Fundraising Fox

Francisco Beirão Belo

Investor

Investments at BlueCrow Capital

Portugal

About

Francisco Beirão Belo is an entrepreneur and strategic advisor with over 20 years of experience in consumer goods, technology, and investment, including brand management roles at Procter & Gamble and Heineken, and payments strategy work at Visa Europe. He co-founded Passworks, a mobile wallet platform for digital loyalty programs, which he scaled over nine years before its acquisition by Fobi AI in 2023. Beirão Belo currently advises on strategic matters and board participation, with operational expertise spanning brand strategy, business development, and international expansion across Europe, Africa, Latin America, and the Middle East.

Experience

  1. PassworksAdvisorcurrent2023 — presentLisbon, Portugal
  2. PassworksCo-Founder & CEO2014 — 2023Lisbon, Portugal
  3. Jornal EconómicoContributing Writer & Columnist2015 — 2016Lisbon, Portugal
  4. TIMWEGlobal Innovation & Business Development Manager2011 — 2014Lisboa, Lisbon, Portugal
  5. RefriangoMarketing Director2008 — 2011Lisboa, Lisbon, Portugal
  6. Heineken - Central de Cervejas (Scottish & Newcastle)Innovation Brand Manager2006 — 2008Lisboa, Lisbon, Portugal
  7. Visa EuropeCountry Marketing Manager2004 — 2006London Area, United Kingdom
  8. Procter & GambleBrand Manager2000 — 2004Greater Madrid Metropolitan Area

Education

  1. Instituto Superior TécnicoMaster of Science (MSc), Industrial Engineering & Management1995 — 2001
  2. University of CambridgeFirst Certificate in English

Skills & more

Brand Management45Strategic Planning10Cross-functional Team Leadership11FMCG14Marketing Strategy24Product Development22Business Strategy36Market Research6Marketing Management29Business Planning8Trade Marketing1Negotiation7
+12 moreNew Business DevelopmentMarketing CommunicationsRetailSales ManagementMarketing ResearchProduct ManagementMarketingMobile TechnologyMobile ApplicationsMobile CommunicationsStrategyBusiness Development

Languages English · French · Portuguese · Spanish

  • Private EquityImperial College London

From Francisco's professional profile.

Colleagues at BlueCrow Capital

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Where does Francisco Beirão Belo work?
Francisco Beirão Belo is Investments at BlueCrow Capital.

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