Nourish

Nourish operates a virtual care platform that connects patients with Registered Dietitians (RDs) for telehealth nutrition counseling, with care billed through insurance. The company positions nutrition as a first-line treatment for nutrition-related chronic and cardiometabolic conditions such as obesity, diabetes, heart disease, gastrointestinal conditions and eating disorders, and states that 94% of its patients pay $0 out of pocket. Its dietitians are in network with hundreds of insurance policies across all 50 states, including Medicare, Medicaid and national commercial payers such as Aetna, Anthem, Blue Cross Blue Shield, Cigna and UnitedHealthcare.

The service pairs recurring virtual dietitian appointments (conducted over Zoom) with a companion mobile app used between sessions. App features include photo-based meal and macro tracking, goal setting and progress tracking, messaging with the dietitian, session summaries and curated content, wearable and lab integrations, access to lab work at local clinics, and a 24/7 AI assistant. Dietitians are supported by an AI copilot that automates note-taking, surfaces clinical insights and reduces administrative work. The company also markets to employers and health plans, offering dietitian-led metabolic care for high-acuity members, supporting patients both on and off GLP-1 medications, and describes a care model spanning Registered Dietitians, therapists, and MDs/NPs alongside devices, labs and medical records.

A Clinical Advisory Board of physicians and researchers advises on care protocols and clinical standards; members listed include Dr. Ajay Haryani, Dr. Amanda Powell, Dr. Monica Berner and Dr. Dariush Mozaffarian, director of the Food is Medicine Institute at Tufts University.

Founding story

Nourish was founded by three close friends — Aidan Dewar, Sam Perkins and Stephanie Liu — who experienced the effects of food as medicine firsthand while working with a registered dietitian to address their own chronic conditions. The Series B announcement in April 2025 described the company as having been founded just over three years earlier.

Business model

Nourish delivers telehealth nutrition counseling reimbursed by insurance, contracting in-network with commercial, Medicare and Medicaid plans so that most patients pay only a copay or nothing. It employs its dietitian workforce as W-2 staff rather than contractors, and sells to health plans and employers on a cost-reduction thesis, citing modeled per-member-per-year savings and projected ROI. The company has also announced a clinical outcomes model tying fees to performance for dietitian-led metabolic care.

Revenue is generated from insurance reimbursement for dietitian visits under in-network payer contracts, complemented by health plan and employer partnerships; an outcomes-based fee arrangement tied to clinical performance has also been announced.

Traction

Company materials report more than 500,000 people helped by Nourish dietitians, over 3,000 W-2 registered dietitians at the time of the April 2025 Series B and more than 10,000 providers on later pages, availability in all 50 states, and partnerships with national commercial, Medicare and Medicaid plans covering hundreds of millions of lives. Reported 12-month outcomes include 8% average weight loss for patients not on GLP-1s, a 1.3 average reduction in A1C, a 27 mg/dL average reduction in LDL cholesterol and a 21 mmHg average reduction in systolic blood pressure. Health plan materials state 89% of members have at least one chronic condition, 61% have two or more, average medical spend per member of $16,000, projected 3.1x ROI and more than $2,000 in PMPY savings.

Latest developments

In May 2026 Nourish announced a $100 million Series C to reverse chronic disease with an AI-native metabolic clinic, alongside the introduction of a new brand, The Bloom. In June 2026 it announced a clinical outcomes model tying fees to performance, described as the first outcomes-based approach for dietitian-led metabolic care. The company has also published data showing patients completing six or more dietitian appointments achieve 2.3x greater weight loss, and has released an AI tools suite for patients and providers alongside plans to expand its care model with physicians.