Channel99

Channel99 offers a B2B marketing intelligence and measurement platform that unifies cross-channel marketing performance data and makes it accessible from generative AI assistants, Slack or internal business intelligence tools. Its product set spans B2B analytics (matching website visitors to accounts), view-through attribution, ad verification, campaign scoring, audience activation and AI-assisted market planning.

The attribution capability is positioned to go beyond multi-touch models by predicting and monitoring future pipeline, while the view-through component attempts to identify the true source of traffic otherwise labeled "Direct" or "Unknown" and reassign credit to the responsible campaigns, vendors and channels. Ad verification is framed around assessing the financial efficiency of media partners in reaching and engaging a customer's target accounts and ideal customer profile, and campaign scoring ranks vendors and campaigns against a supplied target account list. Additional functions include creating intent-based audiences that activate automatically on LinkedIn, paid-search keyword analysis intended to inform content for large language model discoverability, and data portability that pushes unified marketing performance data to BI tools, Snowflake, customer data platforms and other systems.

Business model

Software platform sold to marketing organizations, with a demo-request sales motion and sign-in based product access; supporting technology includes a smart pixel, account identification, artificial intelligence, integrations and data APIs [0].