About
Florian Heinemann is a Founding and General Partner at Project A Ventures, a European early-stage venture capital firm with approximately USD 1.5 billion in assets under management that has backed over 120 companies since 2012, including Trade Republic, Sennder, and Catawiki. Prior to co-founding the firm, he was Managing Director at Rocket Internet from 2007 to 2012, and earlier co-founded JustBooks/AbeBooks and the marketplace antibodies-online.com; he has also invested in more than 80 startups as an angel investor and serves as a limited partner in over 50 venture funds. He holds a doctorate in innovation management and entrepreneurship from RWTH Aachen and a master's degree from WHU – Otto Beisheim School of Management, and sits on the supervisory boards of Körber, Fiege, Otto Group, and Holtzbrinck Publishing Group.
Contact· published on Florian's own website
Experience
- Project AFounding Partnercurrent2012 — presentBerlin Metropolitan Area
- Trade RepublicBoard Membercurrent2019 — present
- LIQIDBoard Membercurrent2021 — presentBerlin, Germany
- HomeToGoMember of Supervisory Boardcurrent2025 — presentBerlin, Germany
- AndercoreBoard Membercurrent2020 — presentBerlin
- yoummdayBoard Membercurrent2022 — presentMunich, Bavaria, Germany
- ResourclyBoard Membercurrent2025 — presentMannheim, Baden-Württemberg, Germany
- LUQOM GROUPBoard Membercurrent2017 — presentFulda, Hesse, Germany
- KörberMember of Supervisory Boardcurrent2020 — presentHamburg, Germany
- HoltzbrinckMember of Supervisory Boardcurrent2024 — presentStuttgart, Baden-Württemberg, Germany
- FIEGEMember of Supervisory Boardcurrent2023 — presentMünster, North Rhine-Westphalia, Germany
- kfzteile24 GmbHBoard Membercurrent2026 — presentBerlin
- Onlineprinters GmbHBoard Membercurrent2016 — presentNeustadt a.d. Aisch
- Oetker Digital GmbHMember of Digital Advisory Board2017 — 2025Berlin / Bielefeld
- Electric GameboxBoard Member2019 — 2024
- HenkelMember of Digital Advisory Board2018 — 2024Greater Dusseldorf Area
- Fressnapf Holding SEMember Of The Supervisory Board2022 — 2024Krefeld, North Rhine-Westphalia, Germany
- CrossEngageBoard Member2016 — 2024Berlin
- PriceloopBoard Member2021 — 2024Berlin, Germany
- AMAZDBoard Member2021 — 2023Munich, Bavaria, Germany
- SemasioBoard Member2013 — 2021Hamburg
- EyeotaBoard Member2013 — 2021Singapore
- WonderblyBoard Member2015 — 2021London Area, United Kingdom
- kfzteile24 GmbHBoard Member2015 — 2019Berlin Metropolitan Area
- WorldRemitBoard Observer2012 — 2019London Area, United Kingdom
- ABOUT YOU Holding SEMember Of The Supervisory Board2015 — 2018Hamburg Area, Germany
- Wine in Black GmbHBoard Member2012 — 2018Berlin Metropolitan Area
- internetstoresBoard Member2012 — 2016Stuttgart Region
- Rocket Internet GmbHManaging Director2007 — 2012
- antibodies online GmbHCo-Founder2006Aachen, North Rhine-Westphalia, Germany
- Abebooks EuropeCo-Founder/Managing Director1999 — 2002Greater Dusseldorf Area
Skills & more
Online Advertising99Start-ups99Affiliate Marketing56E-commerce99Conversion Optimization32Innovation Management31Product Development80SEM51Web Analytics44Digital Marketing66Strategy72Online Marketing99
+12 more
Business StrategyCRMSEOEntrepreneurshipVenture CapitalInternet StrategyMarketingManagementBusiness DevelopmentBusiness IntelligenceCustomer Relationship Management (CRM)E-CommerceFrom Florian's professional profile.
Colleagues at Project A Ventures
Network3
Bastian NominacherScout
Investor at Celonis
Frank ThelenScout
Founder and CEO at Freigeist Capital
Rolf SchroemgensScout
Founder, Brafe Space / Trivago at HyperNest
Investors connected to Florian in public investor directories — a warm-intro map.
Frequently asked questions
- Who is Florian Heinemann?
- Florian Heinemann is a Founding and General Partner at Project A Ventures, a European early-stage venture capital firm with approximately USD 1.5 billion in assets under management that has backed over 120 companies since 2012, including Trade Republic, Sennder, and Catawiki. Prior to co-founding the firm, he was Managing Director at Rocket Internet from 2007 to 2012, and earlier co-founded JustBooks/AbeBooks and the marketplace antibodies-online.com; he has also invested in more than 80 startups as an angel investor and serves as a limited partner in over 50 venture funds. He holds a doctorate in innovation management and entrepreneurship from RWTH Aachen and a master's degree from WHU – Otto Beisheim School of Management, and sits on the supervisory boards of Körber, Fiege, Otto Group, and Holtzbrinck Publishing Group.
- Where does Florian Heinemann work?
- Florian Heinemann is Partner at Project A Ventures.
- Where did Florian Heinemann go to school?
- Florian Heinemann studied at WHU – Otto Beisheim School of Management (Master of Science (M.Sc.), Business Administration); RWTH Aachen University (Research Doctorate/Ph.D., Business Administration); HHL Leipzig Graduate School of Management (Research Doctorate/Ph.D., Business Administration).
Same school
Also attended WHU – Otto Beisheim School of Management143
John GregerCPO & Portfolio Partner at Burda Principal InvestmentsNatalie SchmitkeManaging Director Capital Networks at Burda Principal InvestmentsFriedrich von WulffenPrincipal at Burda Principal InvestmentsSheng Xin YuInvestment Analyst at Burda Principal InvestmentsBorisFounding Partner at Version One VenturesRouven DresselhausInvestor at Cavalry Ventures
+ 137 more
Also attended HHL Leipzig Graduate School of Management39
Giovanni MascanzoniFinancial Controller at P101 VenturesMaxime WalterInvestment Director at CapagroChristian KnottManaging Partner at CapnamicChristian GubaInvestor at Extantia CapitalJan MiczaikaInvestor at HV CapitalBinh VuInvestment Manager at Brandenburg Kapital
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+ 33 more
Also attended The Wharton School1,557
Fred WilsonCo-founder & Partner at Union Square VenturesSarah GuoFounder & General Partner of ConvictionJosh KopelmanFounder and Partner at First Round CapitalAydin SenkutFounder & Managing Partner at FelicisKunal BahlCo-founder of Snapdeal; co-founder of Titan CapitalJack AbrahamFounder, CEO & Managing Partner of Atomic
+ 1,551 more
Also attended EDHEC Business School114
Shabir VasramInvestor at DaphniMaelle BombezinPrincipal at Marlin Equity PartnersRaoulInvestor at Eudemian VenturesChristophe de MontillePartner at Beyond Capital VenturesBruno du BreuilSenior Associate - Growth at Iris CapitalGéraldine FilletSenior Associate at Educapital
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Shared employers
Also worked at Trade Republic12
Marius EversInvestment Manager at Vorwerk VenturesJohan BrennerGeneral Partner at CreandumMatias Van ThienenPartner at Founders FundLuca BocchioPartner at AccelJonathan TekluVenture Partner at CreandumJonathan Uthe-SpenckerSenior Associate at FoodLabs
+ 6 more
