MAIN
AcceleratorMontreal · Pre-Seed–Growth · 15 people tracked
Also known as Msa Advisors, Llc
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Investment thesis
MAIN's mission centers on connecting entrepreneurs with the resources and investors most relevant to their growth. It works to facilitate meaningful connections between innovative companies and aligned investors, and to explore new ways of improving access to equity investment for innovative firms. The organization is active in the Quebec entrepreneurial ecosystem, collaborating with incubators, accelerators, and other support players across different stages of the entrepreneurial journey.
Source: firm website, verified Sep 27, 2026.
Team · 15 people
from the firm's websiteAnick Patenaude is Director and Co-Founder of Escouade Génie Collectif and Deputy General Manager at MAIN. With over ten years of experience in project management, she co-founded Escouade to assist clients with ambitious projects through collaborative, transparent, and agile methodologies. She has a particular interest in cross-cultural travel, especially in Southeast Asia and Africa.
Board administrator; VP of Strategy & Finance at ProgressionLIVE and partner at Progression Armada.
Dominique Oury serves as a business advisor at MAIN, where he focuses on incubation and international development. He brings experience as a founder and operator of multiple companies, combined with leadership roles, entrepreneurship instruction, and mentorship of numerous entrepreneurs. His work centers on building collaborative ecosystem support for entrepreneurs by leveraging his networks and operational experience.
Elizabeth Morisset serves as a Service Coordinator for Intellectual Property at MAIN, where she manages multiple projects from inception through delivery. She coordinates with stakeholders across organizations and works to improve operational processes.
Board administrator and partner at Triptyq Capital.
Jonathan Falardeau serves as Head of Data and Strategic Partnerships at MAIN. He co-founded and developed Le Tiers Lieu, a coworking space and entrepreneur community in Laval, and has worked as a business developer focused on partnership creation. With over twelve years of experience as a software engineer, he has managed IT projects across various scales and brings expertise in project management and agile methodologies.
Board President and HR Champion; entrepreneur, investor and mentor.
Executive Director of MAIN and author of the column.
Myriam Simard is Chief People & Operations Officer at MAIN, where she oversees talent management and operational processes. She brings experience in human resources and operations management across transforming organizations, including previous roles as HR director at a company with over 100 employees and as executive assistant to the CEO at Québec numérique. Simard holds an MBA in management and is bilingual in French and English.
Board member serving as Governance Champion; partner at law firm Osler.
Board administrator and COO of Stay22.
Xavier Kronström Richard serves as head of growth marketing and business intelligence at MAIN. His work encompasses artificial intelligence, digital strategy, innovation, and content creation, with involvement in conferences and forums including SXSW, Les Affaires, and the World Social Forum in Montreal.
What they invest in
from 6 of 8 portfolio companiesFintech ×2Consumer ×1Deep Tech ×1Direct to Consumer ×1E-commerce ×1GovTech ×1Hardware ×1Impact & Social Good ×1
HQs:Canada×5Germany×1
Portfolio companies · 8 tracked
alumni founders can tell you what the program is really likeAccelia is a venture capital fund that invests in early-stage, high-technology-potential companies that have completed a product or service and achieved market validation, with a focus on women-owned or women-led businesses.
Co-investorsExport Development Canada (EDC)
Official government portal of Québec providing information about the elected government, its priorities, municipalities, organizations, and public sector job opportunities.
GovTech
Co-investorsLa Caisse500 GlobalFelicis VenturesGreylock Partners
Front Row Ventures is a venture capital firm based in Canada that invests in early-stage startups and provides mentoring and community support to student founders across multiple Canadian regions.
Sector Agnostic
Emmanuelle Coppinger(Managing Partner / Managing Director)in
Co-investorsBastien Family OfficeBoxOne VenturesInovia Capital
OMY Cosmetics sells a personalized exfoliating toner essence formulated with adjustable concentrations of AHAs, BHAs, and PHAs tailored to individual skin profiles.
ConsumerDirect to ConsumerE-commerceWellness & Fitness
Co-investorsAccelia CapitalBDC Capital CorporationCrédit Mutuel EquityFondaction
Quantum Brilliance develops integrated quantum microchips based on diamond nitrogen-vacancy centers for sensing and computing applications.
Deep TechHardwareQuantum ComputingSemiconductorsStuttgart, DE
Marcus Doherty(Founder)inMark Luo(Founder)inAndrew Horsley(Founder)
Co-investorsBreakthrough VictoriaCP VenturesIn-Q-TelInterValley VenturesInvestible Climate Tech FundMain Sequence Ventures+6 more
Startupfest is a three-day founder-focused festival held in Montréal that connects founders, investors, and ecosystem leaders through networking, talks, and pitch competitions.
Media & EntertainmentMontréal, CA
Alistair Croll(Co-founder)in
Zeffy operates a 100% free, all-in-one fundraising and donor management platform for nonprofits and charities, offering tools such as donation collection and volunteer management.
FintechImpact & Social GoodSaaS
Thibaut(Co-founder)François de Kerret(Founder)in
Co-investorsFounderFuelGaingelsRing CapitalPanache Ventures
Portfolio news
latest coverage across their companiesQuantum Brilliance · thequantuminsider.com · Jun 26, 2026
Zeffy · finance.yahoo.com · May 5, 2025
Fund performance · per public LP disclosures · 4
as of Dec 2025| Fund | Vintage | Committed | Net IRR | TVPI | DPI |
|---|---|---|---|---|---|
| Main Capital VIII Coöperatief U.A.LPs: Ventura County Employees' Retirement Association | 2024 | — | 14.4% | 1.08x | 0.00x |
| Main Post IIILPs: Teachers' Retirement System of Oklahoma | 2023 | — | — | 0.88x | 0.00x |
| Main Post Co-InvestmentLPs: San Diego City Employees' Retirement System | 2017 | — | 25.2% | 5.78x | 0.61x |
| Main Post Growth Capital II, L.P.LPs: Texas Municipal Retirement System | — | — | 14.6% | 1.84x | 0.47x |
Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).
Frequently asked questions
- How many investments has MAIN made?
- MAIN has 8 tracked investments.
- What stage does MAIN invest at?
- MAIN invests at the Pre-Seed, Seed, Series A, Series B, Series C, Growth stages.
- What sectors does MAIN focus on?
- MAIN focuses on Sector Agnostic.
- Where is MAIN located?
- MAIN is headquartered in Montreal, CA.
- Who does MAIN co-invest with?
- MAIN most often shares deals with Bastien Family Office, La Caisse, FounderFuel, among 5 tracked co-investors.
Media · Podcasts & interviews
from their channelLa PI dans le domaine de l'aérospatial et de la défense: comment protéger des technologies sensibles
MAIN
Images
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