Liftoff

Liftoff is a hiring and networking platform that helps people find roles and candidates through people they already trust. The product lets users build a private roster of people they know and quietly signal what they are looking for, rather than broadcasting publicly on an open feed. Hiring managers create a role search, attach a cash "Match Incentive," and receive a shareable link that can be circulated narrowly or broadly; because searches can be reshared, they can reach second- and third-degree connections. Recipients suggest people who might fit or pass the search on, and the hiring side can then request introductions directly.

The company positions the product as combining AI with human insight: AI surfaces ways for users to help their connections and routes role searches, while the recommendations themselves come from people in a user's real network. Liftoff also offers to "boost" a search to top connectors within its own network. Access to the hiring side is gated behind a request-access flow and a hiring waitlist.

Liftoff frames its market thesis around a job ecosystem it describes as overwhelming, transactional and noisy, with existing AI tools worsening the problem, and positions itself as a social product for connecting people to opportunities with less noise and more warmth.

Business model

Liftoff operates a two-sided platform serving hiring companies on one side and connectors and job seekers on the other. Hiring customers create role searches and attach Match Incentives paid for successful matches; the company states hiring through Liftoff costs a fraction of conventional approaches. Access for hiring is controlled through a request-access process and waitlist.

Publicly disclosed pricing details are limited; the hiring workflow centers on employer-funded Match Incentives attached to each role search, with the company stating hires can be made for a fraction of the cost of traditional channels.

Traction

The company's site states it is used by fast-growing teams such as Ramp, Loom and Substack, and publishes customer testimonials describing completed hires, including one customer who says they have used Liftoff for three roles.

Latest developments

Liftoff is recruiting for GTM Lead, Product Engineer, AI/ML Engineer, Design Lead / Principal Designer and Customer Success Lead roles in New York, offering Match Incentives of $10,000 for most roles and $5,000 for the Customer Success Lead position, and is operating a waitlist for hiring access.