About
Bruce Popko is a General Partner at Forma Capital, where he invests in health and wellness consumer brands built alongside celebrities and athletes to drive revenue and brand growth. He was previously Partner and COO at Gioia Capital and served as COO of Pegula Sports and Entertainment, overseeing business units including the Buffalo Bills and Buffalo Sabres, after earlier roles as Chief Revenue Officer for the Buffalo Bills and positions with IMG, the Cleveland Browns, San Francisco 49ers, the NFL, and the New York Jets. He holds a BA from the University of Pennsylvania and an MBA in finance and marketing from NYU's Stern School of Business.
Contact· self-published, not guessed
Invests in
ConsumerSports TechWellness & Fitness
Experience
- New Era CapPresidentcurrent2026 — present
- New Era CapSenior Vice President Global Licensing & Business Development2026
- New Era CapVice President Global Licensing & Business Development2024 — 2026
- The Cashmere FundPartnercurrent2024 — present
- Forma CapitalCo-Foundercurrent2022 — present
- Major League PickleballStrategic Advisor2024 — 2025
- Major League PickleballChief Executive Officer2024Dallas, Texas, United States
- Major League PickleballChief Operating Officer2023 — 2024
- Gioia CapitalChief Operating Officer2019 — 2023Buffalo/Niagara, New York Area
- Pegula Sports and EntertainmentChief Operating Officer2017 — 2019Buffalo/Niagara, New York Area
- Pegula Sports and EntertainmentEVP Business Development2015 — 2017Buffalo/Niagara, New York Area
- Buffalo BillsChief Revenue Officer2014 — 2015Orchard Park, NY
- Buffalo BillsSVP Business Development2009 — 2014
- IMGSenior Vice President2005 — 2009Cleveland/Akron, Ohio Area
- Cleveland BrownsVice President1998 — 2004Cleveland/Akron, Ohio Area
- San Francisco 49ersDirector of Business Development1996 — 1998San Francisco Bay Area
- National Football LeagueMarketing Manager1994 — 1996New York, NY
- New York JetsMarketing Manager1993 — 1994
Skills & more
Facebook3Sports Marketing95New Business Development33Sponsorship Sales41Sponsorship99Sports32Marketing Strategy84Sports Management22Ticket Sales11Integrated Marketing30Social Media Marketing55Advertising20
+12 more
Media RelationsSquashMarketingBusiness DevelopmentLeadershipBrand DevelopmentStrategic PartnershipsEvent ManagementDigital MarketingDigital MediaBrand ManagementPublic RelationsFrom Bruce's professional profile.
Colleagues at Forma Capital
Frequently asked questions
- Who is Bruce Popko?
- Bruce Popko is a General Partner at Forma Capital, where he invests in health and wellness consumer brands built alongside celebrities and athletes to drive revenue and brand growth. He was previously Partner and COO at Gioia Capital and served as COO of Pegula Sports and Entertainment, overseeing business units including the Buffalo Bills and Buffalo Sabres, after earlier roles as Chief Revenue Officer for the Buffalo Bills and positions with IMG, the Cleveland Browns, San Francisco 49ers, the NFL, and the New York Jets. He holds a BA from the University of Pennsylvania and an MBA in finance and marketing from NYU's Stern School of Business.
- Where does Bruce Popko work?
- Bruce Popko is Partner at Forma Capital.
- What does Bruce Popko invest in?
- Bruce Popko invests in Consumer, Sports Tech, Wellness & Fitness.
- Where did Bruce Popko go to school?
- Bruce Popko studied at University of Pennsylvania (BA, International Relations); NYU Stern School of Business (MBA, Finance/Marketing).
Founder mafias
University of Pennsylvania mafia201
Also came through, then founded or led a company.
Kunal BahlSystems EngineeringFounded SnapdealScott Wolf, MDBAFounded Cardiac Dimensions +3Ben LererBSFounded Thrillist +1Eric HeilBSEFounded Ladderbio +1Trevor PriceB.A.Founded Quilted Health +1Lyle BerkowitzBSEFounded Apollo Health +1
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+ 194 more
NYU Stern School of Business mafia50
Also came through, then founded or led a company.
Tushar JainFinance and Political ScienceFounded ePatientFinder +1Alex LyashokMBAFounded WorkFusion +1Mattan GriffelBachelor of Science (BS)Founded One Month +1Ben ColmanMBAFounded Realitydefender +1Brian LongMBAFounded Adaptive Security +1Danny BrowneBS in Business with Concentration in FinanceFounded Station F
+ 43 more
Same school
Also attended University of Pennsylvania824
Brian ActonCo-founder of WhatsApp; co-founder of Signal FoundationKunal BahlCo-founder of Snapdeal; co-founder of Titan CapitalDasha MaggioPartner at Felicis Ventures, writer on venture capital and founder psychologyNancy WangInvestor at Felicis VenturesLeah von SiemensPartner at Manta Ray VenturesEghosa OmoiguiFounder and Managing General Partner at EchoVC Partners
+ 818 more
Also attended NYU Stern School of Business430
Luna SchmidInvestor at GV (Google Ventures)Kaz TeradaVenture Advisor at Monta Vista CapitalNeil FongManaging Director Asia at Burda Principal InvestmentsAlex TosoliniAdvisor at CincyTechMax WechterSenior Director of AI at Lerer HippeauKrupa VankayalaPartner, People & HR at Sapphire Ventures
+ 424 more
Shared employers
Also worked at New Era Cap1
Also worked at IMG12
Jane MooneyPartner, Deal Structure at MidnightChristian GarrettInvestment Partner at 137 VenturesAnnie GomanManaging Director at Btomorrow VenturesJulie WeberCOO and General Partner at HelmJessica JohnsonOperations Coordinator at Alloy LabsMax ArtzPartner at Peterson Venture Partners
+ 6 more
