About
Oliver Rees is co-founder of Signal Alliance with over 25 years of experience in customer data analytics. He previously built and exited Torque Data, which was sold to Velocity Frequent Flyer and delivered a 5X return to investors within five years, and served in senior executive roles driving data strategy and value creation through multiple corporate transactions and restructures. His background includes five years in advertising and marketing agencies and experience working with private equity firms on data-driven corporate growth initiatives.
Experience
- Signal AllianceCo-Foundercurrent2026 — presentAPAC
- KICO LabsCo-Foundercurrent2026 — presentSydney, New South Wales, Australia
- DataCo TechnologiesHead of Strategic Partnerships2023 — 2025Sydney, New South Wales, Australia
- Decipher DataFounder2021 — 2023New South Wales, Australia
- Tidal VenturesTidal Expert (#ten)2021 — 2023Sydney, New South Wales, Australia
- Virgin AustraliaChief Analytics Officer, Velocity Frequent Flyer2015 — 2020Sydney - Grosvenor Place, 225 George Street
- Torque Solutions (Australia) Pty LtdFounder, CEO Torque Data2001 — 2015Greater Sydney Area
- Leo BurnettGM CW Data1998 — 2001Greater Sydney Area
- Publicis GroupeAccount Director1997 — 1998Greater Brisbane Area
- ClaritasAccount Director1993 — 1997London Area, United Kingdom
- Bladon Lines TravelSales & Marketing Manager1991 — 1993Greater London, England, United Kingdom
Education
- University of GreenwichMA Marketing, CRM and Customer Analytics1996 — 1997
- The Institute of Direct and Digital MarketingDiploma, Direct Marketing1992 — 1993
Skills & more
Start-up LeadershipVenture CapitalEnterprise ConsultingDatabase Marketing48Marketing Automation6Direct Marketing99Marketing Strategy54Analytics82Customer Analytics6Customer Value Management5Loyalty Programs11Campaign Management31
+12 more
Customer LoyaltySegmentationDigital StrategyData AnalysisLoyalty MarketingMobile MarketingCustomer ValueBrand LoyaltyStrategic PlanningStrategyMarketing ROICustomer AcquisitionFrom Oliver's professional profile.
Same school
Also attended University of Greenwich10
Ziggy LiaqatFounder & CEO Lucidity LLC at Juvo VenturesSaqr EreiqatCo-Founder & CCO at Crypto OasisMichael NorthDirector of Growth & Enterprise Engagement at EnvestorsDaniel DąbrowskiInvestment Director at Spire Capital Partners Sp. z.o.o.Hannah MeitonPartner at Ampli VenturesGabrielle WrightPrincipal at Anthemis Venture
+ 4 more
Shared employers
Also worked at Tidal Ventures17
Wendell KeunemanManaging Partner at Tidal VenturesGeorgie TurnerPartner at Tidal VenturesMurray BleachChair at Tidal VenturesJames RusconiInvestment Associate at Tidal VenturesOliver ShapleskiChief Operating Officer at Tidal VenturesAlvin YeapAI & Data at Tidal Ventures
+ 11 more
Also worked at Virgin Australia1
Also worked at Leo Burnett25
Jon KossowManaging Partner at Norwest Venture PartnersMarkInvestor at Eudemian VenturesMarta Forero SepúlvedaUBITS at Roble VenturesT.J. WhalenGeneral Partner and Managing Director at FreshTracks CapitalMarek KotelnickiManaging Partner at VIGO VenturesUri AdoniAdvisory Board at Takwin Ventures
+ 19 more
Also worked at Claritas1
Colleagues at Tidal Ventures
Alvin Yeap
AI & Data at Tidal Ventures
Anatoli Kazatchkov
Engineering at Tidal Ventures
Anthony Justice
Leadership at Tidal Ventures
Asheesh Chacko
Strategy at Tidal Ventures
Callan Schebella
Product at Tidal Ventures
Collin Li
Growth at Tidal Ventures
Craig Holden
Chief Financial Officer at Tidal Ventures
Dan Winter
Venture Partner at Tidal Ventures
























