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Vitality Capital

Venture capital

Toronto · Seed–Growth · 1 people tracked

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Investment thesis

Vitality Capital invests in outstanding, values-aligned entrepreneurs, participating as a syndicate member in angel to Series A deals. It focuses on companies headquartered in the Greater Toronto Area to enable close, face-to-face collaboration with founders, and concentrates on businesses that enable digital commerce across e-commerce, physical retail, and B2B commerce. A secondary opportunity fund makes significant minority or joint-venture equity investments to support growth, targeting up to $10M per portfolio company with flexibility for larger deals. The firm emphasizes long-term partnerships with honest founders building sustainable, profitable companies.

Source: firm website, verified Aug 7, 2026.

Stage
Seed–Growth
Check
$10M
HQ
Toronto, ON, CA
Leads rounds
Follows
Instruments
Equity
Founded
2016
Tracked investments
2

Team · 1 people

from the firm's website

What they invest in

from 1 of 2 portfolio companies

E-commerce ×1Marketing Tech ×1SaaS ×1

Investments · 2 tracked

founders shown can be your intro path
Eepurleepurl.comin𝕏

Mailchimp is an email and SMS marketing platform that helps businesses of all sizes automate customer communications and drive revenue through AI-powered analytics and campaign tools.

E-commerceMarketing TechSaaS

Co-investors24 HaymarketDecisive PointFifth WallFitz Gate VenturesForma PrimeHello Tomorrow+10 more

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Loyalty Markets

Frequently asked questions

What stage does Vitality Capital invest at?
Vitality Capital invests at the Seed, Series A, Growth stages.
What is Vitality Capital's typical check size?
Vitality Capital typically writes checks of $10M.
What sectors does Vitality Capital focus on?
Vitality Capital focuses on B2B Marketplaces, Cloud Computing, E-commerce, Enterprise Software, Retail Tech, SaaS.
Where is Vitality Capital located?
Vitality Capital is headquartered in Toronto, CA.
Does Vitality Capital lead rounds?
Vitality Capital typically participates in rounds rather than leading them.
Who does Vitality Capital co-invest with?
Vitality Capital most often shares deals with Fifth Wall, Fitz Gate Ventures, Forma Prime, among 17 tracked co-investors.

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