About
Web Smith serves as Chief Revenue Officer at MTN Haus, a Shopify Premier Partner, where he develops sales systems and business strategies. He founded 2PM, a subscription platform providing market analysis and strategic summaries, and maintains an angel investment portfolio. Smith brings over 15 years of commerce experience across consulting, research, and analysis roles, including prior positions as cofounder of Mizzen+Main and in marketing at Rogue, and currently consults for companies in the defense technologies sector.
Experience
- MTN Haus - Shopify Premier PartnerChief Revenue Officer (CRO)current2026 — present
- MTN Haus - Shopify Premier PartnerVice President2024 — 2026Columbus, Ohio, United States
- TeagueOutside Consultantcurrent2024 — presentSeattle, Washington, United States
- Stealth StartupResearch and Analysiscurrent2022 — presentBoston, Massachusetts, United States
- OptimizationFoundercurrent2023 — presentUnited States
- 2PMFoundercurrent2015 — presentColumbus, Ohio Metropolitan Area
- 2PMConsulting Practicecurrent2018 — present
- 2PMInvestor / Advisorcurrent2020 — present
- Mizzen+MainCofounder / Membercurrent2012 — presentDallas, Texas
- Mizzen+MainChief Marketing Officer2012 — 2015Dallas
- ButcherBoxAdvisory Board Member2021 — 2023Boston, Massachusetts, United States
- GGV CapitalVenture Scout2019 — 2023Menlo Park, California, United States
- CommerceNextBoard of Advisors2019 — 2023New York City Metropolitan Area
- TCGVenture Scout2019 — 2022Los Angeles Metropolitan Area
- Gear PatrolDirector of eCommerce2016 — 2017New York City Metropolitan Area
- UncrateeCommerce2015 — 2016Columbus, Ohio Metropolitan Area
- Rogue FitnessMarketing2011 — 2015Columbus, Ohio Area
- FloSportsCofounder (a Flo Channel)2009 — 2011Austin, Texas
Education
- Harvard Business SchoolOwner/President Management (OPM 58)2020 — 2022
- Rice UniversityStudy: Russian, Russian2007 — 2008
- University of St. Thomas (TX)Business and Management Informations Systems, Business Administration2007 — 2008
- US Coast Guard AcademyOperations Research and Management2002 — 2006
- Strake Jesuit College PreparatoryHigh School Diploma, Theology1997 — 2001
Skills & more
Research Skills5Community Development3Life Sciences3PASSED3Social Networking82Negotiation15Creative Branding4Social Media99Public Speaking35Public Relations30SEM10SEO18
+12 more
CopywritingStrategyLeadershipContent ManagementE-commerceEntrepreneurshipBloggingDigital MarketingSocial Media MarketingBrand ImplementationMarketingBrand DevelopmentLanguages Russian · Spanish
- Securities Industry Essentials (SIE) — FINRA
- Securities Industry Essentials (SIE) — FINRA
From Web's professional profile.
Colleagues at Notable Capital
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Frequently asked questions
- Where does Web Smith work?
- Web Smith is Scout at Notable Capital.
- What check size does Web Smith write?
- Web Smith typically writes checks of $100K – $5M.
Founder mafias
Harvard Business School mafia311
Also came through, then founded or led a company.
Mike Maples JrMBAFounded Pattern BreakersNoubar AfeyanVisiting LecturerFounded ProFound Therapeutics +12Wade MyersMBAFounded RealManage +5Harry GrunerFounded Hilos +2Ellen RubinMBAFounded ClearSky Data +2Brad GarlinghouseMBAFounded Hightail +2
+ 304 more
Rice University mafia51
Also came through, then founded or led a company.
Chris GibsonBachelor of Science (B.S.)Founded Recursion (NASDAQ: RXRX) +1Brian ArmstrongMaster’s DegreeFounded Coinbase +1Jonathan BehrB.S.Founded Tilos Therapeutics +1Jeffrey DietrichBSFounded Rarebird +1Rebecca LeeBachelor’s DegreeFounded Elayne +1Richard HeBachelor's degreeFounded Openmart +1
+ 44 more
Notable Capital mafia10
Also came through, then founded or led a company.
Aaron SchwartzScoutFounded OritaGuillermo RauchFounded Agentic infrastructureDaniela AmodeiFounded Dario AmodeiDario AmodeiFounded Dario AmodeiGarrett LordFounded HandshakeBurkay GurFounded fal
+ 3 more
GGV Capital mafia4
Also came through, then founded or led a company.
FloSports mafia2
Also came through, then founded or led a company.
Same school
Also attended Harvard Business School1,971
Brad GerstnerFounder & CEO of Altimeter Capital; architect of Invest America; BG2 co-hostAileen LeeFounder & Managing Partner of Cowboy VenturesJim BreyerFounder & CEO of Breyer CapitalTim DraperFounder of Draper AssociatesMike Maples JrCo-founding Partner at FloodgateMamoon HamidPartner at Kleiner Perkins
+ 1,965 more
Also attended Rice University129
Abigail JohnsonPartner, Chief Operating Officer at Sapphire VenturesEdi DanalacheSenior Associate at Scale Venture PartnersJim BridenstineManaging Partner, Artemis Group at Cortado VenturesPatrick OkoraforDirector of Finance at Mercury FundSharon KedarCo-Founder, Partner at Northpond VenturesMartin ScottSenior Technical Advisor at Samsung Catalyst Fund
+ 123 more
