Sunny Gupta
InvestorFounderStrategic Director at Madrona Venture Group · Strategic Director at Madrona Venture Labs · Founder at Apptio
Kirkland, Washington, United States
FoundedApptio
Find your path to Sunny
Sign up to see every warm intro you have to Sunny
- Paths you didn't know you had: your email and LinkedIn already hold routes to Sunny. We find them for you
- 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
- Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone
Days of research, done the moment you sign in, with every route ranked by how warm it is.
About
Sunny Gupta is General Partner of Generative Capital, a private equity firm focused on late-stage SaaS companies. He previously co-founded and served as CEO of Apptio, which he grew from a 2007 startup to a public company later acquired by Vista Equity Partners for $1.96 billion in 2019, and subsequently by IBM for $4.6 billion in 2023. Gupta has held multiple founder and executive roles including EVP of Products at Opsware and co-founder of iConclude, and currently serves on boards including Gainsight and Securonix.
Founder at Apptio
Intro paths
In turn, Sunny can intro founders to Apptio's investors below.
Apptio's investors · 16
Co-founders at Apptio

Colleagues at Madrona Venture Group
Frequently asked questions
- Who is Sunny Gupta?
- Sunny Gupta is General Partner of Generative Capital, a private equity firm focused on late-stage SaaS companies. He previously co-founded and served as CEO of Apptio, which he grew from a 2007 startup to a public company later acquired by Vista Equity Partners for $1.96 billion in 2019, and subsequently by IBM for $4.6 billion in 2023. Gupta has held multiple founder and executive roles including EVP of Products at Opsware and co-founder of iConclude, and currently serves on boards including Gainsight and Securonix.
- Where does Sunny Gupta work?
- Sunny Gupta is Founder of Apptio and Strategic Director at Madrona Venture Group and Strategic Director at Madrona Venture Labs.
- What companies did Sunny Gupta found?
- Sunny Gupta founded Apptio.
Founder mafias
IBM mafia657
Also came through, then founded or led a company.
University of South Carolina mafia40
Also came through, then founded or led a company.
Madrona Venture Group mafia16
Also came through, then founded or led a company.
Madrona Venture Labs mafia12
Also came through, then founded or led a company.
Securonix mafia8
Also came through, then founded or led a company.
About this profile. Compiled from public sources — Madrona Venture Group's own website and public professional profiles — and summarised by Fundraising Fox; every fact is kept with where it came from. Spotted an error, or would rather not be listed? Email privacy@fundraisingfox.com · How we build profiles · Your rights











































