About
Principal who joined UpWest in 2023 as an associate, with prior experience in sales, customer success, and product at startups and a legal background from Tel Aviv University.
Experience
- UpWestPrincipalcurrent2026 — present
- UpWestAssociate2023 — 2025
- TrialKitBoard Observercurrent2024 — present
- BalanceProduct Manager2022 — 2023
- BalanceStrategic Account Manager2021 — 2022
- Pagaya InvestmentsPartnerships Manager2020 — 2021
- RiskifiedCustomer Success2015 — 2019
- Meitar Liquornik Geva Leshem Tal - Israel's Leading International Law FirmHigh-tech and M&A Department2019 — 2020
- KnessetSpokesperson and Parliamentary Assistant2012 — 2013
- IDFIDF Spokesperson Unit2009 — 2012
Education
- Tel Aviv UniversityBachelor of Laws (LL.B.)2014 — 2018
- Tel Aviv UniversityBachelor of Psychology (B.A)2014 — 2018
- Givat Brenner Highschool2005 — 2009
Skills & more
Languages English · Hebrew
From Aya's professional profile.
Same school
Also attended Tel Aviv University323
Matan RoetAssociate at Redpoint VenturesArnon DinurPartner at 83NorthYoram SnirPartner at 83NorthDavid GoldschmidtManaging Director, Head of the Fund at Samsung Catalyst FundAmit ShofarSr. Investment Director at Samsung Catalyst FundRutie AdarInvestments & Innovation Sr. Director, Israel at Samsung Catalyst Fund
+ 317 more
Shared employers
Also worked at UpWest13
Shuly GaliliFounding Partner at UpWestGil Ben-ArtzyFounding Partner at UpWestLia CromwellPartner at UpWestGil BirnboimHead of Platform at UpWestMichelle SerpaOffice Manager at UpWestJessica Peltz-ZatuloveFounding Partner at Hannah Grey Ventures
+ 7 more
Also worked at TrialKit4
Also worked at Pagaya Investments6
Also worked at Riskified8
Erez ShacharManaging Partner at Qumra CapitalBoris BakechCo-Founder & Managing Partner at C4 VenturesAaron MankovskiManaging Partner at PitangoEvan GanzPrincipal at Constellation Technology VenturesEyal KishonChairman at Deep InsightMark GhermezianFounder and General Partner at m]x[v Capital
+ 2 more
