15Five
San Francisco, US · Founded 2011 · Delaware corporation · 317 employees on LinkedIn · 16 known investors
15Five provides a strategic performance management platform that helps businesses track employee engagement, performance, and retention through tools like performance reviews, goal tracking, and AI-powered manager coaching.
Also known as 15Five
Founders & leadership
15Five was founded in 2011 by David Hassell, Shane Metcalf, and Nazar Ivaniv.
Board


Investors · 16
Reported raises · per SEC filings
Form D private placements$40.1M disclosed across 3 rounds · 2014–2019
▶$30.2MraisedJul 2019 · 13 investors · OtherRule 506(b)
- David HassellExecutive Officer, Director
- Brent HillDirector
- Shane MetcalfDirector
- Matthew CowanDirector
- Offering amount
- $30.7M
- Amount sold
- $30.2M
- First sale
- Jun 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$3.8MraisedJun 2019 · 56 investors · OtherRule 506(b)
- David HassellExecutive Officer, Director
- Brent HillDirector
- Offering amount
- $3.8M
- Amount sold
- $3.8M
- First sale
- Jun 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$6.1MraisedOct 2018 · 6 investors · OtherRule 506(b)
- David HassellExecutive Officer, Director
- Brent HillDirector
- Offering amount
- $8M
- Amount sold
- $6.1M
- First sale
- Sep 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 202615Five operates an AI-powered performance and people management platform aimed at improving employee engagement, performance and retention. The product is organized into modules: Perform (performance reviews, goals and alignment, progress tracking), Engage (engagement surveys with predictive analytics and built-in action planning), Compensation (compensation insights, pay range management, real-time benchmarking and an employee total rewards dashboard), Manager Products (the Kona AI assistant and coach, group and 1:1 coaching, and an on-demand content library), and an Outcomes Dashboard that consolidates performance, retention and engagement metrics with demographic and performance filters, shareable executive dashboards and centralized action planning and impact reporting.
The company positions the platform as a complement to, rather than a replacement for, HRIS and payroll systems, with integrations to HRIS and other workplace platforms so that data stored elsewhere can be acted upon within 15Five. Recent additions described on the company website include AI Agents — agentic workflows launching with a Focus Brief and AI-Assisted Reviews — and Growth Studio, a module combining employee development and talent planning, whose Explore workspace visualizes talent on a customizable 9-box talent matrix and supports launching individual development plans, performance improvement plans and succession plans.
Business model
15Five sells software to organizations, with published pricing and a demo-led sales motion; the platform is offered as a set of modules (Perform, Engage, Compensation, Manager Products, Outcomes Dashboard, Growth Studio) that customers adopt alongside their existing HRIS.
Traction
The company states that over 3,000 organizations use 15Five. Customer testimonials cite outcomes such as retention near 94% at Auror and a reduction in turnover from 40% to 32% at Kreg Tools.
▸Full profile — market position, technology, go-to-market
Market position
Positioned as an all-in-one people and performance management system distinct from HRIS/payroll platforms, focused on the employee engagement and development side of HR.
Technology
The platform applies AI across its modules: AI-assisted review writing intended to be faster and less biased, predictive analytics that surface engagement drivers, AI-driven action plans, the Kona AI assistant and coach, and agentic workflows that draw context from connected systems to deliver guidance in the flow of work.
Go-to-market
Website-driven demand generation with "Book a Demo" and public pricing pages, supported by published customer stories and user testimonials, plus integrations with HRIS and other platforms.
The company states it is best suited to mid-market and enterprise organizations seeking to streamline performance reviews, improve engagement and give managers actionable insights on retention and business impact. Named customer references include Auror, Kreg Tools, Tagboard, ReUp Education and Pendo.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 10
by search overlapCompanies competing with 15Five for the same Google search keywords, organic and paid, via search-intersection analysis.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- 15Five15five.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does 15Five do?
- 15Five is an AI-powered performance management platform for employee reviews, engagement, compensation and manager enablement.
- Who founded 15Five?
- 15Five was founded by David Hassell, Shane Metcalf, Nazar Ivaniv in 2011.
- Who are 15Five's investors?
- 15Five's investors include 500 Global, Chaifetz Group, Connetic Ventures, Converge, Edison Partners, Gray Line Partners, Gutbrain Ventures, Houston Angel Network and 8 more.
- How much funding has 15Five raised?
- 15Five has disclosed $40.1M raised across 3 rounds.
- Where is 15Five headquartered?
- 15Five is headquartered in San Francisco, US.













