Fundraising Fox

Culture Amp

Unicorn Β· $1.5B

San Francisco, US Β· Founded 2013 Β· Incorporated in Australia Β· 10 known investors

cultureamp.com β†—

Culture Amp builds a platform for employee surveys and feedback management that helps organizations improve workplace culture and employee experience. The company serves companies worldwide seeking to build more human-literate, profitable organizations through culture-first practices.

Also known as CultureAmp

Enterprise SoftwareFuture of WorkHR TechImpact & Social GoodSaaS

Founders & leadership

Culture Amp was founded in 2013 by Didier Elzinga and Douglas English.

DEDidier Elzinga
Didier ElzingainFounder / Executive ChairmanAdvisory Board at Jekara Group
DE
Douglas EnglishCo-founder

Board

KD
Kevin DiestelBoard director
IFIlya Fushman
Ilya Fushmanin𝕏Board Director2016–2018Partner at KPCB
WCWesley Chan
Wesley Chanin𝕏Board Member & Lead Series A Investor2015–2025Investor at Felicis Ventures

Investors Β· 10

Blackbird VenturesSydney Β· $30K – $5M
Felicis VenturesSan Francisco Β· $500K – $15M
Index VenturesSan Francisco Β· $540K – $10.8M
Sapphire VenturesMenlo Park Β· $5M – $20M
Global Founders CapitalreportedBerlin Β· $637K – $32M
Kleiner PerkinsreportedMenlo Park Β· $500K – $15Mvia Ilya Fushman Β· board

Also in the syndicate Β· 4

Grok VenturesHostplusSequoia Capital ChinaleadTDM Growth Partnerslead

Reported raises Β· per SEC filings

Form D private placements

$39.9M disclosed across 2 of 5 rounds Β· 2015–2021

β–Ά$20MraisedJun 2017 Β· 4 investors Β· Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Kevin Franklin DiestelDirector
  • Didier Raoul ElzingaExecutive Officer, Director
  • Wesley ChanDirector
  • Ilya FushmanDirector
  • Douglas Mark EnglishDirector
Offering amount
$20M
Amount sold
$20M
First sale
May 2017
Incorporated
Other, Australia
Federal exemptions
06b
Full filing on SEC EDGAR β†—
β–Ά$20MraisedJun 2017 Β· 4 investors Β· Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Didier ElzingaExecutive Officer, Director
  • Kevin DiestelDirector
  • Douglas EnglishDirector
  • Ilya FushmanDirector
  • Wesley ChanDirector
Offering amount
$20M
Amount sold
$20M
First sale
May 2017
Incorporated
Corporation, California, 2013
Federal exemptions
06b
Full filing on SEC EDGAR β†—

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Valuation Β· disclosed

Disclosed events
$1.5Bvaluation at Series FJul 2021
filing β†—

Source: SEC prospectus filings, and round valuations the company or its investors disclosed β€” follow each entry's link for the claim.

Company profile

researched Aug 2026

Culture Amp provides a cloud-based employee experience platform used by human resources teams, managers, leaders, and employees. The platform is organized around three product areas β€” Engage (employee engagement and lifecycle surveys, with 40+ survey templates, AI comment analysis, and focus areas), Perform (performance reviews, 1-1s, goals, and calibrations), and Develop (competencies, development plans, and alignment of individual goals to company objectives) β€” which the company markets collectively as "CultureOS," an intelligence layer connecting culture and performance. A Performance Culture Quadrant framework maps engagement against performance confidence.

The product is positioned as grounded in "People Science" (organizational psychology and data science) and augmented by AI. Culture Amp launched AI Coach in 2025, an AI-powered performance and career coach for employees and leaders that surfaces focus areas from engagement survey data, supports guided role play for managers, and assists in drafting performance reviews. The platform integrates with major HR SaaS products and HRIS systems for data sync, offers 24/5 product support, and states SOC II, ISO, and GDPR compliance. Alongside the software, the company runs the Culture First community and conference, a podcast, and published research programs.

Historically the company described itself as an employee feedback pioneer that expanded into performance management, notably via the 2019 acquisition of Zugata. It has since acquired Disco (workplace values recognition, 2021) and Orgnostic (people analytics, 2024).

Compiled by commissioned research from 8 cited public sources β€” announcements, filings, and press listed under research sources below.

Key figures

latest reported
Capterra ratingJan 20264.6 out of 5
Community membersSep 2019100,000 people
CustomersJan 20266,000 organizations
EmployeesSep 2019400 people
Employees covered on platformJan 202625,000,000 employees
G2 ratingJan 20264.5 out of 5
Questions answered (platform dataset)Jan 20261,600,000,000 questions
Surveys launchedJan 202670,500 surveys
Total funding raisedSep 2019$158M
Total survey responsesJan 202613,000,000 responses
ValuationJul 2021$1.5B

Company-reported or press-reported figures, each dated to when it was claimed β€” not independently audited.

Competitors Β· 10

by search overlap
Leapsome5056 shared keywordsLeapsome offers HR software that centralizes employee records β€” personal details, role history, compensation, documents, and job changes β€” into a single system for HR teams, replacing spreadsheets and paper files. Its platform connects HRIS and talent management with performance reviews, learning paths, and AI-driven analytics, including team-level "Resilience Signals" insights.
Lattice4963 shared keywordsLattice is a people management platform that helps HR leaders and organizations align goals, improve performance, and engage teams through features like 1:1s and performance tracking.
Performyard4868 shared keywordsPerformYard is a performance management platform that combines performance reviews, goal tracking, continuous feedback, engagement surveys, and 1:1 meetings in one AI-assisted system. It is aimed at HR teams and organizations of varying sizes seeking to configure and run their performance review and employee development processes.
Quantum Workplace4252 shared keywordsQuantum Workplace makes employee engagement and performance software, offering tools such as surveys, insights, and analytics to help organizations improve employee experience. It serves HR teams and employers aiming to build engaged, high-performing workplaces.
Work Human4198 shared keywordsWorkHuman provides a team recognition and rewards platform that enables organizations to celebrate and recognize teams for their workplace accomplishments. The platform integrates social recognition with redemption options for products and experiences from major brands.
Deel4049 shared keywordsDeel is a global HR platform that enables businesses to hire, onboard, and manage employees and contractors across borders. The platform handles payroll, compliance, and HR administration for companies managing international workforces.
BetterUp3968 shared keywordsBetterUp provides an AI-powered coaching and professional development platform that helps organizations support employee growth and wellbeing. The platform serves enterprises and their employees through behavioral science-backed coaching and talent management tools.
Personio3721 shared keywordsFuture of Work venture capital company based in Stuttgart, founded 2018
Factorial3715 shared keywordsFactorial is an AI-powered business management platform that automates and centralizes administrative HR and people management tasks for companies. The platform serves over 16,000 businesses across 120+ countries, enabling organizations to focus on employee engagement and workplace culture.
Peoplebox.ai3447 shared keywordsPeoplebox is an OKR, talent management, and people analytics platform that uses generative AI to help companies align strategy and retain employees. It integrates with work tools and provides strategy execution and people operations capabilities.

Companies competing with Culture Amp for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline Β· 8

launches, deals, and filings
Jan 2025
Launched AI Coach, an AI-powered performance and career coach

AI Coach supports employees and leaders across Engage and Perform, surfacing focus areas from engagement data, guiding manager role play, and assisting with performance reviews.

source β†—

Jan 2024
Completed acquisition of people analytics company Orgnostic

source β†—

Jul 2021
Series F round of USD $100 million at a valuation over $1.5 billion

Round co-led by TDM Growth Partners and Sequoia Capital China with participation from new investor Salesforce Ventures and existing investors.

$100M source β†—

Jan 2021
Acquired Disco, a cultural values recognition company

source β†—

Sep 2019
Series E round of USD $82 million led by Sequoia Capital China

Culture Amp announced an $82M Series E, bringing total funds raised to over USD $158 million; proceeds earmarked for global expansion (EMEA, Latin America, Asia) and product development.

$82M source β†—

Jan 2019
Acquired performance management company Zugata

Culture Amp acquired Zugata Inc., a performance management firm; Zugata co-founder and CEO Srinivas Krishnamurti became VP of Product.

source β†—

Jan 2018
Appointed first Chief People Officer and Chief Sales Officer

Golbie Kamarei joined as first Chief People Officer and Rich Anstett as Chief Sales Officer toward the end of 2018.

source β†—

Jan 2015
Opened first international office in San Francisco

source β†—

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities Β· 1

corporate structure
Culture AmpAustralia

In the news

Culture Amp cuts again, shedding 70 jobs - Startup Dailystartupdaily.net Β· Jul 2026Culture Amp Cuts 70 Jobs in Third Round of Layoffs Since 2023 - Inspirepreneur Magazineinspirepreneurmagazine.com Β· Jun 2026Employee engagement platform Culture Amp raises $100M at a $1.5B valuation | TechCrunchtechcrunch.com Β· Jul 2021Culture Amp raises $82m in global funding to double down on its leadership position in the people and culture space | Culture Ampcultureamp.com Β· May 2021Culture Amp raises $20 million in Series C funding | Culture Ampcultureamp.com Β· Jun 2017

β–ΈResearch sources Β· 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Culture Amp do?
Culture Amp is a SaaS employee experience platform for engagement surveys, performance management, and development.
Who founded Culture Amp?
Culture Amp was founded by Didier Elzinga, Douglas English in 2013.
Who are Culture Amp's investors?
Culture Amp's investors include Blackbird Ventures, Felicis Ventures, Index Ventures, Sapphire Ventures, Global Founders Capital, Kleiner Perkins.
How much funding has Culture Amp raised?
Culture Amp has disclosed $39.9M raised across 2 of its 5 known rounds.
Where is Culture Amp headquartered?
Culture Amp is headquartered in San Francisco, US.