/Investors

Carefull

operating company · company profile

New York · 1 people tracked

Find your way into Carefull

517 people in our graph share verified history with the Carefull team — schools, employers, funds. One of them is your warm intro.

Michael Spiesunlockedknows Todd Rovak · together at Tishman Speyer (overlapped)
knows the team · via Tishman Speyer
knows the team · via Capgemini Invent
knows the team · via Virtru
×8knows the team · via Goldman Sachs
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Investment thesis

Carefull is a financial safety product that adds a protective layer over consumers' bank, credit card, and investment accounts to detect fraud, scams, and everyday money mistakes, with a focus on older adults and their families. It offers scam detection, dark web and credit monitoring, home title monitoring, $1M identity theft insurance, and is also distributed by banks, credit unions, and wealth firms as a client benefit.

Source: firm website, verified Sep 27, 2026.

HQ
New York, CA, US
Founded
2019
Tracked investments
4
Unicorns
1

Team · 1 people

from public directories

What they invest in

from 3 of 4 portfolio companies

AI & Machine Learning ×2SaaS ×2B2B Marketplaces ×1E-commerce ×1Enterprise Software ×1Marketing Tech ×1Media & Entertainment ×1Retail Tech ×1

Investments · 4 tracked

founders shown can be your intro path

By year:2021 · 32020 · 14 dated

Fabric Commercefabric.incin𝕏Seed · Oct 2020 · $11M

fabric is a commerce platform for retailers, and this page presents its technology and solution partner ecosystem.

AI & Machine LearningE-commerceRetail TechSaaS

Aniq Rahman(Founder)in

Co-investorsAscend Venture CapitalB CapitalB Capital GroupB4 CapitalExpaForerunner Ventures+8 more

Qwotedqwoted.comin𝕏Seed · Jun 2021 · $3M

Qwoted connects product brands with journalists, reviewers, and media outlets to secure product coverage and features.

B2B MarketplacesMarketing TechMedia & EntertainmentSaaS

Matthew Kneller(Founder)inDaniel P. Simon(Founder)in

Co-investorsMudita VentureThird Prime

Shopistryshopistry.comSeed · Aug 2021 · $2M

Shopistry operates as a venture lab and studio that partners with founders and companies from ideation to launch, providing product development, engineering, and strategic support to scale technology-driven ventures.

AI & Machine LearningEnterprise Software

Co-investorsGarage CapitalMantella Venture PartnersRaiven

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Folden Lane

Frequently asked questions

What sectors does Carefull focus on?
Carefull focuses on Cybersecurity, Fintech.
Where is Carefull located?
Carefull is headquartered in New York, US.

Media · Podcasts & interviews

from their channel

MassMutual + Carefull: Protect, Retain, & Grow

Carefull

Should You Have a Joint Bank Account with your Parent

Carefull

How to Monitor Your Parents Financial Accounts

Carefull

How To Piece Together Your Parents Financial Future

Carefull

What to Know About Financial Power of Attorney

Carefull

How to Communicate with your Parents About their Finances

Carefull

Images

Carefull photo

Co-investors · 12

Redpoint Ventures

Since 1999, Redpoint Ventures has partnered with visionary founders to create new markets and redefine existing ones. The firm invests early in startups building category-defining companies, from AI and infrastructure to security. Redpoint has backed hundreds of companies, including Netflix, Snowflake, Stripe, Ramp, Twilio, Ramp, and Hims, and today backs the next generation of AI leaders like OpenAI, Legora, Modal, Abridge and Physical Intelligence. Redpoint is based in San Francisco and has offices in New York City and Woodside. For more information visit: http://www.redpoint.com/

Both backed · 1
$100K – $10M
Sierra Ventures

Sierra Ventures is a venture capital firm that invests in early-stage SaaS and technology startups, focusing on B2B cloud software delivered via subscription models.

Both backed · 1
$500K – $10M
Red Swan Ventures

Red Swan Ventures backs founders at the earliest stage, aiming to be a founder's first outside capital, focusing on companies born from platform shifts and cultural insight that serve enduring human needs.

Both backed · 1
Folden Lane
$500K – $1M
Third Prime

Third Prime is a venture capital firm that invests in companies operating in financial technology, real estate technology, and cryptocurrency sectors.

Both backed · 1
$500K – $2M
VTF Capital

VTF Capital is an operationally-focused early-stage investor concentrating on commerce technology, digital brands, and pre-consumer logistics, backing vertical commerce and physical retail technology companies.

Both backed · 1
Folden Lane
$300K – $2M
Oak HC/FT

Oak HC/FT is a growth equity firm that partners with founders building companies in healthcare and financial services, leveraging sector expertise and networks.

Causal

Causal is a financial planning and analysis platform that enables finance teams to move beyond traditional spreadsheet-based planning by integrating data from multiple sources and providing dynamic forecasting, budgeting, and scenario planning capabilities.

MaC Venture Capital

MaC Venture Capital is an early-stage, seed-focused venture capital firm that backs founders building culture-defining companies.

$500K – $2M
Mango Capital

Mango Capital is an early-stage venture firm investing in enterprise software founders at inception, before product-market fit, with a focus on agent infrastructure and intelligent applications.

$1M – $1.5M
Hoxton Ventures

Hoxton Ventures is an early-stage venture capital firm that backs pre-seed and seed companies, often investing before revenue or product and offering hands-on support to founders.

$500K – $5M
Golden Ventures

Golden Ventures is a seed-stage venture capital firm that backs early-stage technology companies, with a portfolio concentrated in Canada.

$500K – $2.5M
Valor Equity Partners

Valor is a private investment firm focused on operational growth, investing in technology and technology-enabled companies that innovate and disrupt existing industries.

Firms observed investing alongside Carefull, from public investor directories. Shared companies are the overlap with Carefull's recorded portfolio.

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