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Alex Bruce

Former Executive Advisor & former CRO, Sparq at Circadian Ventures

Atlanta Metropolitan Area

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About

Alex Bruce is an executive advisor and investment partner at Sparq with over 25 years of experience in go-to-market strategy and revenue leadership across enterprise software, consulting, and technology services. He previously served as managing director and equity partner at LEHAN Partners, which he sold to SOLU Technology in 2014, and led Sparq's growth to nearly $100M in annual revenue and 7x overall expansion. Bruce holds an undergraduate degree from Auburn University and an MBA from SMU's Cox School of Business, and currently serves on Auburn's Harbert School of Business Board and Circadian Ventures' Advisory Council.

Experience

  1. Circadian VenturesAdvisory Council Membercurrent2024 — present
  2. Auburn University Harbert College of BusinessMember of the Board of Advisorscurrent2024 — present
  3. Neighborhood Cooperative MinistriesBoard Membercurrent2024 — present
  4. SparqExecutive Advisor & Partnercurrent2024 — presentAtlanta Metropolitan Area
  5. SparqChief Revenue Officer (CRO)2019 — 2024Greater Atlanta Area
  6. SparqChief Sales Officer (CSO)2016 — 2019Atlanta Metropolitan Area
  7. Daugherty Business SolutionsSenior Vice President2015 — 2016
  8. Solu Technology PartnersManaging Director & Equity Partner2013 — 2015Atlanta Metropolitan Area
  9. Experis FinanceManaging Director, South Region2008 — 2013Atlanta Metropolitan Area
  10. Experis FinanceRegional Director, Marketing and Business Development - Capital and Southeast markets2011 — 2012
  11. Experis IT (formerly known as COMSYS IT Partners)Managing Director - Southern Region2008 — 2010
  12. Daugherty Business SolutionsRVP, Sales and General Manager2005 — 2008
  13. S1 CorporationVP Sales, National Accounts - East Region1999 — 2005
  14. Ajilon NederlandBusiness Development Director, National Accounts1996 — 1999
  15. Lanier WorldwideSales Manager1994 — 1996Atlanta Metropolitan Area
  16. Continental AirlinesRevenue Control Manager1989 — 1994Greater Houston

Skills & more

Executive Leadership1Go-to-Market Strategy1Sales Processes1National Sales ManagementP&L Management11Revenue GenerationRapid Revenue GrowthContent StrategyVertical MarketingBanking6Billing Systems5Sales Management30
+12 moreSolution SellingProfessional ServicesEnterprise SoftwareTeam BuildingFinancial ServicesSales OperationsNational Sales TrainingRetailSaaSStrategyLeadershipNegotiation

From Alex's professional profile.

Frequently asked questions

Who is Alex Bruce?
Alex Bruce is an executive advisor and investment partner at Sparq with over 25 years of experience in go-to-market strategy and revenue leadership across enterprise software, consulting, and technology services. He previously served as managing director and equity partner at LEHAN Partners, which he sold to SOLU Technology in 2014, and led Sparq's growth to nearly $100M in annual revenue and 7x overall expansion. Bruce holds an undergraduate degree from Auburn University and an MBA from SMU's Cox School of Business, and currently serves on Auburn's Harbert School of Business Board and Circadian Ventures' Advisory Council.
Where did Alex Bruce go to school?
Alex Bruce studied at Auburn University (BS, Harbert School Of Business); SMU Cox School of Business (MBA, Finance).

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