Gauge
YC S24San Francisco, US Β· Founded 2024 Β· 5 employees Β· Hiring Β· 1 known investors
Gauge provides tools and analytics for monitoring and measuring brand presence and performance within AI systems. The platform offers monitoring and optimization capabilities for brands affected by AI-driven content and recommendations.
Also known as Bridge
AI & Machine LearningEnterprise SoftwareMarketing TechSaaSB2BAnalyticsMarketingAIUnited States of AmericaAmerica / Canada
Founders & leadershipΒ· Y Combinator alumni (S24)
Gauge was founded in 2024 by Caelean Barnes, Evan Doyle, Grant, Ethan, and Farbod.
CB
Caelean BarnesinπCo-Founder/CEOCaelean Barnes is CEO of Gauge, a company that helps brands optimize their visibility in AI-generated search results and conversational AI platforms.
ED
Evan DoyleinπCo-Founder / CTOEvan Doyle is CTO at Gauge and previously held early engineering and technical leadership roles at Carta and Standard Metrics, with additional experience in technical consulting for early-stage companies.
Investors Β· 1
Funding
SEC filings, press & company announcements- Undisclosed amountSeedFeb 2023Source β
Source: company announcements and press reports β follow each round's link for the claim.
Competitors Β· 8
by search overlap
Writesonic47 shared keywordsWritesonic is a platform for growth teams to monitor brand visibility across AI search engines (ChatGPT, Perplexity, Claude, Gemini) and take automated action through content creation, citation outreach, and technical fixes to improve AI search visibility and pipeline impact.
SE Ranking45 shared keywordsSE Ranking is an AI-powered SEO platform for agencies and in-house SEO teams, offering rank tracking, keyword and backlink research, competitor analysis, and AI search visibility monitoring across engines like ChatGPT, Gemini, and Perplexity. It also provides local marketing tools, white-label reporting, lead generation, and API/integration access for client management and workflow automation.
SEMrush42 shared keywordsSemrush provides competitive intelligence, SEO, keyword research, and content generation tools for growth marketers and small teams to improve visibility and optimize their acquisition funnel across Google and AI search.
Profound40 shared keywordsProfound provides tools for PR and brand teams to monitor and influence how their brands appear in AI answer engines like ChatGPT, tracking brand sentiment and citations across domains. It surfaces earned media opportunities and supports generative engine optimization to improve brand visibility in AI-generated responses.
Zapier29 shared keywordsZapier provides a platform for connecting AI models and agents to workflows and business applications, enabling teams to automate tasks across over 9,000 apps without coding. The platform serves enterprises, operations teams, and businesses of all sizes looking to deploy AI-driven automation for lead capture, customer support, employee onboarding, and other business processes.
AthenaHQ23 shared keywordsAthenaHQ builds AI-powered search technology for e-commerce and digital marketing. The company is led by former executives from Google Search, DeepMind, and ServiceNow.
Ahrefs22 shared keywordsAhrefs is an SEO and marketing platform that provides tools and data for keyword research, competitor analysis, content creation, site auditing, rank tracking, and monitoring brand visibility across search engines and AI chatbots. It serves marketers and enterprises, offering an API, custom dashboards, and AI-driven insights for improving search rankings and traffic.
Gaugecorp21 shared keywordsGauge provides fleet and equipment management software with built-in GPS and telematics hardware, offering asset maintenance, security, and safety/compliance reporting (such as IFTA) for mixed fleet operations. It serves construction firms, government agencies, and fire and water restoration companies that need to track and maintain field assets.
Companies competing with Gauge for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Gauge do?
- Gauge provides tools and analytics for monitoring and measuring brand presence and performance within AI systems. The platform offers monitoring and optimization capabilities for brands affected by AI-driven content and recommendations.
- Who founded Gauge?
- Gauge was founded by Caelean Barnes, Evan Doyle, Grant, Ethan, Farbod in 2024.
- Who are Gauge's investors?
- Gauge's investors include Y Combinator.
- Where is Gauge headquartered?
- Gauge is headquartered in San Francisco, US.