About
Edmund Pendleton is founder and president of Perspective Innovation, LLC, where he works with corporate, academic, and startup innovators. With over 10 years of experience and 10,000+ hours of training in deep technology innovation, he specializes in evidence-based approaches including customer needs analysis, voice-of-customer research, primary research methods, value proposition testing, jobs-to-be-done frameworks, and business model validation. Pendleton has experience as a technology entrepreneur, startup founder, angel investor, and mentor.
Experience
- Perspective Innovation, LLCFounder and Presidentcurrent2016 — present
- The National Institutes of HealthLead Instructor, I-Corps @ NIHcurrent2015 — present
- National Science Foundation (NSF)Lead Instructor, NSF I-Corps™current2013 — present
- University of MarylandLead Instructor of Mid-Atlantic I-Corps Hub, and Assistant Director of Mtech Venturescurrent2011 — present
- VIPC | Virginia Innovation Partnership CorporationInvestment Advisory Board - GAP Technology Fund2011 — 2018Herndon, VA
- Georgetown University's McDonough School of BusinessAdjunct Professor of Innovation and Entrepreneurship2010 — 2018Washington DC-Baltimore Area
- New Old House CompanyFounder and CEO2006 — 2010
- ArcSecond Inc.Founder and Executive Vice President1995 — 2006
- American Management SystemsBusiness and Technology Consultant1994 — 1995
- SAICTechnology Engineer1987 — 1989
Skills & more
Technological Innovation1Business Model Innovation1Innovation Coaching1Innovation Consulting1Customer Driven Innovation1Coaching1Training1University TeachingStartups1Start-ups8Entrepreneurship3Business Model Development1
+12 more
Innovation ManagementBusiness StrategyBusiness DevelopmentStrategic PlanningVenture CapitalProduct DevelopmentManagementStrategyLeadershipDue DiligenceMarketing StrategyProduct DesignFrom Edmund's professional profile.
Colleagues at CoPeace Capital
Andy Eckert
COO at CoPeace Capital
Barbara Winter
Impact Director at CoPeace Capital
Betsy Poell
Advisory Council at CoPeace Capital
Brad Tompkins
Board of Directors at CoPeace Capital
Craig Jonas
CEO and Founder at CoPeace Capital
Craig Jonas, Ph.D.
Founder & CEO at CoPeace Capital
Dan Hattori
Strategic Financial Advisor at CoPeace Capital
Derek Scott
Vice President of Marketing at CoPeace Capital
Frequently asked questions
- Who is Edmund Pendleton?
- Edmund Pendleton is founder and president of Perspective Innovation, LLC, where he works with corporate, academic, and startup innovators. With over 10 years of experience and 10,000+ hours of training in deep technology innovation, he specializes in evidence-based approaches including customer needs analysis, voice-of-customer research, primary research methods, value proposition testing, jobs-to-be-done frameworks, and business model validation. Pendleton has experience as a technology entrepreneur, startup founder, angel investor, and mentor.
- Where does Edmund Pendleton work?
- Edmund Pendleton is Advisory Council at CoPeace Capital.
- Where did Edmund Pendleton go to school?
- Edmund Pendleton studied at MIT Sloan School of Management (M.S., Management - Technology Innovation and Entrepreneurship); Massachusetts Institute of Technology (M.S., Civil Engineering - Engineering Management); University of Canterbury (Rotary Foundation Scholar, Astrophysics).
Same school
Also attended MIT Sloan School of Management518
Doug LeonePartner at Sequoia Capital; former Global Managing PartnerHemant TanejaCEO & Managing Director of General CatalystBrad FeldCo-founder of Foundry and TechstarsChris MorrisProcess Specialist, Exit Readiness at Mayfair Equity PartnersBirgitteInvestor at InvestinorOlaInvestor at Investinor
+ 512 more
Also attended Massachusetts Institute of Technology1,388
Fred WilsonCo-founder & Partner at Union Square VenturesElad GilSolo general partner investing through Gil CapitalAileen LeeFounder & Managing Partner of Cowboy VenturesHemant TanejaCEO & Managing Director of General CatalystNat FriedmanCo-lead of Meta Superintelligence Labs; co-founder of NFDGBrad FeldCo-founder of Foundry and Techstars
+ 1,382 more
Also attended University of Canterbury47
Jono ManickamAssociate at Square Peg CapitalMichael McFadgenInvestor at 13books CapitalTim HeasleyPartner at ArtesianNick WinstoneFounder, Partner at Aera VCFrancesco PomponiInvestor at Extantia CapitalChris HartshornAdvisor at Chrysalix
+ 41 more
Also attended William & Mary65
Hannah ClarkDirector of Communications at RevolutionPatrick EnnisVenture Partner at Madrona Venture GroupLloyd HarrisonChief Executive Officer and Director, Partners Bancorp at Riphean InvestmentsEmilie PoteatVenture Partner at GaingelsRobert LesemanVenture Partner at TFX CapitalPeter AckersonCo-Founder & General Partner at Audere Capital
+ 59 more
Shared employers
Also worked at The National Institutes of Health60
Jun JeonInvestor at Khosla VenturesUri LopatinInvestor at Khosla VenturesMax ColbertPhysician-Entrepreneur at Medical Excellence CapitalIan ChiangPartner at Flare Capital PartnersGrant VerstandigFounder, Chairman, & CEO at Red Cell IncubationLeela SrinivasanCEO, Parity at Bull City Venture Partners
+ 54 more
Also worked at University of Maryland46
Ian RobinsonInvestor at Khosla VenturesJennifer WeismanFund Finances at Santa Barbara Venture PartnersCarolyn BrownClinical Advisor at Seae VenturesVyoma GajjarInvestor at Sand Hill AngelsMark GrovicInvestor at New Markets Venture PartnersJavier HervásSenior Manager at Axon Partners Group
+ 40 more
Also worked at VIPC | Virginia Innovation Partnership Corporation7
Tom WeithmanManaging Director at Virginia Venture PartnersMarco RubinSenior Director at Virginia Venture PartnersDustin DunbarSenior Associate at Virginia Venture PartnersAnthony ObiJr., Senior Associate at Virginia Venture PartnersBenjamin EbenezerManaging Principal at Blu Venture InvestorsMike RavenscroftManaging Director, Maryland Momentum Fund at University System of Maryland Momentum Fund
+ 1 more
Also worked at Georgetown University's McDonough School of Business6
Robert CoppedgeChief Executive Officer at Echo Health VenturesTien WongTech investor, entrepreneur, and CEO; Chairman & CEO of Opus8Abbas F. "Eddy" ZuaiterPartner at Transform Capital ManagementLuke CooperOperating Partner at Preface VenturesJ.S. GamblePrincipal at Blu Venture InvestorsLaine ClarkProgram Manager at Big Idea Ventures
