Fundraising Fox

T.J. Whalen

InvestorFounder

General Partner & Managing Director at FreshTracks Capital · Board director at Lost Lantern · Board director at Budnitz Bicycles

Charlotte, Vermont, United States

FoundedBudnitz BicyclesLost Lantern

About

T.J. Whalen is General Partner and Managing Director at FreshTracks Capital, where he focuses on consumer opportunities. He previously served as Chief Strategy Officer at Keurig Green Mountain, spending over 13 years there in roles including Vice President of Marketing and Sales, and earlier held marketing, product, and sales leadership positions at Patagonia, Leo Burnett, and Adventurous Traveler. He holds a B.A. in Economics and Education from Dartmouth College and occasionally teaches marketing strategy at the University of Vermont's Grossman School of Business.

Invests in

Consumer

Board director at Lost Lantern

Intro paths

In turn, T.J. can intro founders to Lost Lantern's investors below.

Co-founders at Lost Lantern

AP
Adam PolonskiDirector
NG
Nora Ganley-RoperExecutive Officer, Director

Board director at Budnitz Bicycles

Intro paths

In turn, T.J. can intro founders to Budnitz Bicycles's investors below.

Co-founders at Budnitz Bicycles

PB
Paul BudnitzFounder
JK
Jeremy KentExecutive Officer, Director
NC
Nicholas CallawayFounder

Experience

  1. FreshTracks CapitalGeneral Partner and Managing Directorcurrent2016 — presentShelburne, VT
  2. OgeeBoard Of Directorscurrent2017 — present
  3. Barr Hill by Caledonia SpiritsBoard Of Directorscurrent2018 — present
  4. Zero Gravity BrewingBoard Of Directorscurrent2020 — present
  5. BlueCross BlueShield of VermontBoard Membercurrent2024 — presentVermont, United States
  6. Vermont Outdoor Business AllianceBoard Of Directorscurrent2020 — presentVermont, United States
  7. 1% for the PlanetChair, Board of Directors2016 — 2023Burlington, Vermont Area
  8. University of Vermont Grossman School of Business, Sustainable Innovation MBA ProgramAdjunct Professor2022 — 2023
  9. SunCommonBoard Of Directors2015 — 2022Waterbury, Vermont, United States
  10. NativeEnergy, a Public Benefit CorporationBoard Of Directors2018 — 2022Burlington, Vermont, United States
  11. Whalen VenturesPrincipal2014 — 2018Charlotte, VT
  12. Keurig Green Mountain, Inc.Chief Strategy Officer, Chief Sustainability Officer2013 — 2014VT
  13. Green Mountain Coffee RoastersVP, Marketing and Sales2001 — 2013Vermont, United States
  14. Adventurous TravelerVP Marketing1999 — 2001
  15. PatagoniaProduct Line Director / Marketer1998 — 1999
  16. Leo BurnettSenior Account Executive1993 — 1998

Education

  1. Dartmouth CollegeBachelor of Arts - BA, Economics and Education1989 — 1993

Skills & more

Strategy47Consumer Products56Customer Insight38Marketing Strategy67Marketing Management13Shopper Marketing5Brand Architecture1Segmentation2Brand Management33Marketing Communications10Brand Development23Product Marketing18
+12 moreDigital MarketingCross-functional Team LeadershipEmail MarketingCompetitive AnalysisInnovationNew Product DevelopmentP&L AccountabilityChannel Strategy DevelopmentManaging Distribution ChannelsSales ManagementCorporate Website ManagementBusiness Strategy

From T.J.'s professional profile.

Investments

Board seats

Big Tree FarmsCaledonia SpiritsLost LanternNative EnergyOgeeSunCommonThe Farmer CompaniesZero Gravity

Per the firm's website.

Colleagues at FreshTracks Capital

Frequently asked questions

Where does T.J. Whalen work?
T.J. Whalen is General Partner & Managing Director at FreshTracks Capital and Founder at Lost Lantern and Founder at Budnitz Bicycles.
What does T.J. Whalen invest in?
T.J. Whalen invests in Consumer.
What companies did T.J. Whalen found?
T.J. Whalen founded Budnitz Bicycles, Lost Lantern.

Same school

Shared employers