About
Yarden Shaked worked in private equity at Apax and investment banking at Rothschild before co-founding Varos.
Yarden Shaked @yardenshaked
revenue data from @Varos_com of 1000s of Shopify stores shows rev down YoY in June about -9% (image 1) - the rest of 2025 did not see this slowdown. if you look at just smaller stores, that number becomes drastically lower at about -25% (image 2). interestingly, the larger https://t.co/9XduNzOMvD https://t.co/GYuJGH9tre
Jun 30, 2025 Β· β₯ 46 Β· β 3
Yarden Shaked @yardenshaked
pulling data from varos for https://t.co/5s8xDSGhEi and this chart jumped out at me, first is YoY median CPM change on Meta, second is same but for ROAS not much analysis needed, it's getting way more expensive and efficiencies are being hit because of it https://t.co/xMqfNmASV2
Apr 16, 2025 Β· β₯ 4
Yarden Shaked @yardenshaked
Pretty crazy chart, PMAX has basically plateaued after its rapid expansion @TaylorHoliday has been openly saying this will happen, a reminder to not doubt https://t.co/ohKeinzpS9
Mar 25, 2025 Β· β₯ 18
Founder at VarosYC S21
Intro paths
Yarden went through Y Combinator (Summer 2021) β any YC alum in your network can reach them through the YC community.
Their group partner at YC was Brad Flora, General Partner at Y Combinator β the partner who ran Varos's batch and knows the company first-hand. YC profile β
In turn, Yarden can intro founders to Varos's investors below.
Varos's investors Β· 5
Co-founders at Varos
