- How much funding has Grove Collaborative raised?
- Grove Collaborative has disclosed $414M raised across 9 rounds.
- Where is Grove Collaborative headquartered?
- Grove Collaborative is headquartered in San Francisco, US.



