T.J. Whalen
InvestorGeneral Partner & Managing Director at FreshTracks Capital · Board director at Lost Lantern · Board director at Budnitz Bicycles
Charlotte, Vermont, United States
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About
T.J. Whalen is General Partner and Managing Director at FreshTracks Capital, where he focuses on consumer opportunities. He previously served as Chief Strategy Officer at Keurig Green Mountain, spending over 13 years there in roles including Vice President of Marketing and Sales, and earlier held marketing, product, and sales leadership positions at Patagonia, Leo Burnett, and Adventurous Traveler. He holds a B.A. in Economics and Education from Dartmouth College and occasionally teaches marketing strategy at the University of Vermont's Grossman School of Business.
Contact· self-published, not guessed
Invests in
Consumer
Board director at Lost Lantern
Intro paths
In turn, T.J. can intro founders to Lost Lantern's investors below.
Lost Lantern's investors · 3
Co-founders at Lost Lantern


Board director at Budnitz Bicycles
Intro paths
In turn, T.J. can intro founders to Budnitz Bicycles's investors below.
Budnitz Bicycles's investors · 1
Co-founders at Budnitz Bicycles
Experience
- FreshTracks CapitalGeneral Partner and Managing Directorcurrent2016 — presentShelburne, VT
- OgeeBoard Of Directorscurrent2017 — present
- Barr Hill by Caledonia SpiritsBoard Of Directorscurrent2018 — present
- Zero Gravity BrewingBoard Of Directorscurrent2020 — present
- BlueCross BlueShield of VermontBoard Membercurrent2024 — presentVermont, United States
- Vermont Outdoor Business AllianceBoard Of Directorscurrent2020 — presentVermont, United States
- 1% for the PlanetChair, Board of Directors2016 — 2023Burlington, Vermont Area
- University of Vermont Grossman School of Business, Sustainable Innovation MBA ProgramAdjunct Professor2022 — 2023
- SunCommonBoard Of Directors2015 — 2022Waterbury, Vermont, United States
- NativeEnergy, a Public Benefit CorporationBoard Of Directors2018 — 2022Burlington, Vermont, United States
- Whalen VenturesPrincipal2014 — 2018Charlotte, VT
- Keurig Green Mountain, Inc.Chief Strategy Officer, Chief Sustainability Officer2013 — 2014VT
- Green Mountain Coffee RoastersVP, Marketing and Sales2001 — 2013Vermont, United States
- Adventurous TravelerVP Marketing1999 — 2001
- PatagoniaProduct Line Director / Marketer1998 — 1999
- Leo BurnettSenior Account Executive1993 — 1998
Skills & more
+12 more
Digital MarketingCross-functional Team LeadershipEmail MarketingCompetitive AnalysisInnovationNew Product DevelopmentP&L AccountabilityChannel Strategy DevelopmentManaging Distribution ChannelsSales ManagementCorporate Website ManagementBusiness StrategyFrom T.J.'s professional profile.
Investments
Board seats
Big Tree FarmsCaledonia SpiritsLost LanternNative EnergyOgeeSunCommonThe Farmer CompaniesZero Gravity
Per the firm's website.
Colleagues at FreshTracks Capital
Frequently asked questions
- Who is T.J. Whalen?
- T.J. Whalen is General Partner and Managing Director at FreshTracks Capital, where he focuses on consumer opportunities. He previously served as Chief Strategy Officer at Keurig Green Mountain, spending over 13 years there in roles including Vice President of Marketing and Sales, and earlier held marketing, product, and sales leadership positions at Patagonia, Leo Burnett, and Adventurous Traveler. He holds a B.A. in Economics and Education from Dartmouth College and occasionally teaches marketing strategy at the University of Vermont's Grossman School of Business.
- Where does T.J. Whalen work?
- T.J. Whalen is General Partner & Managing Director at FreshTracks Capital and Board director at Lost Lantern and Board director at Budnitz Bicycles.
- What does T.J. Whalen invest in?
- T.J. Whalen invests in Consumer.
- What boards does T.J. Whalen sit on?
- T.J. Whalen holds tracked board seats at Big Tree Farms, Caledonia Spirits, Lost Lantern, Native Energy, Ogee, SunCommon, The Farmer Companies, Zero Gravity.
- Where did T.J. Whalen go to school?
- T.J. Whalen studied at Dartmouth College (Bachelor of Arts - BA, Economics and Education).
Same school
Also attended Dartmouth College766
+ 760 more
Shared employers
Also worked at FreshTracks Capital3
Also worked at Barr Hill by Caledonia Spirits1
Also worked at Green Mountain Coffee Roasters3
Also worked at Leo Burnett50
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