About
A former tech CEO and operator turned VC, Piia was CEO and co-owner of Avanto Ventures and has overseen exits including Moi Mobile (acquired by DNA) and GetJenny (acquired by LeadDesk). She founded Loop and the Circular Economy Accelerator and served as chairman during Anton & Anton's transformation.
Experience
- University of CambridgeBusiness Advisorcurrent2025 — present
- InnovestorPartnercurrent2023 — present
- InnovestorBusiness Advisor2022
- EvenpayBoard Membercurrent2026 — present
- Ninyes IncBoard Membercurrent2024 — present
- MAJBoard Membercurrent2024 — present
- The Planet CompanyBoard Observercurrent2024 — present
- Plantui OyCEO2019 — 2022Finland
- Anton&AntonChairman of the Board (Board member 2017-2021)2017 — 2022Finland
- AinoneChairman of the Board2020 — 2021Finland
- Avanto VenturesCEO, Partner2018 — 2019Finland
- Avanto VenturesDirector, Corporate Venturing2016 — 2018Helsinki, Uusimaa, Finland
- YogaiaCOO / CO-Owner2014 — 2016Finland
- Oy Transmeri Group AbGroup Digital Director2013 — 2014Finland
- Oy Transmeri Group AbCommercial Director, FMCG2012 — 2013Finland
- The HEINEKEN CompanyHead of Customer Marketing2008 — 2012Finland
- N2 Helsinki & LouderAccount Director2007 — 2008Finland
- Allied Domecq PLCMarketing Manager (CMO) Benelux / Finland2000 — 2006Netherlands / Finland
Education
- University of WestminsterBA(Hons) in International business and management1997 — 2000
- University of CambridgeSustainabe Finance2023
- Technische Universität Berlin1999 — 2000
Skills & more
Software as a Service (SaaS)FundinginnovationVenture CapitalCommunicationTeam BuildingRecruitingBoard OperationBoard GovernanceBusiness TransformationGrowth StrategiesOperations Management
+12 more
Global E-CommerceOEM ManagementTurn Around ManagementFundraisingExport OperationsNew Business DevelopmentInvestmentsEnvironmental, Social, and Governance (ESG)P&L ManagementStart-upsMarketing StrategyManagementLanguages English · Finnish · German · Swedish
- HHJ-tutkinto — Helsingin seudun kauppakamari - Helsinki Region Chamber of Commerce
From Piia's professional profile.
Same school
Also attended University of Westminster36
Rita FernandesOffice Manager at Nauta CapitalLuca SumaVenture Partner at Hiro CapitalShiv KapoorVice President at Titan CapitalZiggy LiaqatFounder & CEO Lucidity LLC at Juvo VenturesJessica LieberInvestment Team at 10x FoundersJavier Martínez de IrujoCFO at Axon Partners Group
+ 30 more
Also attended University of Cambridge621
Niko BonatsosInvestment Team at General CatalystGeorgia StevensonInvestor at Index VenturesHannah SealInvestor at Index VenturesAnthony PhilippakisInvestor at GV (Google Ventures)Erik NordlanderInvestor at GV (Google Ventures)Nic LowdenInvestor at Moonfire Ventures
+ 615 more
Also attended Technische Universität Berlin53
Dominik MatykaInvestor at Cavalry VenturesCarolin FunkPartner at Blue Bear Capital PartnersSamuli SirénGeneral Partner & Founder at RedstoneAlex SmolaCEO and Co-Founder of Boson AI at PICUS CAPITALHolger LaubenthalAdvisor at Frontier VenturesHenrique BaruselliInvestor at Atlantico
+ 47 more
Shared employers
Also worked at Innovestor27
Wilhelm LindholmGroup CEO at Innovestor VenturesTommi ÄijäläGroup Chair at Innovestor VenturesTomi AsantiManaging Partner, Real Estate at Innovestor VenturesMatti HärkönenPartner, Corporate Venturing at Innovestor VenturesHeli Mehtätalo-TakalaHead of Investor Relations & Communications at Innovestor VenturesAleksi HuhtaDirector, Investor Relations at Innovestor Ventures
+ 21 more
Colleagues at Innovestor Ventures
Aleksi Huhta
Director, Investor Relations at Innovestor Ventures
Elie Kopaly
Investment Director, Energy Storage at Innovestor Ventures
Emilia Carlqvist
Analyst, Innovestor Life Science at Innovestor Ventures
Essi Hänninen
Office Manager at Innovestor Ventures
Hannu Jungman
Partner, Innovestor Venture Capital at Innovestor Ventures
Heli Mehtätalo-Takala
Head of Investor Relations & Communications at Innovestor Ventures
Henrik Keinonen
Investor Relations at Innovestor Ventures
Janne Juhola
Partner, Innovestor Venture Capital at Innovestor Ventures







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