Fundraising Fox

SetSale

Charlotte, US · Founded 2025 · Delaware corporation · 16 employees on LinkedIn · 5 known investors

SetSale is an AI-powered sales and quoting tool that generates dynamic multi-option quotes and helps identify AHRI matchups for HVAC sales. It serves contractors, distributors, and OEMs in the heating and cooling industry.

AI & Machine LearningSaaSSales Tech

Founders & leadership

SetSale was founded in 2025 by ASSAF WEINBERG and SETH URE.

AWASSAF WEINBERG
ASSAF WEINBERGinCo-founder
SUSETH URE
SETH UREinCo-founder

Board

MS
MATT SHAPIROBoard director

Investors · 5

Primordial VenturesDurham · $25K – $50K
PrimordialreportedDurham
York IEreported · 2 sourcesManchester

Also in the syndicate · 2

FinturfPalmetto

Reported raises · per SEC filings

Form D private placements

$2.6M disclosed across 1 round · 2026

▶$2.6MraisedMar 2026 · 9 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • ASSAF WEINBERGExecutive Officer, Director
  • SETH UREExecutive Officer, Director
  • MATT SHAPIRODirector
Offering amount
$2.7M
Amount sold
$2.6M
First sale
Feb 2026
Incorporated
Corporation, Delaware, 2025
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 1

by search overlap
Setsail3 shared keywordsSetSail is an AI sales tool that uses a large language model to turn questions into SQL queries against a company's sales data, and automatically logs emails, meetings, and enriched contact details back to Salesforce. It provides deal alerts, meeting prep, and MEDDICC analysis to help sales reps and leaders track deal and account activity.

Companies competing with SetSale for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

SetSale raises $2M for AI sales platform for HVAC contractors - Charlotte Business Journalbizjournals.com · Mar 2026SetSale: $2 Million Raised For AI-Powered HVAC Sales Platformpulse2.com · Mar 2026SetSale Closes $2 Million to Bring AI Efficiency to the HVAC Supply Chainfinance.yahoo.com · Mar 2026SetSale Raises $2M Seed Round Led by York IE, with Palmetto and Finturf Participation | citybizcitybiz.co · Mar 2026SetSale Raises $2M in Seed Fundingfinsmes.com · Mar 2026Startupintrosstartupintros.com

Frequently asked questions

What does SetSale do?
SetSale is an AI-powered sales and quoting tool that generates dynamic multi-option quotes and helps identify AHRI matchups for HVAC sales. It serves contractors, distributors, and OEMs in the heating and cooling industry.
Who founded SetSale?
SetSale was founded by ASSAF WEINBERG, SETH URE in 2025.
Who are SetSale's investors?
SetSale's investors include Primordial Ventures, Primordial, York IE.
How much funding has SetSale raised?
SetSale has disclosed $2.6M raised across 1 round.
Where is SetSale headquartered?
SetSale is headquartered in Charlotte, US.