Rulebase
YC F24New York City, US · Founded 2024 · 4 employees · Hiring · 5 known investors
Rulebase provides AI-powered agents for financial services companies to automate customer operations and drive revenue, working across onboarding, reactivation, and retention workflows to convert approved accounts into transacting customers. The platform integrates with existing KYC stacks, CRMs, and support tools to catch stalled accounts and run follow-ups via multiple channels.
AI & Machine LearningEnterprise SoftwareFintechSaaSCustomer SuccessCustomer ServiceCustomer SupportUnited States of AmericaAmerica / Canada
Founders & leadership· Y Combinator alumni (F24)
Rulebase was founded in 2024 by Gideon Ebose and Chidi Williams.
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Gideon Ebosein𝕏FounderHe previously served as lead product designer at Gatherwell, which was acquired by Jumbo PLC, and worked at Microsoft developing virtual communication software for healthcare. He holds an economics degree and has over six years of product design experience.
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Chidi Williamsin𝕏Co-Founder/CTOHe previously developed Buzz, an open-source speech-to-text tool, and worked on systems for Goldman Sachs' wealth management division and Nigerian fintech companies including Eyowo.
Investors · 5
Bowery CapitalNew York · $1M – $2M
Transpose Platform ManagementHouston
Y CombinatorSan Francisco · $500K
Commerce VenturesreportedSan Francisco · $1M – $5M
Also in the syndicate · 1
Transpose Platform VC
Funding
SEC filings, press & company announcements$2.1M disclosed across 1 round · 2025
- $2.1Mpre-seed roundSep 2025 · 6 sources
Bowery Capital (lead), Commerce Ventures, Transpose Platform VC, Y Combinator
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 10
by search overlapQuickbase28 shared keywordsQuickbase offers a no-code/low-code platform for building connected applications that automate manual processes, manage projects, resources, and workflows, and link office and field teams. It targets operations teams looking to replace spreadsheets and disconnected systems with custom apps.
Firstbase.io22 shared keywordsFirstbase builds an all-in-one business operations platform that automates back office tasks for founders globally, including company incorporation, management, and growth services.
Landbase21 shared keywordsLandbase provides an AI-agent platform for B2B revenue teams that finds, qualifies, scores, and enriches best-fit target accounts using company data, web data, and buying signals. It automates account targeting, qualification, and contact enrichment as an alternative to sales prospecting tools like Apollo and Clay.
Staffbase20 shared keywordsStaffbase offers an AI-powered employee communications and experience platform that lets enterprises target and orchestrate internal communications, run an intranet and employee hub, support frontline workers, and deliver knowledge and services across channels. It serves large enterprises, including desk-based, frontline, and distributed workforces, and integrates with tools such as Microsoft 365, ServiceNow, and Workday.</parameter>
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Coverbase20 shared keywordsCoverbase offers a platform for third-party risk management (TPRM), procurement, and security, using AI-guided automation for supplier intake, due diligence, and continuous monitoring. It targets risk-aware industries such as finance, insurance, fintech, and healthcare, serving procurement leaders, risk officers, and CISOs.
Backbase20 shared keywordsBackbase provides a unified banking platform that connects digital channels, front office, and operations for banks, combining customers, employees, and AI agents on a shared data model and execution engine. It targets banks looking to replace fragmented systems across onboarding, servicing, and dispute handling.
Browserbase19 shared keywordsBrowserbase provides a browser automation platform that enables AI agents to interact with websites reliably, handling authentication, navigation, and complex actions to automate web-based workflows and data collection.
Demandbase17 shared keywordsDemandbase provides an AI-powered B2B intelligence platform that integrates go-to-market data, tools, and execution across the GTM ecosystem. The platform connects account intelligence, buying group data, and intent signals to help B2B teams plan, execute, and optimize their sales and marketing strategies.
Couchbase14 shared keywordsCouchbase is a NoSQL distributed JSON document database company offering Couchbase Server, Capella DBaaS and mobile/edge products.
FirstBase14 shared keywordsFirstbase provides IT teams with a platform to manage the physical lifecycle of employee equipment, covering procurement, shipping, retrieval, storage, and disposal of devices during onboarding and offboarding. It offers IT asset management with centralized tracking, compliance documentation, and integrations with HRIS, IdP, MDM, and ITSM tools, operating regional warehouses across major markets.
Companies competing with Rulebase for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Rulebase do?
- Rulebase provides AI-powered agents for financial services companies to automate customer operations and drive revenue, working across onboarding, reactivation, and retention workflows to convert approved accounts into transacting customers. The platform integrates with existing KYC stacks, CRMs, and support tools to catch stalled accounts and run follow-ups via multiple channels.
- Who founded Rulebase?
- Rulebase was founded by Gideon Ebose, Chidi Williams in 2024.
- Who are Rulebase's investors?
- Rulebase's investors include Bowery Capital, Transpose Platform Management, Y Combinator, Commerce Ventures.
- How much funding has Rulebase raised?
- Rulebase has disclosed $2.1M raised across 1 round.
- Where is Rulebase headquartered?
- Rulebase is headquartered in New York City, US.