Ethan Ruby
InvestorBoard director at Set Labs
San Francisco Bay Area
Writes $1M – $50M checks · typically $25M
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Ask Ryan Hrabak to introduce you to Ethan
You →Ryan · together at Craft Ventures (2021–2024) →Ethan
Ask Jamie Chen to introduce you to Ethan
You →Jamie · 11 people · together at Craft Ventures →Ethan
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About
Ethan Ruby is Co-Founder and CEO of Grid, a finance platform that integrates data from CRM, billing, and ERP systems to provide reconciled financial insights for SaaS companies. He previously worked in analytics at Craft Ventures, where he identified the need for streamlined financial metrics dashboards. Grid currently serves over 1,000 SaaS customers.
Board director at Set Labs
Intro paths
In turn, Ethan can intro founders to Set Labs's investors below.
Set Labs's investors · 4
Co-founders at Set Labs
Experience
- GridCo-Founder & CEOcurrent2023 — presentSan Francisco Bay Area
- Craft VenturesAdvisor2024
- Craft VenturesPartner, Analytics2018 — 2023San Francisco Bay Area
- ZenefitsBusiness Operations2014 — 2018San Francisco Bay Area
- Doodle MobileProduct Management Intern2013Beijing City, China
Skills & more
Languages Chinese · English
From Ethan's professional profile.
Deals · 1
Set LabsBoard seat
via Craft Ventures · filed May 2021 · $14.4M raise
Attribution from SEC filings, press coverage, and firm rosters.
Other disclosed investments
Investor
AirbaseArovyCloudTrucksHarmonic.aiLet's Do ThisReturnlyRouteScratchpadSecodaSendosoVantaVendr
Sources: SEC Form D filings · curated public sources.
Network4
Investors connected to Ethan in public investor directories — a warm-intro map.
Frequently asked questions
- Who is Ethan Ruby?
- Ethan Ruby is Co-Founder and CEO of Grid, a finance platform that integrates data from CRM, billing, and ERP systems to provide reconciled financial insights for SaaS companies. He previously worked in analytics at Craft Ventures, where he identified the need for streamlined financial metrics dashboards. Grid currently serves over 1,000 SaaS customers.
- Where does Ethan Ruby work?
- Ethan Ruby is Board director at Set Labs.
- What check size does Ethan Ruby write?
- Ethan Ruby typically writes checks of $1M – $50M.
- What boards does Ethan Ruby sit on?
- Ethan Ruby holds tracked board seats at Set Labs.
- What companies has Ethan Ruby invested in?
- Investments tracked here include Airbase, Arovy, CloudTrucks, Harmonic.ai, Let's Do This, Returnly, Route, Scratchpad, Secoda, Sendoso, Vanta, Vendr.
- Where did Ethan Ruby go to school?
- Ethan Ruby studied at Duke University (Public Policy, Chinese); Bellarmine College Preparatory.
Same school
Also attended Duke University948
+ 942 more
Also attended Bellarmine College Preparatory52
+ 46 more
Shared employers
Also worked at Craft Ventures32
+ 26 more
Also worked at Zenefits40
+ 34 more
































