What stage does Vitality Capital invest at?

Vitality Capital invests at the Pre-Seed, Seed, Series A, Series B, Series C, Growth stages.

What is Vitality Capital's typical check size?

Vitality Capital typically writes checks of $10M.

Where is Vitality Capital located?

Vitality Capital is headquartered in Toronto, CA.

Does Vitality Capital lead rounds?

Vitality Capital typically participates in rounds rather than leading them.

Vitality Capital

Venture capital

Toronto · Pre-Seed–Growth · 6 people tracked

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Investment thesis

Vitality Capital backs entrepreneurs with a strong vision who share its values of sustainability, integrity and long-term partnership. Its primary fund participates in syndicated deals at the Angel to Series A stage, focusing on companies headquartered in the Greater Toronto Area to enable close, face-to-face collaboration with founders, with an emphasis on businesses enabling digital commerce across e-commerce, physical retail and B2B commerce. A secondary opportunity fund makes significant minority or joint-venture equity investments into high-quality companies pursuing growth initiatives, targeting up to $10M per portfolio company with flexibility for larger transactions.

Invests inB2B Marketplaces Cloud Computing E-commerce Enterprise Software Retail Tech SaaSCanadaNorth AmericaToronto

Source: firm website, verified Aug 7, 2026.

Stage

Pre-Seed–Growth

Check

$10M

Toronto, ON, CA

Leads rounds

Follows

Instruments

Equity

Founded

2016

Tracked investments

Team · 6 people

from the firm's website

Gershon· Founder and Managing Partner· Greater Toronto Area, Canadain

Founder and managing partner with over 18 years of broad business experience across companies of all sizes, combining financial expertise with an entrepreneurial background and a track record of supporting management teams in delivering growth across diverse industries and geographies.

g•••@vitalitycapital.careveal

Adam Levine· Venture Partner

Built a career in growth, sales and business development at Research in Motion, Salesforce and StackAdapt, where he led revenue and customer-facing operations. Advises portfolio companies on growth and sales.

Anthony Lipkin· Venture Partner

Leads business development, strategic partnerships and marketing at Intersect; previously a founding partner of Dx3 and involved in two startup acquisitions. Advises and mentors startup founders.

Derek Szeto· Venture Partner

Founder of RedFlagDeals (sold to Yellow Pages in 2010) and co-founder/CEO of Wirkn and Butter; an active startup advisor and angel investor.

Hartley Lefton· Legal Counsel· Toronto

A corporate partner at Dentons in Toronto specializing in banking, finance, insurance and emerging growth companies; provides legal counsel to the fund and its founders.

Victor· Associate· Greater Toronto Area, Canadain

Associate on Vitality's investment team who previously worked at Loyalty Markets, a Vitality company, assisting its turnaround and transition into a growth phase.

v•••@vitalitycapital.careveal

What they invest in

from 1 of 2 portfolio companies

E-commerce ×1Marketing Tech ×1SaaS ×1

Investments · 2 tracked

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Loyalty Markets

A Vitality company that underwent a turnaround and transition into a growth phase.

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Mailchimp is an email and SMS marketing platform that helps businesses of all sizes automate customer communications and drive revenue through AI-powered analytics and campaign tools.

E-commerceMarketing TechSaaS

Portfolio news

latest coverage across their companies

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Frequently asked questions

What stage does Vitality Capital invest at?: Vitality Capital invests at the Pre-Seed, Seed, Series A, Series B, Series C, Growth stages.
What is Vitality Capital's typical check size?: Vitality Capital typically writes checks of $10M.
What sectors does Vitality Capital focus on?: Vitality Capital focuses on B2B Marketplaces, Cloud Computing, E-commerce, Enterprise Software, Retail Tech, SaaS.
Where is Vitality Capital located?: Vitality Capital is headquartered in Toronto, CA.
Does Vitality Capital lead rounds?: Vitality Capital typically participates in rounds rather than leading them.

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