Fundraising Fox

Ogee

Burlington, US · Founded 2014 · Delaware corporation · 2 known investors

Ogee is a Vermont-based clean beauty brand selling certified-organic, jojoba-oil-based makeup and skincare.

Also known as Ogee Beauty

Founders & leadership

Ogee was founded in 2014 by Abbott Stark and Alex Stark.

AS
Abbott StarkCo-founder
AS
Alex StarkCo-founder
MR
Mark RiceExecutive

Investors · 2

Reported raises · per SEC filings

Form D private placements

$11.3M disclosed across 6 rounds · 2015–2023

$2.5MraisedFeb 2023 · 19 investors · Manufacturing
Rule 506(b)
Officers, directors & promoters on the filing
  • Annemarie IversonDirector
  • Alexander StarkExecutive Officer, Director
  • Mark RiceExecutive Officer, Director
  • Henry Abbott StarkExecutive Officer, Director
  • Thomas J. WhalenDirector
  • Richard McCormickDirector
Offering amount
$2.5M
Amount sold
$2.5M
First sale
Feb 2023
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$7.1MraisedAug 2021 · 30 investors · Manufacturing
Rule 506(b)
Officers, directors & promoters on the filing
  • Annemarie IversonDirector
  • Henry Abbott StarkExecutive Officer, Director
  • Alex StarkExecutive Officer, Director
  • Mark RiceExecutive Officer, Director
  • Thomas J. WhalenDirector
Offering amount
$7.1M
Amount sold
$7.1M
First sale
Aug 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$100KraisedOct 2019 · 1 investors · Manufacturing
Rule 506(b)
Officers, directors & promoters on the filing
  • Annemarie IversonDirector
  • TJ WhalenDirector
  • Henry Abbott StarkExecutive Officer, Director
  • Mark RiceExecutive Officer, Director
  • Alex StarkExecutive Officer, Director
Offering amount
$1M
Amount sold
$100K
Minimum investment
$20K
First sale
Oct 2019
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$30KraisedAug 2018 · 1 investors · Manufacturing
Rule 506(b)
Officers, directors & promoters on the filing
  • Annemarie IversonDirector
  • TJ WhalenDirector
  • Alex StarkExecutive Officer, Director
  • Mark RiceExecutive Officer, Director
  • Abbott Henry StarkExecutive Officer, Director
Offering amount
$1.5M
Amount sold
$30K
Minimum investment
$20K
First sale
Aug 2018
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$1.6MraisedJul 2017 · 19 investors · Manufacturing
Rule 506(b)
Officers, directors & promoters on the filing
  • Alexander StarkExecutive Officer, Director
  • Thomas J WhalenDirector
  • Mark RiceDirector
  • Henry Abbott StarkExecutive Officer, Director
Offering amount
$2.1M
Amount sold
$1.6M
First sale
Jun 2017
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$30KraisedSep 2015 · 1 investors · Manufacturing
Rule 506(c)
Officers, directors & promoters on the filing
  • Abbott StarkExecutive Officer, Director
  • Mark RiceExecutive Officer, Director
  • Alex StarkExecutive Officer, Director
Offering amount
$1.4M
Amount sold
$30K
Proceeds to insiders
$220K
First sale
Sep 2015
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06c
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Ogee is a beauty company based in Burlington, Vermont, that develops and sells certified-organic color cosmetics and skincare. The brand positions itself in the prestige/luxury organic segment, combining organic certification with clinical efficacy claims, and uses cold-pressed jojoba seed oil sourced from the Sonoran Desert as its signature ingredient. Co-founder Abbott Stark describes jojoba as a liquid crystalline wax that biomimics skin sebum, absorbs quickly and helps regulate oil production; the company says it uses only the first press of the seeds and GMO-free, pesticide-free material.

The assortment spans makeup and skincare. Makeup includes the Sculpted Face Stick ($42) and Crystal Contour Collection ($99), Sculpted Complexion Foundation Stick ($48), Complexion Perfecting Serum Foundation ($49), Complexion Perfecting Concealer ($33), setting powder, Tinted Sculpted Lip Oil ($29), Sculpted Lip Oil - Clear ($28), Beyond Clean Lip Gloss and mascara ($29 each). Skincare includes Seeds of Youth Serum ($129), Jojoba Glow Face Oil ($98), Brightening Botanical Eye Balm ($98), Indigo Dream Renewal Cream ($139), Activated Botanical Primer ($96), Liquid Gold Cleansing Oil ($79) and a line of single-ingredient elixirs (Vitamin C THDA 20%, Hyaluronic Acid 1.5%, Natural Retinol Retinal Extract 1%, Bakuchiol 2%) at $94 each, plus toners, cleansers, masks, brushes and accessories. Multi-product bundles and gift sets range up to $398 (Signature Skincare Collection). The catalog listed 41 products at time of review.

Product claims are supported by ingredient-level and consumer testing: the Sculpted Face Stick is described as 100% natural and 83% organic, "88% skincare, 12% makeup," dermatologically tested, cruelty-free, with a two-week, 60-participant consumer study reporting 100% of participants said skin felt hydrated and 90% said skin looked more radiant, alongside in-vivo claims for jojoba oil at 10% concentration relating to sebum production, pore size, radiance and moisturization.

Founding story

Ogee was founded by Abbott Stark and Mark Rice in Burlington, Vermont. Stark had previously worked in contract manufacturing and product development, running prototypes of lipsticks, eyeshadows and cleansers for global beauty brands, and said he could not find effective skincare that was both affordable and certified organic. Rice came from luxury fashion: he owned a venture company in New York, managed the John Galliano business until it was sold to LVMH, and was the original publisher of V Magazine. The two met at a dinner party through a shared Vermont connection — Rice attended Middlebury College and Stark is from Vermont. Stark's interest in jojoba began after a jojoba crop failure around 2009 caused industry-wide supply shortages that he encountered in contract manufacturing sales.

Business model

Ogee sells branded organic cosmetics and skincare products. Sales run through its own direct-to-consumer e-commerce store — which offers a rewards program, subscribe-and-save, free U.S. shipping over $75, a gift-with-purchase threshold at $100 and a 30-day guarantee — alongside wholesale distribution to specialty retailers. Collection pages reference wholesale, Amazon SKUs and in-store placement at Nordstrom.

Revenue comes from product sales at prestige price points, ranging from roughly $28-$29 for lip products up to $139 for a renewal cream and $398 for multi-product skincare collections, with bundles and gift sets used to raise average order value and a subscription option for replenishment.

Traction

The website cites more than 5,000 five-star reviews across the brand, and the Sculpted Face Stick alone carries 3,561 reviews at a 4.9-out-of-5 average rating. In 2018 the brand reported distribution in approximately 80 high-end independent shops nationwide, with the Sculpted Lip Oil repeatedly selling out at retail. A third-party business-data profile estimates annual revenue of about $13 million and headcount in the 51-100 range.

Latest developments

The current catalog features a relaunched "New Look" version of the Sculpted Face Stick and Crystal Contour Collection, described as the same formula with bolder color, alongside a broadened complexion range (serum foundation, foundation stick, concealer, setting powder) and single-ingredient skincare elixirs. Merchandising collections reference 2025 limited-edition holiday sets, Amazon SKUs and in-store placement at Nordstrom.

Full profile — market position, technology, go-to-market, geography, history

Market position

Ogee positions itself at the luxury end of the organic beauty segment, emphasizing organic certification combined with clinical substantiation rather than competing on price. The founders describe the aim as pushing the envelope of organic certification and clinical efficacy.

Differentiation rests on certified-organic formulations at prestige price points with clinical and consumer-study substantiation, a hero ingredient strategy built on first-press Sonoran Desert jojoba oil, hybrid makeup-skincare products (the face sticks are described as 88% skincare, 12% makeup), broad shade ranges of about 19 foundation shades, and cruelty-free, dermatologist-tested positioning.

Technology

The brand's formulations center on cold-pressed organic jojoba seed oil, described as a liquid crystalline wax that mimics skin sebum, together with green coffee oil, elderberry extract, olive oil, beeswax, coconut oil, carnauba wax and mineral-source pigments; earlier products used fruit- and sugar-derived AHAs, edelweiss plant stem cells and low-molecular-weight hyaluronic acid. Marketing materials describe a proprietary "Hydraganics" technology across the line. The e-commerce stack includes Okendo reviews, Hotjar, Akamai mPulse, Cloudflare, Rakuten Advertising and Afterpay.

Go-to-market

Ogee's original strategy focused on the prestige luxury segment through independently owned specialty shops chosen for their close customer relationships and interest in natural and organic products. The company now pairs that wholesale channel with a direct-to-consumer website using newsletter sign-up discounts (15% off first order), a points-based rewards program with early access to launches, free-shipping and free-gift order thresholds, affiliate marketing, buy-now-pay-later options, and product bundles; collections referencing influencer and celebrity edits indicate use of personality-led merchandising.

Consumers seeking prestige-priced natural and organic makeup and skincare, including those with sensitive, dry, acneic or combination skin; on the wholesale side, upscale independent beauty retailers and department stores.

Geography

Headquartered at 1 Lawson Lane, Burlington, Vermont, with U.S.-focused retail distribution and e-commerce shipping; free standard shipping is offered on U.S. orders above $75. Ingredients include jojoba sourced from the Sonoran Desert.

History

The brand launched with a small collection at the Indie Beauty Expo in New York in August 2016, debuting Cleanse daily facial cleansing cloths, Seeds of Youth Serum, Jojoba Restore Face Oil and Sculpted Lip Oil. The Sculpted Lip Oil became an early breakout product that repeatedly sold out at retailers. By early 2018 the brand had built a distribution base of roughly 80 high-end independently owned shops nationwide. The assortment has since expanded well beyond skincare into a full color-cosmetics range including foundation, concealer, setting powder, mascara and multi-use contour sticks, sold primarily through the company's own e-commerce site.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Customer reviews five starJan 20255,000 reviews
Employee rangeJan 202551-100 employees
Estimated annual revenueJan 2025$13M
Product countJan 202541 products
Product rating sculpted face stickJan 20254.9 out of 5 (3,561 reviews)
Retail doorsFeb 201880 independent stores

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 5

by search overlap

Companies competing with Ogee for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 1

launches, deals, and filings
Aug 2016
Brand launch at Indie Beauty Expo in New York

Ogee debuted with Cleanse daily facial cleansing cloths, Seeds of Youth Serum, Jojoba Restore Face Oil and Sculpted Lip Oil at the Indie Beauty Expo in New York.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
OgeeDelaware

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Ogee do?
Ogee is a Vermont-based clean beauty brand selling certified-organic, jojoba-oil-based makeup and skincare.
Who founded Ogee?
Ogee was founded by Abbott Stark, Alex Stark in 2014.
Who are Ogee's investors?
Ogee's investors include CEI Ventures, FreshTracks Capital.
How much funding has Ogee raised?
Ogee has disclosed $11.3M raised across 6 rounds.
Where is Ogee headquartered?
Ogee is headquartered in Burlington, US.