About
Francisco Beirão Belo is an entrepreneur and strategic advisor with over 20 years of experience in consumer goods, technology, and investment, including brand management roles at Procter & Gamble and Heineken, and payments strategy work at Visa Europe. He co-founded Passworks, a mobile wallet platform for digital loyalty programs, which he scaled over nine years before its acquisition by Fobi AI in 2023. Beirão Belo currently advises on strategic matters and board participation, with operational expertise spanning brand strategy, business development, and international expansion across Europe, Africa, Latin America, and the Middle East.
Experience
- PassworksAdvisorcurrent2023 — presentLisbon, Portugal
- PassworksCo-Founder & CEO2014 — 2023Lisbon, Portugal
- Jornal EconómicoContributing Writer & Columnist2015 — 2016Lisbon, Portugal
- TIMWEGlobal Innovation & Business Development Manager2011 — 2014Lisboa, Lisbon, Portugal
- RefriangoMarketing Director2008 — 2011Lisboa, Lisbon, Portugal
- Heineken - Central de Cervejas (Scottish & Newcastle)Innovation Brand Manager2006 — 2008Lisboa, Lisbon, Portugal
- Visa EuropeCountry Marketing Manager2004 — 2006London Area, United Kingdom
- Procter & GambleBrand Manager2000 — 2004Greater Madrid Metropolitan Area
Education
- Instituto Superior TécnicoMaster of Science (MSc), Industrial Engineering & Management1995 — 2001
- University of CambridgeFirst Certificate in English
Skills & more
+12 more
New Business DevelopmentMarketing CommunicationsRetailSales ManagementMarketing ResearchProduct ManagementMarketingMobile TechnologyMobile ApplicationsMobile CommunicationsStrategyBusiness DevelopmentLanguages English · French · Portuguese · Spanish
- Private Equity — Imperial College London
From Francisco's professional profile.
Colleagues at BlueCrow Capital
Frequently asked questions
- Where does Francisco Beirão Belo work?
- Francisco Beirão Belo is Investments at BlueCrow Capital.
Founder mafias
University of Cambridge mafia248
Also came through, then founded or led a company.
+ 241 more
Instituto Superior Técnico mafia8
Also came through, then founded or led a company.
+ 1 more
Same school
Also attended Instituto Superior Técnico56
+ 50 more
Also attended University of Cambridge851
+ 845 more
Shared employers
Also worked at Jornal Económico1
Also worked at TIMWE2
Also worked at Heineken - Central de Cervejas (Scottish & Newcastle)18
+ 12 more
Also worked at Visa Europe81
+ 75 more




























.png)




.jpg)












