Fundraising Fox

Ethan Ruby

InvestorFounder

Partner at Craft Ventures · Board director at Set Labs

San Francisco Bay Area

Writes $1M – $50M checks · typically $25M

FoundedSet Labs

About

Ethan Ruby is Co-Founder and CEO of Grid, a finance platform that integrates data from CRM, billing, and ERP systems to provide reconciled financial insights for SaaS companies. He previously worked in analytics at Craft Ventures, where he identified the need for streamlined financial metrics dashboards. Grid currently serves over 1,000 SaaS customers.

Board director at Set Labs

Intro paths

In turn, Ethan can intro founders to Set Labs's investors below.

Co-founders at Set Labs

FF
Felix FengExecutive Officer, Director

Experience

  1. GridCo-Founder & CEOcurrent2023 — presentSan Francisco Bay Area
  2. Craft VenturesAdvisor2024
  3. Craft VenturesPartner, Analytics2018 — 2023San Francisco Bay Area
  4. ZenefitsBusiness Operations2014 — 2018San Francisco Bay Area
  5. Doodle MobileProduct Management Intern2013Beijing City, China

Education

  1. Duke UniversityPublic Policy, Chinese2010 — 2014
  2. Bellarmine College Preparatory2006 — 2010

Skills & more

Public Speaking8Management4Leadership4Microsoft Office3Data Analysis8Teaching6Policy Analysis3Health Insurance1Affordable Care Act1Start-ups2

Languages Chinese · English

From Ethan's professional profile.

Deals · 1

Set LabsBoard seat

via Craft Ventures · filed May 2021 · $14.4M raise

press ↗

Attribution from SEC filings, press coverage, and firm rosters.

Colleagues at Craft Ventures

Network6

Investors connected to Ethan in public investor directories — a warm-intro map.

Frequently asked questions

Where does Ethan Ruby work?
Ethan Ruby is Partner at Craft Ventures and Founder at Set Labs.
What check size does Ethan Ruby write?
Ethan Ruby typically writes checks of $1M – $50M.
What companies did Ethan Ruby found?
Ethan Ruby founded Set Labs.

Same school

Shared employers