Ethan Ruby
InvestorFounderPartner at Craft Ventures · Board director at Set Labs
San Francisco Bay Area
Writes $1M – $50M checks · typically $25M
FoundedSet Labs
About
Ethan Ruby is Co-Founder and CEO of Grid, a finance platform that integrates data from CRM, billing, and ERP systems to provide reconciled financial insights for SaaS companies. He previously worked in analytics at Craft Ventures, where he identified the need for streamlined financial metrics dashboards. Grid currently serves over 1,000 SaaS customers.
Board director at Set Labs
Intro paths
In turn, Ethan can intro founders to Set Labs's investors below.
Set Labs's investors · 1
Co-founders at Set Labs
Experience
- GridCo-Founder & CEOcurrent2023 — presentSan Francisco Bay Area
- Craft VenturesAdvisor2024
- Craft VenturesPartner, Analytics2018 — 2023San Francisco Bay Area
- ZenefitsBusiness Operations2014 — 2018San Francisco Bay Area
- Doodle MobileProduct Management Intern2013Beijing City, China
Education
- Duke UniversityPublic Policy, Chinese2010 — 2014
- Bellarmine College Preparatory2006 — 2010
Skills & more
Languages Chinese · English
From Ethan's professional profile.
Deals · 1
Set LabsBoard seat
via Craft Ventures · filed May 2021 · $14.4M raise
Attribution from SEC filings, press coverage, and firm rosters.
Colleagues at Craft Ventures
Network6
Investors connected to Ethan in public investor directories — a warm-intro map.
Frequently asked questions
- Where does Ethan Ruby work?
- Ethan Ruby is Partner at Craft Ventures and Founder at Set Labs.
- What check size does Ethan Ruby write?
- Ethan Ruby typically writes checks of $1M – $50M.
- What companies did Ethan Ruby found?
- Ethan Ruby founded Set Labs.
Same school
Also attended Duke University500
+ 494 more
Also attended Bellarmine College Preparatory37
+ 31 more
Shared employers
Also worked at Grid1
Also worked at Craft Ventures32
+ 26 more







































