Insider One

Insider operates a business-to-business software-as-a-service platform, marketed as Insider One, for customer engagement, personalization and marketing automation. The platform combines a customer data platform (CDP) that unifies customer records from advertising services, analytics tools and other third-party applications, de-duplicates entries and flags connector issues, with segmentation, personalization, journey orchestration and reporting capabilities. Marketers use unified profiles to build buyer segments — for example repeat website visitors who have not purchased recently — and then deliver personalized promotions to those segments.

Delivery spans a broad set of channels, including web, mobile app, email, SMS and RCS, WhatsApp, push notifications, site search, conversational experiences, and InStory, a full-screen story-style format aimed at mobile product discovery. The company layers artificial intelligence across the products: Sirius AI machine-learning features automate segment creation, channel selection and A/B testing, while the current Insider One AI and Agent One offerings are described as combining predictive, generative and agentic AI for autonomous decision-making.

Insider was co-founded in Istanbul in 2012 and is led by co-founder and CEO Hande Cilingir. Its website states more than 2,000 customers, and press coverage in 2024 cited more than 1,500 companies using the platform, including Nike and Samsung Electronics. The company maintains a security program that includes an information security policy and a SOC 2 examination.

Founding story

The company was co-founded in Istanbul in 2012; Hande Cilingir, one of the co-founders, serves as chief executive officer.

Business model

Insider sells a multi-product cloud platform to brands, positioning a consolidated suite (CDP, personalization, journey orchestration, reporting, and channel messaging) as an alternative to single-point solutions, with customers citing return-on-investment from campaign and personalization use cases.

Sold as a subscription-style B2B SaaS platform to brands; specific pricing terms are not disclosed.

Traction

Company site states more than 2,000 customers with a 4.9/5.0 Gartner Peer Insights rating; November 2024 press coverage reported more than 1,500 companies using the platform. Customer case studies cite outcomes such as 6x and 7.4x ROI, 30x ROI in 12 weeks, a 259% increase in average order value and a 35% increase in conversion.

Latest developments

In November 2024 Insider announced a $500 million Series E round led by General Atlantic, roughly 18 months after raising $105 million at a valuation approaching $2 billion. The company said proceeds would fund market expansion, particularly in the United States, additional hiring and new AI features. Its current product positioning centers on agentic AI, with Agent One and the Insider One AI layer.