Fundraising Fox

Lucra

Greenwich, US · Founded 2020 · Delaware corporation · 12 known investors

lucrasports.com ↗

Lucra is a competitive loyalty platform that provides brands an SDK to run live social competitions — tournaments, peer-vs-peer contests, and mini games — natively inside their existing app or website. It acts as Merchant of Record for real-money skill competitions, handling licensing, KYC/AML, fraud monitoring, and dispute resolution across 42 U.S. states.

GamingSaaSSports Tech

Founders & leadership

Lucra was founded in 2020 by Dylan Robbins.

DR
Dylan RobbinsFounder
DW
Dennis WongNamed on SEC filing
AD
Anthony DisantiNamed on SEC filing

Investors · 12

Raptor GroupMiami Beachvia Jim Pallotta · inferred
SeventySix CapitalKing of Prussia · $100K – $3M
The MBA Fund
Western Technology InvestmentPortola Valley · $250K – $30M
7GC & CoreportedLos Angeles
Alumni VenturesreportedManchester · $100K – $10M
Harlo Equity PartnersreportedToronto
Simplex VenturesreportedChicago
Visible VenturesreportedHingham · $1M
WTIreportedPortola Valley

Also in the syndicate · 2

ARKleadARK Invest Venture Fundlead

Funding

SEC filings, press & company announcements

$32.3M disclosed across 2 rounds · 2022–2026

  • $20MraisedApr 2026 · 3 sources

    ARK (lead), ARK Invest Venture Fund (lead)

    Source ↗
▶$12.3MraisedJun 2022 · 45 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Dennis WongDirector
  • Dylan RobbinsExecutive Officer, Director
  • Anthony DisantiDirector
Offering amount
$12.5M
Amount sold
$12.3M
First sale
Jan 2022
Incorporated
Corporation, Delaware, 2020
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 1

by search overlap
Sports Business Journal6 shared keywordsSports Business Journal is a media outlet covering the business of sports, publishing news and articles on topics such as broadcasting deals, sports leagues, and industry developments.

Companies competing with Lucra for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

This week: Lucra scores $20M to help brands build P2P experiencesnews.bettingstartups.com · Apr 2026Cathie Wood’s ARK makes its first lead investment in startup Lucra — and it isn’t AI | TechCrunchtechcrunch.com · Apr 2026Lucra Raises $20 Million Led by ARK Invest Venture Fund to Build Competition-Based Loyalty Infrastructure | Reutersreuters.com · Apr 2026Lucra Raises $20 Millionseventysixcapital.com · Apr 2026Lucra Raises $10M in Fundingfinsmes.com · Dec 2024Lucra Raises $10M in Funding to Drive Brand Loyalty Through Gamificationbusinesswire.com · Dec 2024

Frequently asked questions

What does Lucra do?
Lucra is a competitive loyalty platform that provides brands an SDK to run live social competitions — tournaments, peer-vs-peer contests, and mini games — natively inside their existing app or website. It acts as Merchant of Record for real-money skill competitions, handling licensing, KYC/AML, fraud monitoring, and dispute resolution across 42 U.S. states.
Who founded Lucra?
Lucra was founded by Dylan Robbins in 2020.
Who are Lucra's investors?
Lucra's investors include Raptor Group, SeventySix Capital, The MBA Fund, Western Technology Investment, 7GC & Co, Alumni Ventures, Harlo Equity Partners, Simplex Ventures and 2 more.
How much funding has Lucra raised?
Lucra has disclosed $32.3M raised across 2 rounds.
Where is Lucra headquartered?
Lucra is headquartered in Greenwich, US.