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Cody Barbo

Founder

Founder at Trust & Will

Dallas, Texas, United States

FoundedTrust & Will

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About

Cody Barbo is a Co-Founder of The Good Bug. He holds an MBA and has more than 20 years of experience in fast-moving consumer goods, including roles at Reckitt, Dabur, Henkel, Sara Lee, and Kraft Foods, as well as leadership positions at entrepreneurial and private equity- and venture-backed companies. His work spans markets in India, Africa, and the Middle East and categories including personal care, OTC, and food, with areas of focus in brand strategy, innovation and new product development, P&L management, and mergers and acquisitions.

Founder at Trust & Will

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In turn, Cody can intro founders to Trust & Will's investors below.

Trust & Will's investors · 23

AARPsince 2020AgeTech CapitalTorontoAgrolimen Venturessince 2020American Express Ventures (Amex)Amex VenturesPalo Alto · since 2023at HulaBurlingtonCerity Partners VenturesNew YorkCurql Collective, LLCDes MoinesDetroit Venture PartnersDetroitFabric VCBurbank · since 2025Hack VCPalo Alto · $3M checks · since 2020Halogen Ventures Management Company LlcLos Angeles · $100K – $1M checksJackson Square VenturesSan Francisco · $1M – $5M checks · since 2020Link VenturesCambridge · $1M – $8M checks · since 2020Moderne VenturesChicago · $100K – $7M checks · since 2025RevolutionWashington, D.C. · $100K – $1M checksRosecliff VenturesNew York City · $500K checks · since 2020Second Alpha PartnersNew YorkSEI VenturesOaks · since 2023TechstarsBoulder · $220K checksU.S. Air Forcesince 2021UBSZurich · since 2025Western Technology InvestmentPortola Valley

Frequently asked questions

Who is Cody Barbo?
Cody Barbo is a Co-Founder of The Good Bug. He holds an MBA and has more than 20 years of experience in fast-moving consumer goods, including roles at Reckitt, Dabur, Henkel, Sara Lee, and Kraft Foods, as well as leadership positions at entrepreneurial and private equity- and venture-backed companies. His work spans markets in India, Africa, and the Middle East and categories including personal care, OTC, and food, with areas of focus in brand strategy, innovation and new product development, P&L management, and mergers and acquisitions.
Where does Cody Barbo work?
Cody Barbo is Founder of Trust & Will.
What companies did Cody Barbo found?
Cody Barbo founded Trust & Will.

Founder mafias

California State University, Monterey Bay mafia3

Also came through, then founded or led a company.

Veronica WoodruffBachelor of Arts - BAFounded Techstars +1Gia WigginsMBAFounded Auditocity

About this profile. Compiled from public sources — Trust & Will's own website and public professional profiles — and summarised by Fundraising Fox; every fact is kept with where it came from. Spotted an error, or would rather not be listed? Email privacy@fundraisingfox.com · How we build profiles · Your rights