/People

T.J. Whalen

Investor

General Partner & Managing Director at FreshTracks Capital · Board director at Lost Lantern · Board director at Budnitz Bicycles

Charlotte, Vermont, United States

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About

T.J. Whalen is General Partner and Managing Director at FreshTracks Capital, where he focuses on consumer opportunities. He previously served as Chief Strategy Officer at Keurig Green Mountain, spending over 13 years there in roles including Vice President of Marketing and Sales, and earlier held marketing, product, and sales leadership positions at Patagonia, Leo Burnett, and Adventurous Traveler. He holds a B.A. in Economics and Education from Dartmouth College and occasionally teaches marketing strategy at the University of Vermont's Grossman School of Business.

Contact· self-published, not guessed

Invests in

Consumer

Board director at Lost Lantern

Intro paths

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Co-founders at Lost Lantern

APAdam Polonski
NGNora Ganley-Roper
Nora Ganley-RoperExecutive Officer, Director

Board director at Budnitz Bicycles

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Co-founders at Budnitz Bicycles

PB
Paul BudnitzFounder
NC
Nicholas CallawayFounder

Experience

  1. FreshTracks CapitalGeneral Partner and Managing Directorcurrent2016 — presentShelburne, VT
  2. OgeeBoard Of Directorscurrent2017 — present
  3. Barr Hill by Caledonia SpiritsBoard Of Directorscurrent2018 — present
  4. Zero Gravity BrewingBoard Of Directorscurrent2020 — present
  5. BlueCross BlueShield of VermontBoard Membercurrent2024 — presentVermont, United States
  6. Vermont Outdoor Business AllianceBoard Of Directorscurrent2020 — presentVermont, United States
  7. 1% for the PlanetChair, Board of Directors2016 — 2023Burlington, Vermont Area
  8. University of Vermont Grossman School of Business, Sustainable Innovation MBA ProgramAdjunct Professor2022 — 2023
  9. SunCommonBoard Of Directors2015 — 2022Waterbury, Vermont, United States
  10. NativeEnergy, a Public Benefit CorporationBoard Of Directors2018 — 2022Burlington, Vermont, United States
  11. Whalen VenturesPrincipal2014 — 2018Charlotte, VT
  12. Keurig Green Mountain, Inc.Chief Strategy Officer, Chief Sustainability Officer2013 — 2014VT
  13. Green Mountain Coffee RoastersVP, Marketing and Sales2001 — 2013Vermont, United States
  14. Adventurous TravelerVP Marketing1999 — 2001
  15. PatagoniaProduct Line Director / Marketer1998 — 1999
  16. Leo BurnettSenior Account Executive1993 — 1998

Skills & more

Strategy47Consumer Products56Customer Insight38Marketing Strategy67Marketing Management13Shopper Marketing5Brand Architecture1Segmentation2Brand Management33Marketing Communications10Brand Development23Product Marketing18
+12 moreDigital MarketingCross-functional Team LeadershipEmail MarketingCompetitive AnalysisInnovationNew Product DevelopmentP&L AccountabilityChannel Strategy DevelopmentManaging Distribution ChannelsSales ManagementCorporate Website ManagementBusiness Strategy

From T.J.'s professional profile.

Investments

Board seats

Big Tree FarmsCaledonia SpiritsLost LanternNative EnergyOgeeSunCommonThe Farmer CompaniesZero Gravity

Per the firm's website.

Colleagues at FreshTracks Capital

Frequently asked questions

Who is T.J. Whalen?
T.J. Whalen is General Partner and Managing Director at FreshTracks Capital, where he focuses on consumer opportunities. He previously served as Chief Strategy Officer at Keurig Green Mountain, spending over 13 years there in roles including Vice President of Marketing and Sales, and earlier held marketing, product, and sales leadership positions at Patagonia, Leo Burnett, and Adventurous Traveler. He holds a B.A. in Economics and Education from Dartmouth College and occasionally teaches marketing strategy at the University of Vermont's Grossman School of Business.
Where does T.J. Whalen work?
T.J. Whalen is General Partner & Managing Director at FreshTracks Capital and Board director at Lost Lantern and Board director at Budnitz Bicycles.
What does T.J. Whalen invest in?
T.J. Whalen invests in Consumer.
What boards does T.J. Whalen sit on?
T.J. Whalen holds tracked board seats at Big Tree Farms, Caledonia Spirits, Lost Lantern, Native Energy, Ogee, SunCommon, The Farmer Companies, Zero Gravity.
Where did T.J. Whalen go to school?
T.J. Whalen studied at Dartmouth College (Bachelor of Arts - BA, Economics and Education).

Same school

Shared employers