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SetSale

Charlotte, US · Founded 2025 · Delaware corporation · 16 employees on LinkedIn · 5 known investors

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SetSale is an AI-powered sales and quoting tool that generates dynamic multi-option quotes and helps identify AHRI matchups for HVAC sales. It serves contractors, distributors, and OEMs in the heating and cooling industry.

AI & Machine LearningSaaSSales Tech

Founders & leadership

SetSale was founded in 2025 by ASSAF WEINBERG and SETH URE.

AWASSAF WEINBERG
ASSAF WEINBERGCo-Founder & CEOAssaf Weinberg is Executive Officer and Director of SetSale, an AI-powered sales and quoting platform for the HVAC industry.
SUSETH URE
SETH URECo-founder

Board

MSMATT SHAPIRO
MATT SHAPIROBoard DirectorVP, Investments at York IE

Investors · 5

York IElisted by York IEManchester

How we know: York IE's portfolio page · citybiz.co · funding news · Not right? Tell us

PrimordialreportedDurham

How we know: open dataset · investor-profiles · Not right? Tell us

Also in the syndicate · 2

FinturfPalmetto

Reported raises · per SEC filings

Form D private placements

$2.6M disclosed across 1 round · 2026

▶$2.6MraisedMar 2026 · 9 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • ASSAF WEINBERGExecutive Officer, Director
  • SETH UREExecutive Officer, Director
  • MATT SHAPIRODirector
Offering amount
$2.7M
Amount sold
$2.6M
First sale
Feb 2026
Incorporated
Corporation, Delaware, 2025
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 1

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Companies working in the same space as SetSale.

In the news

SetSale Closes $2 Million to Bring AI Efficiency to the HVAC Supply Chainfinance.yahoo.com · Mar 2026SetSale Raises $2M Seed Round Led by York IE, with Palmetto and Finturf Participation | citybizcitybiz.co · Mar 2026SetSale Raises $2M in Seed Fundingfinsmes.com · Mar 2026

Frequently asked questions

What does SetSale do?
SetSale is an AI-powered sales and quoting tool that generates dynamic multi-option quotes and helps identify AHRI matchups for HVAC sales. It serves contractors, distributors, and OEMs in the heating and cooling industry.
Who founded SetSale?
SetSale was founded by ASSAF WEINBERG, SETH URE in 2025.
Who are SetSale's investors?
SetSale's investors include Primordial Ventures, York IE, Primordial.
How much funding has SetSale raised?
SetSale has disclosed $2.6M raised across 1 round.
Where is SetSale headquartered?
SetSale is headquartered in Charlotte, US.