/People

Brian O'Kelly

InvestorFounder

Advisor at BlackSheep Ventures

Brooklyn, New York, United States

FoundedAppnexusScope3

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182 people in our graph share verified history with Brian — schools, employers, funds. One of them is your warm intro.

Roni HiranandunlockedBrian: together at Scope3 (2024–2026)
Brian: together at Scope3
×3Brian: together at Right Media
×7Brian: together at Appnexus

About

Brian O'Kelley is the co-founder and CEO of Scope3, a company building infrastructure for agentic advertising, and architected the Ad Context Protocol (AdCP) for agent-executed advertising transactions. He previously co-founded and led AppNexus through its $1.6 billion sale to AT&T in 2018, served as CTO of Right Media through its $850 million acquisition by Yahoo in 2007, co-founded the supply chain technology company Waybridge, and sat on the board of LiveRamp. He holds 17 patents, authored the open source Prebid Server project, and earned a B.S.E. in Computer Science from Princeton University.

Experience

  1. Scope3Co-Founder and CEOcurrent2022 — presentBrooklyn, NY
  2. WonderstruckExecutive Producercurrent2022 — presentBrooklyn, New York, United States
  3. WaybridgeCo-Founder and CEO2019 — 2021Greater New York City Area
  4. AppNexusStrategic Advisor to Xandr2018 — 2019Greater New York City Area
  5. AppNexusCo-founder and CEO2007 — 2018NYC
  6. Right MediaCTO2003 — 2007NYC
  7. CetovaExecutive Vice President2001 — 2003
  8. LogicSpanVice President1999 — 2001

Skills & more

Online Advertising99Monetization47Yield Management33Analytics99Advertising98
  • Certified Ethical Advertising Executive — Institute for Advertising Ethics
  • edX Verified Certificate for Supply Chain Comprehensive Exam — edX
  • Ethical Decision Making — Emtrain
  • Preventing Workplace Harassment — Emtrain

From Brian's professional profile.

Colleagues at BlackSheep Ventures

Frequently asked questions

Who is Brian O'Kelly?
Brian O'Kelley is the co-founder and CEO of Scope3, a company building infrastructure for agentic advertising, and architected the Ad Context Protocol (AdCP) for agent-executed advertising transactions. He previously co-founded and led AppNexus through its $1.6 billion sale to AT&T in 2018, served as CTO of Right Media through its $850 million acquisition by Yahoo in 2007, co-founded the supply chain technology company Waybridge, and sat on the board of LiveRamp. He holds 17 patents, authored the open source Prebid Server project, and earned a B.S.E. in Computer Science from Princeton University.
Where does Brian O'Kelly work?
Brian O'Kelly is Founder of Appnexus and Advisor at BlackSheep Ventures.
What companies did Brian O'Kelly found?
Brian O'Kelly founded Appnexus, Scope3.
Where did Brian O'Kelly go to school?
Brian O'Kelly studied at Princeton University (BSE, Computer Science).

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