Primordial
Venture capitalDurham · Pre-Seed–Seed
Investment thesis
Primordial is a venture capital firm based in Durham, North Carolina, that invests in early-stage software startups. Its deal activity concentrates at the pre-seed and seed stages, where it provides capital along with strategic support to portfolio companies.
What they invest in
from 4 of 5 portfolio companiesAI & Machine Learning ×4SaaS ×3Digital Health ×1Fintech ×1FoodTech ×1Healthtech ×1Sales Tech ×1
HQs:United States×1
Investments · 5 tracked
founders shown can be your intro pathCapwave AI offers an AI-powered platform that analyzes founders' pitch decks and provides customized feedback to help them refine their messaging, connect with investors, and manage financial health during fundraising.
AI & Machine LearningFintechSaaS
Co-investorsIDEA NCPrimordial Ventures
Keebler Health, founded in 2023, is a healthcare company focused on improving efficiency and efficacy in the healthcare industry.
AI & Machine LearningDigital HealthHealthtech
Isaac Park(CEO)inAndrew Stickney(COO)inKevin Hill(CTO)inTerrell Bacchus(CMO)in
Co-investorsFlare Capital PartnersHypothesisNew Stack VenturesPrimordial VenturesTau VenturesEverywhere Ventures+7 more
SetSale is an AI-powered sales and quoting tool that generates dynamic multi-option quotes and helps identify AHRI matchups for HVAC sales.
AI & Machine LearningSaaSSales TechCharlotte, US
ASSAF WEINBERG(Executive Officer, Director)inSETH URE(Executive Officer, Director)in
BoardMATT SHAPIRO(Director)
Co-investorsPrimordial VenturesYork IE
Virnika builds AI voice agents for restaurants that answer phones 24/7, take and process orders, book reservations, take payments, and answer customer questions.
AI & Machine LearningFoodTechSaaS
Co-investorsPrimordial Ventures
Portfolio news
latest coverage across their companiesCapwave · capwave.ai · May 21, 2026
Keebler Health · flarecapital.com · Apr 21, 2026
SetSale · bizjournals.com · Mar 26, 2026
Frequently asked questions
- What stage does Primordial invest at?
- Primordial invests at the Pre-Seed, Seed stages.
- What sectors does Primordial focus on?
- Primordial focuses on SaaS.
- Where is Primordial located?
- Primordial is headquartered in Durham, US.
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