FloSports
Austin, US · Founded 2014 · Delaware corporation · 7 known investors
FloSports is an Austin-based over-the-top subscription streaming service for live and on-demand coverage of 25+ sports.
Also known as Flo Sports · FloSports, Inc.
Founders & leadership
FloSports was founded in 2014 by Mark Floreani and Martin Floreani.
Board
Investors · 7
Also in the syndicate · 4
Funding
SEC filings, press & company announcements$76.4M disclosed across 3 of 7 rounds · 2014–2025
- Undisclosed amountSeries DApr 2025 · 3 sources
Dream Sports (lead), Bertelsmann Digital Media Investments, Causeway Media Partners LP, DCM Ventures, Fertitta Capital, Warner Bros. Discovery, Warner Bros. Discovery Inc.
Source ↗
▶$47.2MraisedJul 2019 · 10 investors · Other TechnologyRule 506(b)
- Jim KaufmanDirector
- Mark WanDirector
- Mark FloreaniExecutive Officer, Director
- Paul HurdlowExecutive Officer
- Jason KrikorianDirector
- Matthew ChunDirector
- Offering amount
- $47.2M
- Amount sold
- $47.2M
- First sale
- May 2019
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$21.2MraisedAug 2016 · 8 investors · Other TechnologyRule 506(b)
- Mark FloreaniExecutive Officer, Director
- Madhu VenkatesanExecutive Officer
- Jim KaufmanDirector
- Martin FloreaniExecutive Officer, Director
- Mark WanExecutive Officer
- Offering amount
- $21.2M
- Amount sold
- $21.2M
- First sale
- Aug 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$8MraisedSep 2014 · 2 investors · Other TechnologyRule 506(b)
- Mark FloreaniExecutive Officer, Director
- Martin FloreaniExecutive Officer, Director
- Mark WanDirector
- Offering amount
- $8M
- Amount sold
- $8M
- First sale
- Aug 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026FloSports is an over-the-top, direct-to-consumer sports broadcaster and streaming service headquartered in Austin, Texas. The company operates a network of sport-specific properties — including FloWrestling, FloGrappling, FloRacing, FloHockey, FloTrack, FloCheer, FloBikes, FloRugby, FloHoops, FloBaseball, FloSoftball, FloVolleyball, FloSwimming, FloMarching, VarsityTV, MileSplit and FloCollege — under a single subscription that unlocks premium content across all sites. Programming spans live streams, on-demand replays, editorial and social content, rankings, schedules, standings, rosters, athlete profiles and long- and short-form originals such as "Who's Next."
The service is distributed through the web and the FloSports app across mobile, tablet, Chromebook and connected-TV platforms, with casting support via AirPlay and Chromecast, plus features including personalization ("My Stuff"), live notifications and watch-party chat. As of April 2025 the company reported more than 400 rights partners covering over 25 sports; named partners include NASCAR, USA Wrestling, United World Wrestling, IBJJF, ADCC, Lucas Oil, MAVTV, the CAA, Big East, NCAA, ECHL, USAC, DCI, WGI, Varsity and USA Rugby. Subsidiaries listed include MileSplit, DirtonDirt.com and TrackWrestling, and the company reported approximately 300 employees.
Founding story
The company was founded in 2006 by collegiate athletes Martin Floreani and Mark Floreani together with Madhu Venkatesan in Austin, Texas. Martin built the site prototype with the aim of covering collegiate sports at the depth ESPN applies to the NFL and NBA. The brothers raised $10,000 in seed money from John Rainbolt and began covering wrestling and track. The first original broadcast — Ryan Hall's U.S. half-marathon record, filmed by Mark handheld from the back of a pickup truck — was low quality but, as the only footage of the record run, drove a surge in site traffic.
Business model
Subscription-based direct-to-consumer streaming. Sites carry a mix of free and premium content, with premium access sold as monthly or annual "PRO" subscriptions that unlock the entire FloSports network under one login. FloRugby PRO pricing was $30 per month or $150 per year in 2018; the college-focused FloCollege tier launched at $19.99 per month or $107.88 per year, with a $9.99/month or $71.88/year rate for users with a member-institution .edu address. Subscriptions auto-renew every 30 or 365 days, and the mobile app also carries advertising.
Consumer subscription revenue from monthly and annual PRO plans across the network, supplemented by advertising in the app. The company said it doubled revenue in the two years to 2025 and reached sustained profitability, with record (undisclosed) revenue in 2024.
Traction
In 2024 FloSports streamed 40,000 live events, reached more than 23 million viewers, recorded a 24% increase in social media engagement and posted record revenue; management stated revenue had doubled over the prior two years with sustained profitability. FloCollege produced more than 11,000 events accounting for 125 million live minutes and over 27 million social impressions in its first partial season, with 13 college conferences in the portfolio as of April 2025. The Android app has over 1 million downloads and a 3.9-star rating from about 7,820 reviews.
Latest developments
In April 2025 FloSports announced the close of a Series D round led by Dream Sports, the Indian sports technology company behind the fantasy platform Dream11 and FanCode, joining existing investors Causeway Media Partners, Warner Bros. Discovery, DCM Ventures, Bertelsmann Digital Media Investments and Fertitta Capital; the round brought cumulative funding to more than $100 million. Proceeds are earmarked for content acquisitions across FloCollege, FloRacing, FloHockey, FloWrestling, FloGrappling, FloCheer and FloTrack, product experience improvements, production and streaming scale, and broader distribution including additional device platforms, distributor partners and international markets. LionTree Advisors advised FloSports; KPMG and Latham & Watkins advised Dream Sports.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
An independent sports media company positioned as a destination for sports that receive limited coverage from mainstream broadcasters, described in press coverage as one of the more notable successes in the shifting sports media landscape and, at the time of the CAA deal, the first OTT direct-to-consumer company chosen as a college conference's primary distribution platform. The company reported more than 23 million viewers and 40,000 live events streamed in 2024.
A 100-percent digital, direct-to-consumer model with vertical-specific sites and deep coverage of sports underserved by mainstream networks; a single subscription grants access across the entire network; and the company both licenses rights (400+ partners) and produces its own live events, editorial content and originals, alongside data and analytics assets acquired with TrackWrestling and HockeyTech.
Technology
A streaming platform delivering live and on-demand video across web, iOS, Android, Roku, Apple TV and other smart-TV and connected-TV devices, with casting via AirPlay and Chromecast. Product features include personalization, live scores and stats, clips and highlights, event and breaking-news notifications, and watch-party chat. Roughly half of viewership occurred on connected-TV devices as of October 2024, following a CTV app redesign focused on navigation, content discovery and personalization.
Go-to-market
Direct-to-consumer acquisition through sport-specific sites and apps, converting fans of individual sports into network-wide subscribers, combined with exclusive rights deals and long-term partnerships with leagues, governing bodies and event organizers. Acquisitions of niche streaming properties bring existing subscriber bases onto the platform, as with The Rugby Channel, whose subscribers were migrated to equivalent FloRugby PRO plans at their existing rates. Expansion plans include more device platforms, distributor partnerships and new international markets.
Fans of niche and underserved sports — wrestling, grappling, grassroots and dirt-track racing, track and field, cycling, cheer, marching arts, rugby, hockey, swimming, gymnastics, softball and others — plus followers of Division-II, Division-III and select Division-I college athletics, and supporters of specific leagues and governing bodies whose events are otherwise hard to find.
Geography
Headquartered at 2043 S Lamar Blvd, Austin, Texas, with earlier plans for a 60,000-square-foot Austin headquarters on East Fifth Street. Content is in English and streamed to audiences worldwide, including international rights such as the Tour de France, Rugby Europe, the IBJJF Campeonato Brasileiro and a distribution deal with Brazilian channel Combate; further international market expansion was identified as a growth area in 2025.
History
FloSports launched in 2006 covering wrestling and track, and shifted to a subscription business model in 2012, doubling revenue over the following two years. It raised Series A and Series B financing in 2016 and a Series C by 2019, growing to 256 employees and 25 web video channels by 2017 and about 250 employees by 2019. The company expanded by acquisition, buying The Rugby Channel (2018), DirtonDirt.com (2019), Speed Shift TV (2020), TrackWrestling (early 2021) and HockeyTech (October 2021). It rebranded and released an Android app in October 2019, introduced smart TV apps, and built a virtual Watch Party feature in 2020. FloCollege launched on October 15, 2024 alongside a revamped connected-TV app, and a Series D round led by Dream Sports was announced in April 2025.
Risks & controversies
FloSports drew criticism over its Major League Soccer broadcasts: technical issues from inaccurate geofencing restrictions prompted refunds and discounted subscriptions for season ticket holders, promised additional soccer and shoulder programming largely did not materialize, and D.C. United ended its four-year contract early in October 2019 while FC Cincinnati matches left the platform in June 2020. User reviews on Google Play cite recurring streaming failures and app crashes, navigation and user-interface complaints, ads shown to paying subscribers, and disputes over refunds and device compatibility.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
2 people who came through FloSports went on to found or lead other companies.
Competitors · 3
by search overlap
Companies competing with FloSports for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 26
launches, deals, and filingsFloSports closed a Series D round led by India-based Dream Sports, joining existing investors Causeway Media Partners, Warner Bros. Discovery, DCM Ventures, Bertelsmann Digital Media Investments and Fertitta Capital. The amount was not disclosed; total funding raised to date was stated as more than $100 million. LionTree Advisors was exclusive financial advisor to FloSports; KPMG was financial advisor and Latham & Watkins legal advisor to Dream Sports.
FloSports launched FloCollege, a college-focused streaming service targeting Division-II and Division-III athletics plus certain Division-I sports, priced at $19.99/month or $107.88/year ($9.99/month or $71.88/year with a member institution .edu email). A revamped CTV app was released to coincide with the October 15 launch.
Quintet announced all future events would stream on FloGrappling, starting with Quintet 4 on September 10, 2023.
Combate announced a broadcasting deal with FloGrappling beginning May 22, 2023 covering grappling content and original documentaries.
FloSports acquired HockeyTech, an ice hockey streaming platform and sports data provider.
FloSports acquired TrackWrestling in early 2021, increasing the number of wrestling events streamed on FloWrestling and adding wrestling analytics.
NASCAR announced a partnership to stream its grassroots racing series on FloRacing starting in 2022, including the ARCA Menards Series, ARCA Menards Series West and East, NASCAR Whelen Modified Tour, NASCAR Pinty's Series and NASCAR Weekly Series; over 280 NASCAR grassroots events were anticipated in 2022.
USA Cycling signed a three-year broadcast partnership with FloSports, which also became an official sponsor of the national governing body.
FloSports purchased Speed Shift TV, adding 400 races with a focus on grassroots racing.
FloSports signed a multi-year partnership with the ECHL to broadcast professional hockey beginning with the 2021 season.
Tony Stewart awarded FloSports streaming rights to Eldora Speedway and the All Star Circuit of Champions.
D.C. United and FloSports ended their four-year contract prematurely; FC Cincinnati matches ceased to be available through FloSports in June 2020.
FloSports rebranded and expanded distribution with the release of an Android app; smart TV apps were also introduced in 2019.
FloSports acquired DirtonDirt.com, a grassroots racing streaming and content platform.
The Colonial Athletic Association selected FloSports as its lead media partner, becoming the first college conference to pick a direct-to-consumer OTT company as its primary distribution platform.
FloSports became the local broadcaster for D.C. United and FC Cincinnati for the 2019 MLS season.
FloRacing signed a broadcast agreement with the United States Auto Club for its midget and sprint car series.
FloSports acquired The Rugby Channel, bringing more than 200 matches per year to FloRugby; Rugby Channel subscribers were transferred to equivalent FloRugby PRO subscriptions at existing rates and TheRugbyChannel.tv was to be shut down.
FloSports was among 17 companies recognized with the Austin Chamber of Commerce A-List Award for startups in Austin.
FloSports announced plans to move into a 60,000-square-foot headquarters on East Fifth Street in Austin, more than doubling its space, alongside adding six new sports verticals (FloFootball, FloBikes, FloRacing, FloRugby, FloVoice, FloDance).
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 7
primary sources listed
- FloSportsgo.flosports.tv · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does FloSports do?
- FloSports is an Austin-based over-the-top subscription streaming service for live and on-demand coverage of 25+ sports.
- Who founded FloSports?
- FloSports was founded by Mark Floreani, Martin Floreani in 2014.
- Who are FloSports's investors?
- FloSports's investors include Causeway Partners, DCM Ventures, Eastward Capital Partners.
- How much funding has FloSports raised?
- FloSports has disclosed $76.4M raised across 3 of its 7 known rounds.
- Where is FloSports headquartered?
- FloSports is headquartered in Austin, US.