Fundraising Fox

15Five

San Francisco, US · Founded 2011 · Delaware corporation · 317 employees on LinkedIn · 16 known investors

15Five provides a strategic performance management platform that helps businesses track employee engagement, performance, and retention through tools like performance reviews, goal tracking, and AI-powered manager coaching.

Also known as 15Five

Founders & leadership

15Five was founded in 2011 by David Hassell, Shane Metcalf, and Nazar Ivaniv.

DHDavid Hassell
David HassellCo-founder
SMShane Metcalf
Shane MetcalfinCo-founder
NI
Nazar Ivaniv

Board

BHBrent Hill
Brent Hillin𝕏Board directorManaging Partner at Origin Ventures
MCMatthew Cowan
Matthew Cowanin𝕏Board directorGeneral Partner at Next47

Investors · 16

Reported raises · per SEC filings

Form D private placements

$40.1M disclosed across 3 rounds · 2014–2019

$30.2MraisedJul 2019 · 13 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • David HassellExecutive Officer, Director
  • Brent HillDirector
  • Shane MetcalfDirector
  • Matthew CowanDirector
Offering amount
$30.7M
Amount sold
$30.2M
First sale
Jun 2019
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$3.8MraisedJun 2019 · 56 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • David HassellExecutive Officer, Director
  • Brent HillDirector
Offering amount
$3.8M
Amount sold
$3.8M
First sale
Jun 2014
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$6.1MraisedOct 2018 · 6 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • David HassellExecutive Officer, Director
  • Brent HillDirector
Offering amount
$8M
Amount sold
$6.1M
First sale
Sep 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

15Five operates an AI-powered performance and people management platform aimed at improving employee engagement, performance and retention. The product is organized into modules: Perform (performance reviews, goals and alignment, progress tracking), Engage (engagement surveys with predictive analytics and built-in action planning), Compensation (compensation insights, pay range management, real-time benchmarking and an employee total rewards dashboard), Manager Products (the Kona AI assistant and coach, group and 1:1 coaching, and an on-demand content library), and an Outcomes Dashboard that consolidates performance, retention and engagement metrics with demographic and performance filters, shareable executive dashboards and centralized action planning and impact reporting.

The company positions the platform as a complement to, rather than a replacement for, HRIS and payroll systems, with integrations to HRIS and other workplace platforms so that data stored elsewhere can be acted upon within 15Five. Recent additions described on the company website include AI Agents — agentic workflows launching with a Focus Brief and AI-Assisted Reviews — and Growth Studio, a module combining employee development and talent planning, whose Explore workspace visualizes talent on a customizable 9-box talent matrix and supports launching individual development plans, performance improvement plans and succession plans.

Business model

15Five sells software to organizations, with published pricing and a demo-led sales motion; the platform is offered as a set of modules (Perform, Engage, Compensation, Manager Products, Outcomes Dashboard, Growth Studio) that customers adopt alongside their existing HRIS.

Traction

The company states that over 3,000 organizations use 15Five. Customer testimonials cite outcomes such as retention near 94% at Auror and a reduction in turnover from 40% to 32% at Kreg Tools.

Full profile — market position, technology, go-to-market

Market position

Positioned as an all-in-one people and performance management system distinct from HRIS/payroll platforms, focused on the employee engagement and development side of HR.

Technology

The platform applies AI across its modules: AI-assisted review writing intended to be faster and less biased, predictive analytics that surface engagement drivers, AI-driven action plans, the Kona AI assistant and coach, and agentic workflows that draw context from connected systems to deliver guidance in the flow of work.

Go-to-market

Website-driven demand generation with "Book a Demo" and public pricing pages, supported by published customer stories and user testimonials, plus integrations with HRIS and other platforms.

The company states it is best suited to mid-market and enterprise organizations seeking to streamline performance reviews, improve engagement and give managers actionable insights on retention and business impact. Named customer references include Auror, Kreg Tools, Tagboard, ReUp Education and Pendo.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Customer organizationsJan 20253,000 companies
HeadcountAug 2026317

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 10

by search overlap
Shrm1587 shared keywordsSHRM is a membership organization for human resources professionals, offering HR certifications, expert-led training, seminars, events, and research on workplace trends. It provides educational resources, networking through local chapters and regional councils, and data-driven insights for HR practitioners.
Lattice1531 shared keywordsLattice is a people management platform that helps HR leaders and organizations align goals, improve performance, and engage teams through features like 1:1s and performance tracking.
Culture Amp1431 shared keywordsCulture Amp builds a platform for employee surveys and feedback management that helps organizations improve workplace culture and employee experience. The company serves companies worldwide seeking to build more human-literate, profitable organizations through culture-first practices.
BetterUp1403 shared keywordsBetterUp provides an AI-powered coaching and professional development platform that helps organizations support employee growth and wellbeing. The platform serves enterprises and their employees through behavioral science-backed coaching and talent management tools.
Harvard Business Review’s (HBR)1400 shared keywordsHarvard Business Review (HBR) publishes articles and content on management, leadership, and business topics for professionals and organizations.
Performyard1394 shared keywordsPerformYard is a performance management platform that combines performance reviews, goal tracking, continuous feedback, engagement surveys, and 1:1 meetings in one AI-assisted system. It is aimed at HR teams and organizations of varying sizes seeking to configure and run their performance review and employee development processes.
Leapsome1382 shared keywordsLeapsome offers HR software that centralizes employee records — personal details, role history, compensation, documents, and job changes — into a single system for HR teams, replacing spreadsheets and paper files. Its platform connects HRIS and talent management with performance reviews, learning paths, and AI-driven analytics, including team-level "Resilience Signals" insights.
Work Human1355 shared keywordsWorkHuman provides a team recognition and rewards platform that enables organizations to celebrate and recognize teams for their workplace accomplishments. The platform integrates social recognition with redemption options for products and experiences from major brands.
Personio1307 shared keywordsFuture of Work venture capital company based in Stuttgart, founded 2018
Deel1183 shared keywordsDeel is a global HR platform that enables businesses to hire, onboard, and manage employees and contractors across borders. The platform handles payroll, compliance, and HR administration for companies managing international workforces.

Companies competing with 15Five for the same Google search keywords, organic and paid, via search-intersection analysis.

Legal entities · 1

corporate structure
15FiveDelaware

In the news

Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does 15Five do?
15Five is an AI-powered performance management platform for employee reviews, engagement, compensation and manager enablement.
Who founded 15Five?
15Five was founded by David Hassell, Shane Metcalf, Nazar Ivaniv in 2011.
Who are 15Five's investors?
15Five's investors include 500 Global, Chaifetz Group, Connetic Ventures, Converge, Edison Partners, Gray Line Partners, Gutbrain Ventures, Houston Angel Network and 8 more.
How much funding has 15Five raised?
15Five has disclosed $40.1M raised across 3 rounds.
Where is 15Five headquartered?
15Five is headquartered in San Francisco, US.