Buynomics
Founded 2018 · 134 employees on LinkedIn · 8 known investors
Find your way into Buynomics
469 people in our graph share verified history with the Buynomics team — schools, employers, funds. One of them is your warm intro.
Andrea Gazviniunlockedknows Mario Koenigsfeld · together at University of Cologne (overlapped)
×3knows the team · via Uppsala University
×3knows the team · via Simon-Kucher & Partners
×3knows the team · via University of Cologne
×2knows the team · via Heidelberg University
Buynomics builds a Virtual Shoppers AI that integrates multiple data sources to predict shopper behavior and support commercial and pricing decisions for enterprises. It serves Revenue Growth Management and commercial teams primarily in the CPG, telecommunications, retail, and software industries.
Founders & leadership
Buynomics was founded in 2018 by Ingo, Sebastian Baier, and Dr. Ingo Reinhardt.
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IngoFounder/Managing Director
SB
Sebastian BaierinFounder & MD at buynomicsSebastian Baier previously worked in consulting, advising companies on pricing strategy. He is a co-founder of Buynomics, which builds a Virtual Shoppers AI that predicts how customers respond to changes in price, promotions, product mix, and trade terms to support pricing and revenue growth management decisions.
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Dr. Ingo ReinhardtFounder/Managing Director
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Anton Von LampeinCOO
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Mario KoenigsfeldinVP of RevenueMario Koenigsfeld is Vice President of Revenue at Buynomics, which develops artificial intelligence software to help enterprises optimize pricing, portfolios, and promotional strategies.
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Piotr MalinskiinVP Engineering
Investors · 8
Funding
SEC filings, press & company announcements$30M disclosed across 1 of 3 rounds · 2021–2025
- $30MSeries BMar 2025 · 2 sources
Forestay Capital (lead)
Source ↗ - Undisclosed amountSeries ANov 2022Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 8
by search overlap
DealHub326 shared keywordsDealHub provides a revenue platform that manages sales engagement touchpoints to improve buyer experience and sales team efficiency.
Lumen227 shared keywordsLumen Learning provides courseware and teaching tools built on open educational resources (OER) for higher education, aimed at faculty and students. Its products support course delivery, faculty professional development, and student-centered learning in colleges and universities.
Corporatefinanceinstitute220 shared keywordsCorporate Finance Institute offers an online specialization program teaching finance professionals how to integrate environmental, social, and governance (ESG) factors into financial analysis, valuation, and investment decision-making. The program covers ESG frameworks, sustainability integration, greenhouse gas accounting, and climate risk management across eight core courses.
Paddle210 shared keywordsPaddle is a payment infrastructure and Merchant of Record platform that handles transactions and back-office operations for software companies, including payment processing, tax compliance, and multi-currency management across global markets.
pricefx210 shared keywordsPricefx offers a cloud-based, AI-powered enterprise pricing platform that helps businesses set, optimize, and manage prices to protect margins and improve profitability. It primarily serves manufacturers and distributors, providing pricing intelligence, quoting, and optimization tools.
Enable210 shared keywordsEnable provides pricing and rebate management software that gives organizations visibility and control over commercial relationships and margin performance. The platform serves businesses managing complex pricing strategies and trade agreements across dynamic markets.
Fiveable204 shared keywordsFiveable provides AI-powered exam preparation for AP classes, offering practice questions with automated scoring and personalized study tools for high school students.
Vendavo200 shared keywordsVendavo provides a platform for B2B manufacturers, distributors, high-tech and industrial services companies to manage pricing, rebate accounting, and sales complexity at scale. The company helps enterprises improve gross margins, reduce billing errors, and optimize quote-to-order conversion through its software and consulting partnerships.
Companies competing with Buynomics for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Buynomics do?
- Buynomics builds a Virtual Shoppers AI that integrates multiple data sources to predict shopper behavior and support commercial and pricing decisions for enterprises. It serves Revenue Growth Management and commercial teams primarily in the CPG, telecommunications, retail, and software industries.
- Who founded Buynomics?
- Buynomics was founded by Ingo, Sebastian Baier, Dr. Ingo Reinhardt in 2018.
- Who are Buynomics's investors?
- Buynomics's investors include Anais Ventures, DvH Ventures, Forestay Capital, Insight Partners, La Famiglia, Seedcamp, Tomahawk.VC, VI Partners.
- How much funding has Buynomics raised?
- Buynomics has disclosed $30M raised across 1 of its 3 known rounds.