/People

Ethan Ruby

Investor

Board director at Set Labs

San Francisco Bay Area

Writes $1M – $50M checks · typically $25M

Find your path to Ethan

276 people in our graph can introduce you to Ethan.

Each arrow is one introduction. Sign up to fill in the first one.

Ask Ryan Hrabak to introduce you to Ethan

You →Ryan · together at Craft Ventures (2021–2024) →Ethan

Ask Jamie Chen to introduce you to Ethan

You →Jamie · 11 people · together at Craft Ventures →Ethan

Sign up to find every way you can get introduced to Ethan

  • Your email: the people you already email who know Ethan
  • 2nd- and 3rd-degree connections: people you know who worked, studied or invested with Ethan
  • Your LinkedIn: the connections who can make the intro for you

We rank every route by how warm it is, so you raise on warm intros instead of cold emails.

About

Ethan Ruby is Co-Founder and CEO of Grid, a finance platform that integrates data from CRM, billing, and ERP systems to provide reconciled financial insights for SaaS companies. He previously worked in analytics at Craft Ventures, where he identified the need for streamlined financial metrics dashboards. Grid currently serves over 1,000 SaaS customers.

Board director at Set Labs

Intro paths

→

In turn, Ethan can intro founders to Set Labs's investors below.

Co-founders at Set Labs

FF
Felix FengExecutive Officer, Director

Experience

  1. GridCo-Founder & CEOcurrent2023 — presentSan Francisco Bay Area
  2. Craft VenturesAdvisor2024
  3. Craft VenturesPartner, Analytics2018 — 2023San Francisco Bay Area
  4. ZenefitsBusiness Operations2014 — 2018San Francisco Bay Area
  5. Doodle MobileProduct Management Intern2013Beijing City, China

Skills & more

Public Speaking8Management4Leadership4Microsoft Office3Data Analysis8Teaching6Policy Analysis3Health Insurance1Affordable Care Act1Start-ups2

Languages Chinese · English

From Ethan's professional profile.

Deals · 1

Set LabsBoard seat

via Craft Ventures · filed May 2021 · $14.4M raise

Attribution from SEC filings, press coverage, and firm rosters.

Other disclosed investments

Sources: SEC Form D filings · curated public sources.

Network4

Investors connected to Ethan in public investor directories — a warm-intro map.

Frequently asked questions

Who is Ethan Ruby?
Ethan Ruby is Co-Founder and CEO of Grid, a finance platform that integrates data from CRM, billing, and ERP systems to provide reconciled financial insights for SaaS companies. He previously worked in analytics at Craft Ventures, where he identified the need for streamlined financial metrics dashboards. Grid currently serves over 1,000 SaaS customers.
Where does Ethan Ruby work?
Ethan Ruby is Board director at Set Labs.
What check size does Ethan Ruby write?
Ethan Ruby typically writes checks of $1M – $50M.
What boards does Ethan Ruby sit on?
Ethan Ruby holds tracked board seats at Set Labs.
What companies has Ethan Ruby invested in?
Investments tracked here include Airbase, Arovy, CloudTrucks, Harmonic.ai, Let's Do This, Returnly, Route, Scratchpad, Secoda, Sendoso, Vanta, Vendr.
Where did Ethan Ruby go to school?
Ethan Ruby studied at Duke University (Public Policy, Chinese); Bellarmine College Preparatory.

Same school

Shared employers