Where does Florian Heinemann work?

Florian Heinemann is Founder of Project A and Partner at Project A Ventures.

What companies did Florian Heinemann found?

Florian Heinemann founded Project A.

Where did Florian Heinemann go to school?

Florian Heinemann studied at WHU – Otto Beisheim School of Management (Master of Science (M.Sc.), Business Administration); RWTH Aachen University (Research Doctorate/Ph.D., Business Administration); HHL Leipzig Graduate School of Management (Research Doctorate/Ph.D., Business Administration).

Florian Heinemann

InvestorFounder

Partner at Project A Ventures · Founder at Project A

Berlin, Berlin, Germany

FoundedProject A

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About

Florian Heinemann is a Founding and General Partner at Project A Ventures, a European early-stage venture capital firm with approximately USD 1.5 billion in assets under management that has backed over 120 companies since 2012, including Trade Republic, Sennder, and Catawiki. Prior to co-founding the firm, he was Managing Director at Rocket Internet from 2007 to 2012, and earlier co-founded JustBooks/AbeBooks and the marketplace antibodies-online.com; he has also invested in more than 80 startups as an angel investor and serves as a limited partner in over 50 venture funds. He holds a doctorate in innovation management and entrepreneurship from RWTH Aachen and a master's degree from WHU – Otto Beisheim School of Management, and sits on the supervisory boards of Körber, Fiege, Otto Group, and Holtzbrinck Publishing Group.

Contact· published on Florian's own website

florian.heinemann@project-a.vc

Founder at Project A

Intro paths

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In turn, Florian can intro founders to Project A's investors below.

Project A's investors · 5

BLN CapitalBerlin · $55K – $550K checks Harmony PartnersNew York KfW CapitalFrankfurt am Main PeakAmsterdam · $275K – $4.4M checks Project A VenturesBerlin · $1.1M – $6.6M checks

Experience

Project AFounding Partnercurrent2012 — presentBerlin Area, Germany
kfzteile24 GmbHBoard Membercurrent2026 — presentBerlin
HomeToGoMember of Supervisory Boardcurrent2025 — presentBerlin, Germany
ResourclyBoard Membercurrent2025 — presentMannheim
HoltzbrinckMember of Supervisory Boardcurrent2024 — presentStuttgart
Trade RepublicBoard Membercurrent2019 — present
LIQIDBoard Membercurrent2021 — presentBerlin, Germany
AndercoreBoard Membercurrent2020 — presentBerlin
yoummdayBoard Membercurrent2022 — presentMünchen, Bayern, Deutschland
KörberMember of Supervisory Boardcurrent2020 — presentHamburg, Germany
FIEGEMember of Supervisory Boardcurrent2023 — presentMünster
LUQOM GROUPBoard Membercurrent2017 — presentFulda, Hesse, Germany
Onlineprinters GmbHBoard Membercurrent2016 — presentNeustadt a.d. Aisch
Oetker Digital GmbHMember of Digital Advisory Board2017 — 2025Berlin / Bielefeld
Electric GameboxBoard Member2019 — 2024
HenkelMember of Digital Advisory Board2018 — 2024Düsseldorf Area, Germany
Fressnapf Holding SEMember Of The Supervisory Board2022 — 2024Krefeld, Nordrhein-Westfalen, Deutschland
CrossEngageBoard Member2016 — 2024Berlin
PriceloopBoard Member2021 — 2024Berlin, Deutschland
AMAZDBoard Member2021 — 2023München, Bayern, Deutschland
SemasioBoard Member2013 — 2021Hamburg
EyeotaBoard Member2013 — 2021Singapore
WonderblyBoard Member2015 — 2021London, United Kingdom
kfzteile24 GmbHBoard Member2015 — 2019Berlin Area, Germany
WorldRemitBoard Observer2012 — 2019London, United Kingdom
ABOUT YOU Holding SEMember Of The Supervisory Board2015 — 2018Hamburg Area, Germany
Wine in Black GmbHBoard Member2012 — 2018Berlin Area, Germany
internetstoresBoard Member2012 — 2016Stuttgart Area, Germany
Rocket Internet GmbHManaging Director2007 — 2012
antibodies online GmbHCo-Founder2006Kreisfreie Stadt Aachen Area, Germany
Abebooks EuropeCo-Founder/Managing Director1999 — 2002Düsseldorf Area, Germany

Skills & more

Online AdvertisingStart-upsAffiliate MarketingE-commerceConversion OptimizationInnovation ManagementProduct DevelopmentSEMWeb AnalyticsDigital MarketingStrategyOnline Marketing

+12 more

Business StrategyCRMSEOEntrepreneurshipVenture CapitalInternet StrategyMarketingManagementBusiness DevelopmentBusiness IntelligenceCustomer Relationship Management (CRM)E-Commerce

From Florian's professional profile.

Investments

Investor

AndercoreBarzahlenCODE University of Applied SciencesCrossEngageDafitiDeep Tech MomentumGotPhotoItravelLinexaLIQID InvestmentsMindfuel MovingaMYCSOpinaryPagidoResourclySakurimoSemasioShiftForwardTictailTrade RepublicTrivagoUnicorn WorkspacesYoummday

Per curated public sources.

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Colleagues at Project A Ventures

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Investor at Project A

Andreas Kühnke

Investor at Project A

Anton Grabovski

Investor at Project A

Anton Waitz

Partner at Project A

Antonia Kempf

Investor at Project A Ventures

Ben Fischer

Partner at Project A

Caroline Leonhard

Associate at Project A Ventures

Christoph Rösler

Partner at Project A

Network5

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Finn Age HaenselScout

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Frank ThelenScout

Founder and CEO at Freigeist Capital

Rolf SchroemgensScout

Founder, Brafe Space / Trivago at HyperNest

Stephan SchambachScout

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Investors connected to Florian in public investor directories — a warm-intro map.

Frequently asked questions

Who is Florian Heinemann?: Florian Heinemann is a Founding and General Partner at Project A Ventures, a European early-stage venture capital firm with approximately USD 1.5 billion in assets under management that has backed over 120 companies since 2012, including Trade Republic, Sennder, and Catawiki. Prior to co-founding the firm, he was Managing Director at Rocket Internet from 2007 to 2012, and earlier co-founded JustBooks/AbeBooks and the marketplace antibodies-online.com; he has also invested in more than 80 startups as an angel investor and serves as a limited partner in over 50 venture funds. He holds a doctorate in innovation management and entrepreneurship from RWTH Aachen and a master's degree from WHU – Otto Beisheim School of Management, and sits on the supervisory boards of Körber, Fiege, Otto Group, and Holtzbrinck Publishing Group.
Where does Florian Heinemann work?: Florian Heinemann is Founder of Project A and Partner at Project A Ventures.
What companies did Florian Heinemann found?: Florian Heinemann founded Project A.
What companies has Florian Heinemann invested in?: Investments tracked here include Andercore, Barzahlen, CODE University of Applied Sciences, CrossEngage, Dafiti, Deep Tech Momentum, GotPhoto, Itravel, Linexa, LIQID Investments, Mindfuel, Movinga, and 12 more.
Where did Florian Heinemann go to school?: Florian Heinemann studied at WHU – Otto Beisheim School of Management (Master of Science (M.Sc.), Business Administration); RWTH Aachen University (Research Doctorate/Ph.D., Business Administration); HHL Leipzig Graduate School of Management (Research Doctorate/Ph.D., Business Administration).