Fundraising Fox

Cody Barbo

Founder

Founder at Trust & Will

Dallas, Texas, United States

FoundedTrust & Will

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398 people in our graph share verified history with Cody — schools, employers, funds. One of them is your warm intro.

Wesley BarrowunlockedCody: together at Techstars (2018)
×10Cody: together at Techstars
Cody: together at San Diego State University Research Foundation

About

Cody Barbo is a Co-Founder of The Good Bug. He holds an MBA and has more than 20 years of experience in fast-moving consumer goods, including roles at Reckitt, Dabur, Henkel, Sara Lee, and Kraft Foods, as well as leadership positions at entrepreneurial and private equity- and venture-backed companies. His work spans markets in India, Africa, and the Middle East and categories including personal care, OTC, and food, with areas of focus in brand strategy, innovation and new product development, P&L management, and mergers and acquisitions.

Founder at Trust & Will

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Trust & Will's investors · 14

AARPsince 2020Cerity Partners VenturesBostonCurql Collective, LLCDes MoinesHack VCPalo Alto · $3M checks · since 2020Halogen Ventures Management Company LlcLos Angeles · $100K – $1M checksJackson Square VenturesSan Francisco · $1M – $5M checks · since 2020Link VenturesCambridge · $1M – $8M checks · since 2020Moderne VenturesChicago · $100K – $7M checks · since 2025Rosecliff VenturesNew York City · $500K checks · since 2020Second Alpha PartnersNew YorkTechstarsBoulder · $220K checksU.S. Air Forcesince 2021UBSZurich · since 2025WTIPortola Valley · since 2020

Experience

  1. Trust & WillFounder & CEOcurrent2017 — presentSan Diego County, California, United States
  2. CNBC CEO CouncilCEO Council Membercurrent2025 — present
  3. IndustryFounder & CEO2014 — 2017San Diego County, California, United States
  4. NicheCo-Founder2013 — 2014San Diego, CA
  5. Associated Students, San Diego State UniversityCEO and President2011 — 2012san diego state university
  6. The Campanile FoundationBoard of Directors2011 — 2012San Diego State University
  7. San Diego State University Research FoundationBoard of Directors2011 — 2012San Diego State University
  8. Aztec Shops Ltd.Board of Directors2011 — 2012San Diego State University
  9. California State Student AssociationBoard of Directors2011 — 2012

Skills & more

Leadership99Public Speaking99Strategic Planning48Public Relations99Fundraising99Social Media Marketing99Social Networking99Entrepreneurship99Start-ups61Venture Capital19Angel Investing14Investment Strategies14
+11 moreSalesBrandingMarketingLeadership DevelopmentEvent PlanningNonprofitsTeam BuildingExecutive ManagementAdvertisingRecruitingProduct Marketing

From Cody's professional profile.

Frequently asked questions

Who is Cody Barbo?
Cody Barbo is a Co-Founder of The Good Bug. He holds an MBA and has more than 20 years of experience in fast-moving consumer goods, including roles at Reckitt, Dabur, Henkel, Sara Lee, and Kraft Foods, as well as leadership positions at entrepreneurial and private equity- and venture-backed companies. His work spans markets in India, Africa, and the Middle East and categories including personal care, OTC, and food, with areas of focus in brand strategy, innovation and new product development, P&L management, and mergers and acquisitions.
Where does Cody Barbo work?
Cody Barbo is Founder of Trust & Will.
What companies did Cody Barbo found?
Cody Barbo founded Trust & Will.
Where did Cody Barbo go to school?
Cody Barbo studied at San Diego State University (Communication, General); California State University, Monterey Bay (The Panetta Institute for Public Policy).

Founder mafias

Techstars mafia2,005

Also came through, then founded or led a company.

Brad FeldCo-founderFounded TechstarsGleb ChuvpiloTechstars Boston Accelerator 2014Founded Thor Directed Energy +6David CummingsTechstars Boulder Accelerator 2012Founded Undaunted +6Jagmeet LambaEntrepreneurshipFounded Certa +3Ben LammMentor & InvestorFounded Breaking +3T.J. ParkerTechstars Boston Accelerator 2013Founded Tjparker +2

+ 1,998 more

San Diego State University mafia61

Also came through, then founded or led a company.

Louis Hernandez, Jr.Bachelor of Science - BSFounded Dragon Pay +3Brian RequarthBachelorsFounded VivaReal +1Paul J. ZakBA/BAFounded Immersion Neuroscience +1Robert SchulteMSFounded Lumatax +1Johannes RoggendorfFinanceFounded Medwing +1Adam Perry-PelletierMSFounded HouseCall Pro +1

+ 54 more

Niche mafia4

Also came through, then founded or led a company.

Will HubbardFounder, CEOFounded AgreeJustin RotmanRevenue LeadershipFounded GoodkindMichael WarshafskyDirector, Product ManagementFounded Goodkind

Trust & Will mafia3

Also came through, then founded or led a company.

Victor EchevarriaBoard MemberFounded Remedy LabsRob ChaplinskyBoard Member, InvestorFounded Dryft

California State University, Monterey Bay mafia2

Also came through, then founded or led a company.

Veronica WoodruffBachelor of Arts - BAFounded Techstars +1

Same school

Also attended San Diego State University201

Lucas SchaubelInvestor at DN CapitalJohn GregerCPO & Portfolio Partner at Burda Principal InvestmentsAditya ReddyVice President at Sapphire VenturesEmily NorwoodManager, Marketing at Sapphire VenturesEmily StanfordInvestor at Notable CapitalMarienne CaroMarketing Lead at Qualcomm Ventures

+ 195 more

Also attended California State University, Monterey Bay4

Ruby AnayaVenture Partner at The Venture CollectiveIselin Karin SvendsenForretningsutvikler at ValidéVeronica WoodruffFounder & CEO at TravelsistGia WigginsExecutive Officer at Auditocity

Shared employers

Also worked at Trust & Will3

Victor EchevarriaManaging Director at Jackson Square VenturesJesse DraperFounding Partner at Halogen Ventures Management Company LlcRob ChaplinskyCo-Founder & Managing Director at Link Ventures

Also worked at Niche4

Will HubbardChapter Director, San Francisco & Silicon Valley at Startup HavenJason PutortiAngel investorJustin RotmanFounder at GoodkindMichael WarshafskyFounder at Goodkind

Also worked at Associated Students, San Diego State University3

Queena HoangSenior Program Manager, Student Basic Needs Initiative at Michelson 20MM FoundationWill WisemanFounder at ClimatizeRichard BlankenshipGeneral Partner at Dream

Also worked at Aztec Shops Ltd.1

Ashley WhitehurstChief of Staff at Mighty Capital