About
Cody Barbo is a Co-Founder of The Good Bug. He holds an MBA and has more than 20 years of experience in fast-moving consumer goods, including roles at Reckitt, Dabur, Henkel, Sara Lee, and Kraft Foods, as well as leadership positions at entrepreneurial and private equity- and venture-backed companies. His work spans markets in India, Africa, and the Middle East and categories including personal care, OTC, and food, with areas of focus in brand strategy, innovation and new product development, P&L management, and mergers and acquisitions.
Founder at Trust & Will
Intro paths
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In turn, Cody can intro founders to Trust & Will's investors below.
Trust & Will's investors · 11
Cerity Partners VenturesBostonCurql Collective, LLCDes MoinesHalogen Ventures Management Company LlcLos Angeles · $100K – $1M checksJackson Square VenturesSan Francisco · $1M – $5M checksLink VenturesCambridge · $1M – $8M checksModerne VenturesChicago · $100K – $7M checks · since 2025Rosecliff VenturesNew York City · $500K checksSecond Alpha PartnersNew YorkTechstarsBoulder · $220K checksU.S. Air Forcesince 2021UBSZurich · since 2025
Experience
- Trust & WillFounder & CEOcurrent2017 — presentSan Diego County, California, United States
- CNBC CEO CouncilCEO Council Membercurrent2025 — present
- IndustryFounder & CEO2014 — 2017San Diego County, California, United States
- NicheCo-Founder2013 — 2014San Diego, CA
- Associated Students, San Diego State UniversityCEO and President2011 — 2012san diego state university
- The Campanile FoundationBoard of Directors2011 — 2012San Diego State University
- San Diego State University Research FoundationBoard of Directors2011 — 2012San Diego State University
- Aztec Shops Ltd.Board of Directors2011 — 2012San Diego State University
- California State Student AssociationBoard of Directors2011 — 2012
Skills & more
Leadership99Public Speaking99Strategic Planning48Public Relations99Fundraising99Social Media Marketing99Social Networking99Entrepreneurship99Start-ups61Venture Capital19Angel Investing14Investment Strategies14
+11 more
SalesBrandingMarketingLeadership DevelopmentEvent PlanningNonprofitsTeam BuildingExecutive ManagementAdvertisingRecruitingProduct MarketingFrom Cody's professional profile.
Frequently asked questions
- Who is Cody Barbo?
- Cody Barbo is a Co-Founder of The Good Bug. He holds an MBA and has more than 20 years of experience in fast-moving consumer goods, including roles at Reckitt, Dabur, Henkel, Sara Lee, and Kraft Foods, as well as leadership positions at entrepreneurial and private equity- and venture-backed companies. His work spans markets in India, Africa, and the Middle East and categories including personal care, OTC, and food, with areas of focus in brand strategy, innovation and new product development, P&L management, and mergers and acquisitions.
- Where does Cody Barbo work?
- Cody Barbo is Founder of Trust & Will.
- What companies did Cody Barbo found?
- Cody Barbo founded Trust & Will.
- Where did Cody Barbo go to school?
- Cody Barbo studied at San Diego State University (Communication, General); California State University, Monterey Bay (The Panetta Institute for Public Policy).
Same school
Also attended San Diego State University107
Lucas SchaubelInvestor at DN CapitalJohn GregerCPO & Portfolio Partner at Burda Principal InvestmentsAditya ReddyVice President at Sapphire VenturesEmily NorwoodManager, Marketing at Sapphire VenturesEmily StanfordInvestor at Notable CapitalMarienne CaroMarketing Lead at Qualcomm Ventures
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+ 101 more
Also attended California State University, Monterey Bay1
Shared employers
Also worked at Trust & Will3
Also worked at Associated Students, San Diego State University1
Also worked at San Diego State University Research Foundation9
Emily NorwoodManager, Marketing at Sapphire VenturesKelly KoVice President of Technology Ventures and Innovation at Flare Capital PartnersEmily StanfordInvestor at Notable CapitalAshley WhitehurstChief of Staff at Mighty CapitalJennifer WeismanDirector of Finance and Admin at Curate CapitalBrian MillsVice President at Pivotal Life Sciences
+ 3 more