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Buynomics

Founded 2018 · 134 employees on LinkedIn · 8 known investors

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Buynomics builds a Virtual Shoppers AI that integrates multiple data sources to predict shopper behavior and support commercial and pricing decisions for enterprises. It serves Revenue Growth Management and commercial teams primarily in the CPG, telecommunications, retail, and software industries.

AI & Machine LearningRetail TechSaaSSales Tech

Founders & leadership

Buynomics was founded in 2018 by Ingo, Sebastian Baier, and Dr. Ingo Reinhardt.

I
IngoFounder/Managing Director
SBSebastian Baier
Sebastian BaierFounder & MD at buynomicsSebastian Baier previously worked in consulting, advising companies on pricing strategy. He is a co-founder of Buynomics, which builds a Virtual Shoppers AI that predicts how customers respond to changes in price, promotions, product mix, and trade terms to support pricing and revenue growth management decisions.
DI
Dr. Ingo ReinhardtFounder/Managing Director
AVAnton Von Lampe
Anton Von LampeCOO
MKMario Koenigsfeld
Mario KoenigsfeldVP of RevenueMario Koenigsfeld is Vice President of Revenue at Buynomics, which develops artificial intelligence software to help enterprises optimize pricing, portfolios, and promotional strategies.
PMPiotr Malinski
Piotr MalinskiVP Engineering
EM
Emilio MatthaeiFounder
IR
Ingo ReinhardtFounder

Investors · 8

DvH Ventureslisted by DvH VenturesKöln · $550K – $2.2M

How we know: DvH Ventures's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us

Forestay Capitallisted by Forestay CapitalLondon · $10M – $20M

How we know: Forestay Capital's portfolio page · pymnts.com · open dataset · 5k.vc investor directory · Not right? Tell us

Insight Partnerslisted by Insight PartnersNew York · $120M – $350M

How we know: funding news · press coverage · open dataset · 5k.vc investor directory · Not right? Tell us

La Famiglialisted by La FamigliaBerlin

How we know: La Famiglia's portfolio page · Not right? Tell us

Seedcamplisted by SeedcampLondon · $378K – $1.1M

How we know: Seedcamp's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Tomahawk.VClisted by Tomahawk.VCPfäffikon · $250K – $2M

How we know: a partner's Signal profile · Not right? Tell us

VI Partnerslisted by VI PartnersAltendorf · $2.2M – $4.5M

How we know: VI Partners's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us

Funding

SEC filings, press & company announcements

$30M disclosed across 1 of 3 rounds · 2021–2025

Source: company announcements and press reports — follow each round's link for the claim.

Founder mafia

2 people who came through Buynomics went on to found or lead other companies.

CédricInvestor & Member of the BoardFounded Code and State +1Olivier LaplaceInvestorFounded Founders Pledge

Related companies · 8

DealHubDealHub provides a revenue platform that manages sales engagement touchpoints to improve buyer experience and sales team efficiency.
LumenLumen Learning provides courseware and teaching tools built on open educational resources (OER) for higher education, aimed at faculty and students. Its products support course delivery, faculty professional development, and student-centered learning in colleges and universities.
CorporatefinanceinstituteCorporate Finance Institute offers an online specialization program teaching finance professionals how to integrate environmental, social, and governance (ESG) factors into financial analysis, valuation, and investment decision-making. The program covers ESG frameworks, sustainability integration, greenhouse gas accounting, and climate risk management across eight core courses.
PaddlePaddle is a payment infrastructure and Merchant of Record platform that handles transactions and back-office operations for software companies, including payment processing, tax compliance, and multi-currency management across global markets.
PricefxPricefx offers a cloud-based, AI-powered enterprise pricing platform that helps businesses set, optimize, and manage prices to protect margins and improve profitability. It primarily serves manufacturers and distributors, providing pricing intelligence, quoting, and optimization tools.
EnableEnable provides pricing and rebate management software that gives organizations visibility and control over commercial relationships and margin performance. The platform serves businesses managing complex pricing strategies and trade agreements across dynamic markets.
FiveableFiveable provides AI-powered exam preparation for AP classes, offering practice questions with automated scoring and personalized study tools for high school students.
VendavoVendavo provides a platform for B2B manufacturers, distributors, high-tech and industrial services companies to manage pricing, rebate accounting, and sales complexity at scale. The company helps enterprises improve gross margins, reduce billing errors, and optimize quote-to-order conversion through its software and consulting partnerships.

Companies working in the same space as Buynomics.

In the news

Buynomics Raises $30M in Series B Fundingfinsmes.com · Mar 2025Buynomics Raises $30 Million to Expand ‘Virtual Shoppers’ System | PYMNTS.compymnts.com · Mar 2025Buynomics secures €27.5 million for its Virtual Shoppers AI technology | EU-Startupseu-startups.com · Mar 2025Buynomics | Investment | Insight Partnersinsightpartners.com · Dec 2022Buynomics Raises €13M in Series A Funding to Power the Operating System for Commercial Decisionsbuynomics.com · Nov 2022Buynomics raises $2.6M to build leading commercial insights platformbuynomics.com · Aug 2021

Frequently asked questions

What does Buynomics do?
Buynomics builds a Virtual Shoppers AI that integrates multiple data sources to predict shopper behavior and support commercial and pricing decisions for enterprises. It serves Revenue Growth Management and commercial teams primarily in the CPG, telecommunications, retail, and software industries.
Who founded Buynomics?
Buynomics was founded by Ingo, Sebastian Baier, Dr. Ingo Reinhardt in 2018.
Who are Buynomics's investors?
Buynomics's investors include Anais Ventures, DvH Ventures, Forestay Capital, Insight Partners, La Famiglia, Seedcamp, Tomahawk.VC, VI Partners.
How much funding has Buynomics raised?
Buynomics has disclosed $30M raised across 1 of its 3 known rounds.