Fundraising Fox

Oliver Rees

Investor

Strategy at Tidal Ventures

Greater Sydney Area

About

Oliver Rees is co-founder of Signal Alliance with over 25 years of experience in customer data analytics. He previously built and exited Torque Data, which was sold to Velocity Frequent Flyer and delivered a 5X return to investors within five years, and served in senior executive roles driving data strategy and value creation through multiple corporate transactions and restructures. His background includes five years in advertising and marketing agencies and experience working with private equity firms on data-driven corporate growth initiatives.

Experience

  1. Signal AllianceCo-Foundercurrent2026 — presentAPAC
  2. KICO LabsCo-Foundercurrent2026 — presentSydney, New South Wales, Australia
  3. DataCo TechnologiesHead of Strategic Partnerships2023 — 2025Sydney, New South Wales, Australia
  4. Decipher DataFounder2021 — 2023New South Wales, Australia
  5. Tidal VenturesTidal Expert (#ten)2021 — 2023Sydney, New South Wales, Australia
  6. Virgin AustraliaChief Analytics Officer, Velocity Frequent Flyer2015 — 2020Sydney - Grosvenor Place, 225 George Street
  7. Torque Solutions (Australia) Pty LtdFounder, CEO Torque Data2001 — 2015Greater Sydney Area
  8. Leo BurnettGM CW Data1998 — 2001Greater Sydney Area
  9. Publicis GroupeAccount Director1997 — 1998Greater Brisbane Area
  10. ClaritasAccount Director1993 — 1997London Area, United Kingdom
  11. Bladon Lines TravelSales & Marketing Manager1991 — 1993Greater London, England, United Kingdom

Education

  1. University of GreenwichMA Marketing, CRM and Customer Analytics1996 — 1997
  2. The Institute of Direct and Digital MarketingDiploma, Direct Marketing1992 — 1993

Skills & more

Start-up LeadershipVenture CapitalEnterprise ConsultingDatabase Marketing48Marketing Automation6Direct Marketing99Marketing Strategy54Analytics82Customer Analytics6Customer Value Management5Loyalty Programs11Campaign Management31
+12 moreCustomer LoyaltySegmentationDigital StrategyData AnalysisLoyalty MarketingMobile MarketingCustomer ValueBrand LoyaltyStrategic PlanningStrategyMarketing ROICustomer Acquisition

From Oliver's professional profile.

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Colleagues at Tidal Ventures