About
Kevin Tan has over 30 years of experience across digital technology, data, and media, focusing on identifying early-stage ideas and supporting founders as they build companies. He co-founded and served as CEO of Eyeota, an audience technology platform acquired by Dun & Bradstreet in 2021, and previously held roles at Viacom, Comscore, and Kantar/TNS China, was head of international at Adify (acquired by Cox), and co-founded iamasia. He is a Duke University graduate and currently serves as Executive in Residence at Progress Partners and Limited Partner at FirstParty Capital and C2Ventures.
Invests in
AdTechAI & Machine LearningData & InfrastructureMedia & Entertainment
Experience
- Tank7 VenturesGeneral Partnercurrent2024 — present
- MSW VenturesVenture Partner - Asia Fund Xcurrent2023 — present
- Blackbook VenturesGeneral Partnercurrent2006 — present
- Progress PartnersExecutive In Residencecurrent2021 — present
- FirstPartyCapitalLimited Partnercurrent2021 — present
- Orbit StartupsStartup Mentorcurrent2020 — present
- Quest VenturesMentor2021 — 2022
- EyeotaFounder & CEO2010 — 2019Singapore
- Adify CorporationSenior Vice-President, International2006 — 2010
- comScore NetworksAsia-Pacific Representative2006 — 2008
- MTV Networks AsiaVice President, Pan Regional Advertising and Sponsorship2002 — 2005
- iamasia (Interactive Audience Measurement Asia)CEO and Founder1999 — 2002Hong Kong
- Taylor Nelson Sofres (TNS) ChinaManaging Director1995 — 1999
- SRG - AC Nielsen ChinaAssistant Research Manager1993 — 1995
- Center for National Security StudiesAnalyst1991 — 1993Los Alamos, New Mexico - Washington DC - Shanghai, China
Education
- Duke UniversityBA, Political Science/Computer Science. Film Studies Certificate
- Fudan UniversityChinese Language Study
- Los Alamos High SchoolHigh school
Skills & more
Monetization4Start-ups34Business Development21Product Development3Customer Insight9International MarketingFundraising3Target Audience2Digital Media86Digital Strategy31Online Advertising63Digital Marketing22
+12 more
Mobile MarketingMobile AdvertisingAnalyticsWeb AnalyticsStrategic PartnershipsMobile DevicesSEME-commerceStrategyHigh PerformerPersonal DevelopmentAdvertising- Section4 Certified Innovation Strategist — Section
- Section4 Certified Product Strategist — Section
- The Six Morning Habits of High Performers — LinkedIn
- Prof G Certified Brand Strategist — Section
- Venture Deals Certification — Kauffman Fellows
- Prof G Certified Strategist — Section
From Kevin's professional profile.
Colleagues at MSW Ventures
Alvin Poh
Investment Committee Advisor at MSW Ventures
Desmond Lee
Venture Partner at MSW Ventures
Francis Simisim
Industry Partner at MSW Ventures
Jake Tan
Industry Partner at MSW Ventures
Jeffrey Seah
Founder and General Partner at MSW Ventures
Leanne Robers
Industry Partner at MSW Ventures
Nathanael Lim
Industry Partner at MSW Ventures
Nicholas Khoo
Investment Committee Advisor at MSW Ventures
Frequently asked questions
- Where does Kevin Tan work?
- Kevin Tan is Venture Partner at MSW Ventures.
- What does Kevin Tan invest in?
- Kevin Tan invests in AdTech, AI & Machine Learning, Data & Infrastructure, Media & Entertainment.
Founder mafias
Duke University mafia125
Also came through, then founded or led a company.
Fred EhrsamB.S.Founded CoinbaseDavid CummingsBSFounded Undaunted +4Romesh SubramanianM.S.Founded RaNA Therapeutics +2Ian PeikonBSEFounded Cajal Therapeutics +1Carmichael RobertsDoctor of Philosophy (PhD) 1995Founded Lyratherapeutics +1Steve SemelsbergerMBAFounded YouEarnedIt +1
+ 118 more
Fudan University mafia10
Also came through, then founded or led a company.
Haakon BrunellMBAFounded Katapult Accelerator +1Yudi DingBA(Hons)Founded Hide biotech +1David KleinExecutive DegreeFounded INSPECTORIOAdalberto Flores OchoaChinese Logistics and BusinessFounded KueskiJohnny ChinFounded BannermanRoss CranwellPostgraduateFounded Milk Video
+ 3 more
Comscore mafia5
Also came through, then founded or led a company.
Orbit Startups mafia2
Also came through, then founded or led a company.
Quest Ventures mafia2
Also came through, then founded or led a company.
Same school
Also attended Duke University499
Fred EhrsamCo-founder and Senior Advisor at Paradigm; founder of NudgeJeremy LevinePartner at Bessemer Venture PartnersJulie YangVice President at InvestcorpScott RaneyManaging Director at Redpoint VenturesJack Bixby LucasGeneral Partner at Lucas Venture GroupVinnie McSweeneyInvestor at OpenView Venture Partners
+ 493 more
Also attended Fudan University95
Mirva LaatunenSenior Investment Associate at OpenOceanHege TollerudHead of Community & Events at Brighteye VenturesChan Yip PangExecutive Director, Investment at Vertex Ventures Sea Management Pte. Ltd.Adam ZongEntrepreneur-In-Residence at The Innovation SpaceRin HuangPartner at Fenbushi CapitalSarah ChanController at Stripes
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+ 89 more
Shared employers
Also worked at Quest Ventures9
Sabrina ChowAssociate at Betatron Venture GroupJeffrey SeahFounder and General Partner at MSW VenturesWei Xuan AngAnalyst at MSW VenturesRicky OwInvestment Committee Advisor at MSW VenturesNathanael LimIndustry Partner at MSW VenturesLeanne RobersIndustry Partner at MSW Ventures
+ 3 more
Also worked at Eyeota3
Also worked at Adify Corporation5
Anagha RajeInvestor at Signia Venture PartnersTed MaidenbergCo-founder, Managing Director at Tribe Capital FirstlookAllison GoldbergManaging Partner at Comcast VenturesRick ThompsonPartner at Signia Venture PartnersArtem MikhlinVenture Partner | Advisor, Stealth Mobile Smell Sensor Startup at Remarkable Ventures
Also worked at comScore Networks13
Fernando GonzalezPartner, Global Capital Strategy at QED InvestorsScott PettyGP & Senior Advisor at Signal Peak VenturesHattie Egan-YoungVice President of Marketing at Ten ElevenEric BoscoVP, Product, The Trade Desk at The 98Andrew KoffSenior Associate at Metropolitan PartnersPeter Picado-CurtisVice President at Shamrock Capital
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+ 7 more