Mexico City · Growth
Also known as LATIN IDEA ADVISORS, LLC
Investment thesis
LIV Capital is a Mexico-focused growth and private equity investor that partners with world-class management teams building high-growth Mexican enterprises. Describing itself as a 'people first' investor, the firm prioritizes the caliber and integrity of the founders it backs, aiming to create value through growth. It combines deep local Mexican market expertise with an international, multi-cultural network and global outlook. As highly engaged partners, the team provides support ranging from M&A guidance to acting as a strategic sounding board for senior management, leveraging over 80 years of combined private equity experience across its portfolio companies.
Source: firm website, verified Aug 25, 2026.
What they invest in
from 14 of 37 portfolio companiesMedia & Entertainment ×8Fintech ×4EdTech ×2SaaS ×2AdTech ×1B2B Marketplaces ×1Creator Economy ×1Enterprise Software ×1
HQs:Mexico×7Colombia×2
Investments · 37 tracked
founders shown can be your intro pathCencor operates financial market infrastructure services in Mexico, providing interbank brokerage, valuation solutions, electronic institutional markets, and a stock exchange.
B2B MarketplacesFintechMexico City, MX
Centro is an educational institution in Mexico offering undergraduate and graduate programs in creative industries, including design, architecture, film, and fashion, alongside continuous education and research initiatives in the creative economy.
Creator EconomyEdTechMexico City, MX
CoolHunterMX is a Mexican media outlet that tracks and covers the creative ecosystem in Mexico, publishing editorial content on art, fashion, design, and cultural trends.
Media & Entertainment
Covalto is a digital bank in Mexico that provides business financing, investment products, and liquidity solutions for companies.
FintechMexico, MX
Co-investorsHi VenturesIGNIAKaszek VenturesPoint72 VenturesQED InvestorsYolo Investments+2 more
El Espectador is a Colombian news organization publishing coverage of politics, judicial affairs, economy, world news, sports, and lifestyle for a general audience in Colombia.
Media & Entertainment
Co-investorsAdvance Venture Partners
LAVCA (The Association for Private Capital Investment in Latin America) is a membership organization for the Latin American private capital community, connecting private equity, venture capital, and real estate fund managers, development banks, pension funds, sovereign wealth funds, family offices, and corporate investors.
Fintech
Co-investorsInsper AngelsPatria Investments
Produced Mexico's first high-performance niche sports car, the Mastretta MXT; ceased operations in 2014.
Monitor de medios is a software application for searching and monitoring print media, used to produce daily news summaries (síntesis informativa).
Media & EntertainmentSaaS
Portafolio is a Colombian digital news outlet covering economics, finance, and business, offering coverage of markets, companies, opinion pieces, and tools such as a currency converter.
Media & Entertainment
Offered innovative lighting system solutions using proprietary technology; acquired by Lead Lite in 2014.
Screencast.com.mx operates an out-of-home advertising network offering digital billboard inventory across Mexico.
AdTechCiudad de México, MX
SDP Noticias is a Mexican online news outlet publishing coverage of national and international news, sports, entertainment, business, and viral topics.
Media & Entertainment
TodoTVNews is a news and information outlet covering the audiovisual and television industry, reporting on production, distribution, and business developments in the sector.
Media & Entertainment
WOBI produces and distributes business management content for company executives, including live events, executive education programs, digital Masterclasses, customized on-demand training, and a TV channel focused on management, strategy, leadership, and innovation.
EdTechEnterprise SoftwareMedia & Entertainment
Co-investorsBonfire Ventures
YellowPepper provides technology that connects to payment networks to enable real-time payment solutions, including an alias directory service that links identifiers like phone numbers or emails to payment credentials so users can send money without sharing card or account numbers.
FintechSaaS
Co-investorsSun Mountain Capital
Exits · 1
IPOs and acquisitions across the tracked portfolioSaber Liteacq. by Lead Lite
Portfolio news
latest coverage across their companiesFrequently asked questions
- How many investments has LIV Capital made?
- LIV Capital has 39 tracked investments, 1 of which have exited via acquisition or IPO.
- What stage does LIV Capital invest at?
- LIV Capital invests at the Growth stage.
- What sectors does LIV Capital focus on?
- LIV Capital focuses on E-commerce, EdTech, Enterprise Software, Fintech, Healthtech, Logistics & Supply Chain, Media & Entertainment, Sector Agnostic.
- Where is LIV Capital located?
- LIV Capital is headquartered in Mexico City, MX.
- Does LIV Capital lead rounds?
- Yes, LIV Capital leads investment rounds.
- Who does LIV Capital co-invest with?
- LIV Capital most often shares deals with Advance Venture Partners, IPR.VC, MK Capital, among 20 tracked co-investors.
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