Sarmayacar
Venture capitalSeed Β· 5 people tracked
Investment thesis
Sarmayacar invests in technology startups building transformative solutions in Pakistan's high-growth markets. The firm focuses on sectors with large attractive markets and growth potential, including fintech, healthtech, logistics, agritech, edtech, entertainment, IoT, gaming, hospitality, e-commerce, and mobility, backing daring entrepreneurs creating market-transforming technology.
Source: firm website, verified Jul 21, 2026.
Team Β· 5 people
from the firm's websiteInvestment banker and private equity professional with experience at Morgan Stanley and GIC, where he deployed over $3B in direct investments. Founded Sarmayacar in 2016 to institutionalize venture investing in Pakistan, closing the first fund at $25M in 2019.
Banking and M&A expert from Morgan Stanley and J.P. Morgan with advisory experience on large European transactions. Co-founder of Sarmayacar and early-stage investor in biotech ventures including clock.bio and Covirabio.
Finance professional with trading experience at Faysal Asset Management and relationship management background at Silk Bank. Joined Sarmayacar as a portfolio analyst after completing graduate studies in finance.
Management consultant with expertise in operational excellence and strategy development across startups and established companies. At Sarmayacar, she manages portfolio company relationships and provides strategic support.
Finance graduate with strategy consultancy experience at EY, where he developed frameworks for startup growth. At Sarmayacar, he leads investment functions and provides strategic guidance to portfolio companies.
What they invest in
from 1 of 35 portfolio companiesCleantech Γ1Climate Tech Γ1Enterprise Software Γ1Hardware Γ1Impact & Social Good Γ1IoT Γ1
HQs:PakistanΓ1
Investments Β· 35 tracked
founders shown can be your intro pathAabshar develops water-saving nozzles designed to address water scarcity in developing countries, particularly in South Asia. The company's technology helps communities reduce water consumption and lower their carbon footprint.
CleantechClimate TechEnterprise SoftwareHardwareImpact & Social GoodIoTLahore, PK
Ali
Pakistan's largest motorbike network providing on-demand taxi, logistics, and payments services across Karachi, Lahore, and Islamabad.
Online pharmacy platform providing B2B and B2C services with warehousing across Pakistan, ensuring drug authenticity and quality pharmaceutical advice.
Delivery Systems company specializing in doorstep fuel delivery and mobile refueling solutions for the petroleum supply chain.
After-school education platform enabling educated women to operate technology-enabled tuition centers with centralized curriculum, training, and student acquisition.
Pakistan's first mobile dentistry company delivering professional dental services directly to customers' homes.
Three-way B2B marketplace connecting farmers to retailers through warehousing and fulfillment, optimizing fresh agricultural product distribution.
Mobile application enabling small and medium-scale retailers to streamline inventory procurement and improve earning potential.
Landing page platform for freelancers and influencers to sell directly to clients with payment and social media integrations, using a subscription-based model.
Digital healthcare platform providing doctor booking and lab test reservations, serving millions of patients through a network of 25,000+ verified doctors across 100+ specialties.
Software platform for electric vehicle diagnostics and after-sales service management, enabling communication with ecosystem stakeholders and performance monitoring.
Streaming and content generation platform focused on Pakistani music with a catalog of over 50,000 songs from 3,000+ artists.
Digital Factory solutions provider using 2D barcoding for product authentication and offering end-to-end manufacturer efficiency improvements through visibility and traceability.
Mobile game studio developing massively multiplayer online games with deep strategy mechanics, based in Lahore and San Francisco.
GRE test preparation platform offering exclusive access to official questions and personalized guidance at significantly lower prices than competitors.
Digital payment solution enabling merchants and app developers to monetize their user base through multiple payment options including mobile money, e-wallets, and credit cards.
Pakistan's top streaming platform offering ad-free sports, live cricket, Pakistani dramas, and dubbed content in high definition.
Job and networking platform enabling users to build digital identities, connect with others, and develop value-added skills through content creation.
Trucking marketplace connecting shippers with truck owners and drivers for cargo transportation across Pakistan and Afghanistan.
Frequently asked questions
- What stage does Sarmayacar invest at?
- Sarmayacar invests at the Seed stage.
- What sectors does Sarmayacar focus on?
- Sarmayacar focuses on AgTech, E-commerce, EdTech, Fintech, Gaming, Healthtech, IoT, Logistics & Supply Chain, Mobility & Transportation.
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