Scope3
3 known investors
Find your way into Scope3
170 people in our graph share verified history with the Scope3 team — schools, employers, funds. One of them is your warm intro.
Roni Hiranandunlockedknows Brian O'Kelly · together at Scope3 (overlapped)
×2knows the team · via Appnexus
×9knows the team · via Princeton University
Scope3 operates the Interchange, an agentic advertising platform where buyer, seller, creative, and governance agents coordinate through the AdCP standard to plan, negotiate, and execute ad campaigns across surfaces such as CTV, social, audio, and AI chat. It serves brands, agencies, and publishers, offering buying agents for brands and agentic storefronts for sellers.
Founders & leadership
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Brian O'Kelleyin𝕏FounderBrian O'Kelley co-founded AppNexus, which sold to AT&T for $1.6B in 2018, and previously co-founded Waybridge and served as CTO at Right Media, which Yahoo acquired for $850M in 2007. He holds a B.S.E. in Computer Science from Princeton University and is now CEO and co-founder of Scope3, building agentic advertising infrastructure.
Investors · 3
Funding
SEC filings, press & company announcements$45M disclosed across 2 rounds · 2023–2024
- $25MraisedOct 2024 · 2 sourcesSource ↗
- $20MSeries BOct 2023 · 3 sources
GV (lead), Room40 Ventures, Venrock
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Scope3 do?
- Scope3 operates the Interchange, an agentic advertising platform where buyer, seller, creative, and governance agents coordinate through the AdCP standard to plan, negotiate, and execute ad campaigns across surfaces such as CTV, social, audio, and AI chat. It serves brands, agencies, and publishers, offering buying agents for brands and agentic storefronts for sellers.
- Who founded Scope3?
- Scope3 was founded by Brian O'Kelley.
- Who are Scope3's investors?
- Scope3's investors include GV (Google Ventures), Venrock, Room40 Ventures.
- How much funding has Scope3 raised?
- Scope3 has disclosed $45M raised across 2 rounds.

