Attn: Grace
Founded 2019 · 7 employees on LinkedIn · 14 known investors
Attn: Grace designs and manufactures plant-based, skin-safe incontinence products for women, manufactured in carbon-neutral facilities. The company focuses on preventing skin irritation and improving quality of life for the 19 million women in the U.S. experiencing bladder leaks.
Founders & leadership
Attn: Grace was founded in 2019 by Alexandra Fennell.
Investors · 14
Backbone AngelsToronto
Flybridge Capital PartnersNew York · $250K – $10M
How Women InvestSan Francisco · $100K – $500K
Ingeborg InvestmentsBentonvillevia Anna Mason · inferred
Joyance PartnersBerlin
Kapor CapitalOakland · $100K – $1M
PortfoliaSan Mateo · $10K
Precursor VenturesSan Francisco · $250K – $4M
RevUp CapitalBoston · $350K – $400K
Social StartsSan Francisco
Third Act VenturesSan Diegovia Max Zamkow · inferred
Tusk Venture PartnersNew York · $750K – $2Mvia Bradley Tusk · inferred
37 AngelsreportedNew York · $25K
GaingelsreportedNew York · $200K – $500K
Funding
SEC filings, press & company announcements- Undisclosed amountSeedJul 2023Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 3
by search overlapWalgreens614 shared keywordsWalgreens operates a pharmacy and retail health and wellness business, offering prescription services, over-the-counter medications, health products, and photo services to consumers.
Because566 shared keywordsBecause Market is a direct-to-consumer company that sells incontinence products, including bladder leak protection underwear, wipes, and supplements, with discreet home delivery and subscription options. The company also offers skincare and wellness products designed for people managing incontinence.
Carewell299 shared keywordsCarewell is an online retailer of home health and caregiving supplies—including incontinence products, nutrition, personal care, and mobility aids—paired with a care team and care coordination, Medicare benefits navigation, and virtual medical services. It serves families and caregivers managing care at home across the United States.
Companies competing with Attn: Grace for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Attn: Grace do?
- Attn: Grace designs and manufactures plant-based, skin-safe incontinence products for women, manufactured in carbon-neutral facilities. The company focuses on preventing skin irritation and improving quality of life for the 19 million women in the U.S. experiencing bladder leaks.
- Who founded Attn: Grace?
- Attn: Grace was founded by Alexandra Fennell in 2019.
- Who are Attn: Grace's investors?
- Attn: Grace's investors include Backbone Angels, Flybridge Capital Partners, How Women Invest, Ingeborg Investments, Joyance Partners, Kapor Capital, Portfolia, Precursor Ventures and 6 more.






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