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Edmund Pendleton

Investor

Advisory Council at CoPeace Capital · Lead Instructor, NSF I-Corps™ at National Science Foundation

Arlington, Virginia, United States

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About

Edmund Pendleton is founder and president of Perspective Innovation, LLC, where he works with corporate, academic, and startup innovators. With over 10 years of experience and 10,000+ hours of training in deep technology innovation, he specializes in evidence-based approaches including customer needs analysis, voice-of-customer research, primary research methods, value proposition testing, jobs-to-be-done frameworks, and business model validation. Pendleton has experience as a technology entrepreneur, startup founder, angel investor, and mentor.

Experience

  1. Perspective Innovation, LLCFounder and Presidentcurrent2016 — present
  2. The National Institutes of HealthLead Instructor, I-Corps @ NIHcurrent2015 — present
  3. National Science Foundation (NSF)Lead Instructor, NSF I-Corps™current2013 — present
  4. University of MarylandLead Instructor of Mid-Atlantic I-Corps Hub, and Assistant Director of Mtech Venturescurrent2011 — present
  5. VIPC | Virginia Innovation Partnership CorporationInvestment Advisory Board - GAP Technology Fund2011 — 2018Herndon, VA
  6. Georgetown University's McDonough School of BusinessAdjunct Professor of Innovation and Entrepreneurship2010 — 2018Washington DC-Baltimore Area
  7. New Old House CompanyFounder and CEO2006 — 2010
  8. ArcSecond Inc.Founder and Executive Vice President1995 — 2006
  9. American Management SystemsBusiness and Technology Consultant1994 — 1995
  10. SAICTechnology Engineer1987 — 1989

Skills & more

Technological Innovation1Business Model Innovation1Innovation Coaching1Innovation Consulting1Customer Driven Innovation1Coaching1Training1University TeachingStartups1Start-ups8Entrepreneurship3Business Model Development1
+12 moreInnovation ManagementBusiness StrategyBusiness DevelopmentStrategic PlanningVenture CapitalProduct DevelopmentManagementStrategyLeadershipDue DiligenceMarketing StrategyProduct Design

From Edmund's professional profile.

Colleagues at CoPeace Capital

Andy Eckert
COO at CoPeace Capital
Barbara Winter
Impact Director at CoPeace Capital
Betsy Poell
Advisory Council at CoPeace Capital
Brad Tompkins
Board of Directors at CoPeace Capital
Craig Jonas
CEO and Founder at CoPeace Capital
Craig Jonas, Ph.D.
Founder & CEO at CoPeace Capital
Dan Hattori
Strategic Financial Advisor at CoPeace Capital
Derek Scott
Vice President of Marketing at CoPeace Capital

Frequently asked questions

Who is Edmund Pendleton?
Edmund Pendleton is founder and president of Perspective Innovation, LLC, where he works with corporate, academic, and startup innovators. With over 10 years of experience and 10,000+ hours of training in deep technology innovation, he specializes in evidence-based approaches including customer needs analysis, voice-of-customer research, primary research methods, value proposition testing, jobs-to-be-done frameworks, and business model validation. Pendleton has experience as a technology entrepreneur, startup founder, angel investor, and mentor.
Where does Edmund Pendleton work?
Edmund Pendleton is Advisory Council at CoPeace Capital.
Where did Edmund Pendleton go to school?
Edmund Pendleton studied at MIT Sloan School of Management (M.S., Management - Technology Innovation and Entrepreneurship); Massachusetts Institute of Technology (M.S., Civil Engineering - Engineering Management); University of Canterbury (Rotary Foundation Scholar, Astrophysics).

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