Fundraising Fox

SetSale

Charlotte, US · Founded 2025 · Delaware corporation · 2 known investors

setsale.ai ↗

SetSale builds an AI-powered sales tool for HVAC contractors, aimed at making sales best practices accessible across the trade. The company draws on experience from HVAC manufacturing, distribution, and financing to serve contractors in the HVAC industry.

AI & Machine LearningSaaSSales Techin /setsaleai

Founders & leadership

AW
ASSAF WEINBERGExecutive Officer, Director
SU
SETH UREExecutive Officer, Director
MS
MATT SHAPIRODirector

Investors · 2

Primordial VenturesDurham · $25K – $50K
PrimordialreportedDurham

Reported raises · per SEC filings

Form D private placements
▶$2.6MraisedMar 2026 · 9 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • ASSAF WEINBERGExecutive Officer, Director
  • SETH UREExecutive Officer, Director
  • MATT SHAPIRODirector
Offering amount
$2.7M
Amount sold
$2.6M
First sale
Feb 2026
Incorporated
Corporation, Delaware, 2025
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.