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Amitaabh Malhotra

Executive at DeviceFidelity

San Francisco Bay Area

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About

Amitaabh Malhotra is the Chief Sales & Marketing Officer at Wink, where he leads customer-facing operations for a biometric authentication and digital payments platform serving over 250,000 merchants. He is the founder of AMplif.IO, a consulting firm that advises B2B technology startups on customer traction, pricing, partnerships, and market and funding expansion. Over more than 30 years, he has co-founded and exited two venture-backed companies, raised over $35 million in venture capital, and worked on early payment and commerce products including In2Pay, Kohl's Pay, VISX, HaiWai, and moneto.

Executive at DeviceFidelity

Co-founders at DeviceFidelity

DJ
Deepak JainExecutive Officer, Director

Experience

  1. WinkChief Sales & Marketing Officercurrent2025 — present
  2. WinkHead Revenue & Partnerships2022 — 2025San Francisco Bay Area
  3. AMplif.IOPresident and Foundercurrent2014 — presentLas Vegas, Nevada, United States
  4. MirrorTabAdvisor - Strategy & Business Developmentcurrent2025 — present
  5. MirrorTabHead of Business Development2023 — 2025San Francisco Bay Area
  6. PlanetXHead - Fintech2023San Francisco Bay Area
  7. Railz (Acquired by FIS)Chief Operating Officer2022San Francisco Bay Area
  8. X CoStrategic Advisor2021 — 2022Reno, Nevada, United States
  9. Omnyway, Inc.CoFounder / Chief Operating Officer2015 — 2022San Francisco Bay Area
  10. Centaur PartnersSenior Advisor - Mobile and Commerce2015 — 2018Palo Alto, CA
  11. DeviceFidelityChief Operating Officer and Co-Founder2007 — 2015San Mateo County, California, United States
  12. Venturi WirelessVice President Global Markets2005 — 2008Sunnyvale, California, United States
  13. Ditech Networks [acquired by Nuance]Director Product Marketing - Wireless Solutions2004 — 2005Mountain View, California, United States
  14. Superconductor TechnologiesVP Global Wireless Solutions2001 — 2004Santa Barbara, California, United States
  15. AM WireFREE Consulting Inc.President and Owner2000 — 2002Denville, New Jersey, United States
  16. Lucent Technologies Bell Labs innovationsSenior Manager - New Product Introductions1998 — 2001Whippany, New Jersey, United States
  17. Lucent Technologies Bell Labs innovationsMember Of Technical Staff1996 — 1998Denver, Colorado, United States
  18. University of Michigan Transportation Research InstituteResearch Assistant1995 — 1996Ann Arbor, Michigan, United States

Skills & more

Storylines3New Product Rollout3Abstracting17Economic Impact13Open Banking8Executive Visibility2Deal Management1Positioning (Marketing)1Case StudiesOffice EquipmentDexterityBusiness Requirements1
+12 moreCross-functional CollaborationsAlternative PaymentsWritten CommunicationHigh Performance TeamsC-LevelC-Level RelationshipsStripe (Software)Communication TrainingCorporate DevelopmentSoftware as a Service (SaaS)Relationship BuildingCreative Problem Solving

Languages English · Hindi · Punjabi · Spanish

From Amitaabh's professional profile.

Frequently asked questions

Who is Amitaabh Malhotra?
Amitaabh Malhotra is the Chief Sales & Marketing Officer at Wink, where he leads customer-facing operations for a biometric authentication and digital payments platform serving over 250,000 merchants. He is the founder of AMplif.IO, a consulting firm that advises B2B technology startups on customer traction, pricing, partnerships, and market and funding expansion. Over more than 30 years, he has co-founded and exited two venture-backed companies, raised over $35 million in venture capital, and worked on early payment and commerce products including In2Pay, Kohl's Pay, VISX, HaiWai, and moneto.
Where does Amitaabh Malhotra work?
Amitaabh Malhotra is Executive at DeviceFidelity.
Where did Amitaabh Malhotra go to school?
Amitaabh Malhotra studied at University of Michigan (MS, Electrical Engineering - Communications); Delhi University (BE, Instrumentation and Control Engineering); Netaji Subhas Institute of Technology (BE, Instrumentation and Control Engineering).

Founder mafias

Superconductor Technologies mafia2

Also came through, then founded or led a company.

Ratu MatairaInternFounded OpenStar Technologies

Same school

Shared employers