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About
Amitaabh Malhotra is the Chief Sales & Marketing Officer at Wink, where he leads customer-facing operations for a biometric authentication and digital payments platform serving over 250,000 merchants. He is the founder of AMplif.IO, a consulting firm that advises B2B technology startups on customer traction, pricing, partnerships, and market and funding expansion. Over more than 30 years, he has co-founded and exited two venture-backed companies, raised over $35 million in venture capital, and worked on early payment and commerce products including In2Pay, Kohl's Pay, VISX, HaiWai, and moneto.
Executive at DeviceFidelity
Co-founders at DeviceFidelity
Experience
- WinkChief Sales & Marketing Officercurrent2025 β present
- WinkHead Revenue & Partnerships2022 β 2025San Francisco Bay Area
- AMplif.IOPresident and Foundercurrent2014 β presentLas Vegas, Nevada, United States
- MirrorTabAdvisor - Strategy & Business Developmentcurrent2025 β present
- MirrorTabHead of Business Development2023 β 2025San Francisco Bay Area
- PlanetXHead - Fintech2023San Francisco Bay Area
- Railz (Acquired by FIS)Chief Operating Officer2022San Francisco Bay Area
- X CoStrategic Advisor2021 β 2022Reno, Nevada, United States
- Omnyway, Inc.CoFounder / Chief Operating Officer2015 β 2022San Francisco Bay Area
- Centaur PartnersSenior Advisor - Mobile and Commerce2015 β 2018Palo Alto, CA
- DeviceFidelityChief Operating Officer and Co-Founder2007 β 2015San Mateo County, California, United States
- Venturi WirelessVice President Global Markets2005 β 2008Sunnyvale, California, United States
- Ditech Networks [acquired by Nuance]Director Product Marketing - Wireless Solutions2004 β 2005Mountain View, California, United States
- Superconductor TechnologiesVP Global Wireless Solutions2001 β 2004Santa Barbara, California, United States
- AM WireFREE Consulting Inc.President and Owner2000 β 2002Denville, New Jersey, United States
- Lucent Technologies Bell Labs innovationsSenior Manager - New Product Introductions1998 β 2001Whippany, New Jersey, United States
- Lucent Technologies Bell Labs innovationsMember Of Technical Staff1996 β 1998Denver, Colorado, United States
- University of Michigan Transportation Research InstituteResearch Assistant1995 β 1996Ann Arbor, Michigan, United States
Skills & more
+12 more
Cross-functional CollaborationsAlternative PaymentsWritten CommunicationHigh Performance TeamsC-LevelC-Level RelationshipsStripe (Software)Communication TrainingCorporate DevelopmentSoftware as a Service (SaaS)Relationship BuildingCreative Problem SolvingLanguages English Β· Hindi Β· Punjabi Β· Spanish
From Amitaabh's professional profile.
Frequently asked questions
- Who is Amitaabh Malhotra?
- Amitaabh Malhotra is the Chief Sales & Marketing Officer at Wink, where he leads customer-facing operations for a biometric authentication and digital payments platform serving over 250,000 merchants. He is the founder of AMplif.IO, a consulting firm that advises B2B technology startups on customer traction, pricing, partnerships, and market and funding expansion. Over more than 30 years, he has co-founded and exited two venture-backed companies, raised over $35 million in venture capital, and worked on early payment and commerce products including In2Pay, Kohl's Pay, VISX, HaiWai, and moneto.
- Where does Amitaabh Malhotra work?
- Amitaabh Malhotra is Executive at DeviceFidelity.
- Where did Amitaabh Malhotra go to school?
- Amitaabh Malhotra studied at University of Michigan (MS, Electrical Engineering - Communications); Delhi University (BE, Instrumentation and Control Engineering); Netaji Subhas Institute of Technology (BE, Instrumentation and Control Engineering).
Same school
Also attended University of Michigan1,028
+ 1,022 more
Also attended Delhi University197
+ 191 more
Also attended Netaji Subhas Institute of Technology46
+ 40 more
Also attended University of California, Berkeley2,000
+ 1,994 more
Shared employers
Also worked at Railz (Acquired by FIS)4
Also worked at Venturi Wireless1
Also worked at Lucent Technologies Bell Labs innovations14
+ 8 more






































