How many investments has PledgeMe made?

PledgeMe has 5 tracked investments.

What stage does PledgeMe invest at?

PledgeMe invests at the Seed, Series A, Series B, Series C, Growth stages.

What sectors does PledgeMe focus on?

PledgeMe focuses on Sector Agnostic.

Where is PledgeMe located?

PledgeMe is headquartered in Wellington, NZ.

Does PledgeMe lead rounds?

PledgeMe typically participates in rounds rather than leading them.

Who does PledgeMe co-invest with?

PledgeMe most often shares deals with Fifth Wall, Fitz Gate Ventures, Forma Prime, among 18 tracked co-investors.

PledgeMe

Funding platform

Wellington · Seed–Growth · 8 people tracked

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Investment thesis

PledgeMe is a New Zealand crowdfunding platform that helps 'Kiwis' turn plans into reality by raising money from friends, family, customers and fans. As the country's first crowdfunding platform since 2012, it offers three campaign types: project (reward/donation-based), equity (companies raising investment from their crowd), and lending (companies borrowing from their crowd). It previously ran Tā Koha, a collaboration with Māori Women Development Inc. to help Māori entrepreneurs raise capital through their communities. PledgeMe also runs the CrowdfundingU program to prepare companies for equity crowdfunding campaigns. It is sector-agnostic, supporting a broad range of projects, businesses and community initiatives across Aotearoa.

Invests inSector AgnosticNew Zealand

Source: firm website, verified Aug 3, 2026.

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Stage

Seed–Growth

Wellington, NZ

Leads rounds

Follows

Instruments

Equity

Founded

2012

Tracked investments

Team · 8 people

from the firm's website

Anna Guenther· Chief Bubble Blower (Co-founder)· Wellington, Wellington, New Zealandin

Co-founder of PledgeMe, a New Zealander with ties to Dunedin and Boston, who completed a Masters focused on crowdfunding and has worked with organisations including NZTE and MIT.

Charlotte Squire· Chief of Marketing· East Takaka, Tasman, New Zealand

Marketing and project lead for PledgeMe with over 20 years in communications, including work as a journalist and as an author/producer of memoirs; also a musician and course facilitator.

Jacky Laverty· Equity Lead· Wellington, Wellington, New Zealandin

Equity Lead running the CrowdfundingU program, an experienced mentor and active angel investor and director in the NZ startup ecosystem with prior roles at CreativeHQ and Icebreaker.

Lulu Lance· Campaign and Content Wrangler

Supports campaigns end-to-end with feedback, admin and content creation while completing a Bachelor of Commerce and Arts.

Matt Stevens· Chief Finance Officer

CFO since 2024 responsible for PledgeMe's financial leadership and supporting founders on equity raises; a chartered accountant and non-executive director of Parrotdog Brewing.

Misipa Kioa· Campaign & Content Wrangler

Supports PledgeMe campaigns with storytelling, behind-the-scenes details and community engagement.

Steve York· Board Member· Sydney, New South Wales, Australiain

Board member with a diverse background from the New South Wales police force to senior consulting at Deloitte, holding masters degrees in dispute resolution and risk, and experience as a startup mentor.

Terry Shubkin· Board Chair

Board Chair since 2022 with a career spanning IT sales and management and 14 years in the not-for-profit sector, including as CEO of Young Enterprise; currently Head of Service and Operations at Z Energy.

What they invest in

from 4 of 5 portfolio companies

B2B Marketplaces ×1Consumer ×1Direct to Consumer ×1E-commerce ×1Fintech ×1Marketing Tech ×1Marketplaces ×1Media & Entertainment ×1

HQs:New Zealand×2

Investments · 5 tracked

founders shown can be your intro path

Catalist Marketscatalist.co.nz in

Catalist is a platform that manages investment records, beneficial ownership structures, and transactions for investment groups.

B2B MarketplacesFintechMarketplacesAuckland, NZ

Co-investorsCreative HQ — The Incubator

Eepurleepurl.com in 𝕏

Mailchimp is an email and SMS marketing platform that helps businesses of all sizes automate customer communications and drive revenue through AI-powered analytics and campaign tools.

E-commerceMarketing TechSaaS

Co-investors24 Haymarket Decisive Point Fifth Wall Fitz Gate Ventures Forma Prime Hello Tomorrow +10 more

Neoquraneoqura.com

Neoqura makes Asteroid Ointment, a cooling barrier ointment for relief from itching, burning, and soreness caused by minor anal irritation and external hemorrhoids.

ConsumerDirect to ConsumerWellness & Fitness

Tim O'Donoghue(Pharmacist Founder)

NZ Business articlenzbusiness.co.nz in 𝕏

NZBusiness is a media publication that has been reporting on New Zealand enterprise since 1938, focusing on stories, insights, and advice for small and medium-sized business owners and decision-makers.

Media & EntertainmentNot stated, NZ

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Waikato Times article

Frequently asked questions

How many investments has PledgeMe made?: PledgeMe has 5 tracked investments.
What stage does PledgeMe invest at?: PledgeMe invests at the Seed, Series A, Series B, Series C, Growth stages.
What sectors does PledgeMe focus on?: PledgeMe focuses on Sector Agnostic.
Where is PledgeMe located?: PledgeMe is headquartered in Wellington, NZ.
Does PledgeMe lead rounds?: PledgeMe typically participates in rounds rather than leading them.
Who does PledgeMe co-invest with?: PledgeMe most often shares deals with Fifth Wall, Fitz Gate Ventures, Forma Prime, among 18 tracked co-investors.

Media · Podcasts & interviews

featuring the team

#52: Anna Guenther – Co-Founder PledgeMe, How to Get Strangers to Fund Your Dream

Beyond the Surface · Anna Guenther

Anna Guenther: PledgeMe

BCCMau · Anna Guenther

Anna Guenther – PledgeMe on Vimeo

Inspiring Stories · Anna Guenther · vimeo.com

pledgeme.co.nz - with Anna Guenther

Anna Guenther · vimeo.com

Bigger Better Baron - Regular Friday Check In

PledgeMe Team

Baron Hasselhoff’s Launch 🚀

PledgeMe Team

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