Atomic

Market position

Positioned as an investing-as-a-service provider addressing global wealth management, a market the company describes as roughly $100 trillion. It emphasizes regulatory standing as an SEC-licensed investment advisor and FINRA-registered broker-dealer, asset custody at BNY Pershing and Bank of New York Mellon, and annual SOC 2 Type II assessment.

End-to-end regulated stack combining advisory and broker-dealer licences, G-SIB custody, fractionalization extending beyond equities into corporate bonds, treasury bills, municipals and commercial paper, direct indexing, and trading access in up to 60 international markets, offered so partners can launch in weeks.

Technology

Developer-first APIs for integrating investing functionality, pre-built customer-facing experiences to shorten time to market, and a back-office dashboard for account management. Capabilities include fractional investing, direct indexing, global trading and custody, execution and clearing across up to 60 markets in the Americas, Asia, Africa, Europe and Australia, plus embedded reference and real-time pricing data.

Go-to-market

Direct enterprise sales to fintechs, banks, insurers, brokerages and consumer brands, with implementation options ranging from API integration to pre-built experiences; the site drives prospects to a "talk to us" contact flow.

Financial institutions seeking to retain deposits and add digital wealth self-service, consumer fintechs adding wealth-building features for retention, and B2B fintechs offering treasury services to business customers. Named partners include NerdWallet (consumer finance), Yieldstreet (private-markets investing) and Bluevine (business banking).

Geography

Headquartered in New York with team members across multiple locations; the company announced expansion into Europe through the acquisition of Groene Hart Financiële Diensten, and supports market access across the Americas, Asia, Africa, Europe and Australia.

History

Founded in 2020 by Emma Marriott, Marco Alban-Hidalgo and David Dindi, with David Dindi serving as CEO. The company built a regulated stack including SEC-registered advisory and the FINRA-registered broker-dealer subsidiary Atomic Brokerage LLC, and in August 2025 announced $30 million in additional growth capital to fund regulatory expansion and international scale. It has also announced a European expansion via the acquisition of Groene Hart Financiële Diensten.

Risks & controversies

As a regulated broker-dealer and investment advisor, Atomic's operations depend on maintaining FINRA and SEC registrations and on third-party clearing and custody relationships with Pershing LLC and other clearing firms; the company's own disclosures note that investing involves risk, including potential loss of principal.