Find your path to Bruce
281 people in our graph share verified history with Bruce — schools, employers, funds. One of them is your warm intro.
Marcie VuunlockedBruce: together at University of Pennsylvania (1990–1991)
×6Bruce: together at University of Pennsylvania
×2Bruce: together at NYU Stern School of Business
Bruce: together at San Francisco 49ers
About
Bruce Popko is a General Partner at Forma Capital, where he invests in health and wellness consumer brands built alongside celebrities and athletes to drive revenue and brand growth. He was previously Partner and COO at Gioia Capital and served as COO of Pegula Sports and Entertainment, overseeing business units including the Buffalo Bills and Buffalo Sabres, after earlier roles as Chief Revenue Officer for the Buffalo Bills and positions with IMG, the Cleveland Browns, San Francisco 49ers, the NFL, and the New York Jets. He holds a BA from the University of Pennsylvania and an MBA in finance and marketing from NYU's Stern School of Business.
Contact· self-published, not guessed
Invests in
ConsumerSports TechWellness & Fitness
Experience
- New Era CapPresidentcurrent2026 — present
- New Era CapSenior Vice President Global Licensing & Business Development2026
- New Era CapVice President Global Licensing & Business Development2024 — 2026
- The Cashmere FundPartnercurrent2024 — present
- Forma CapitalCo-Foundercurrent2022 — present
- Major League PickleballStrategic Advisor2024 — 2025
- Major League PickleballChief Executive Officer2024Dallas, Texas, United States
- Major League PickleballChief Operating Officer2023 — 2024
- Gioia CapitalChief Operating Officer2019 — 2023Buffalo/Niagara, New York Area
- Pegula Sports and EntertainmentChief Operating Officer2017 — 2019Buffalo/Niagara, New York Area
- Pegula Sports and EntertainmentEVP Business Development2015 — 2017Buffalo/Niagara, New York Area
- Buffalo BillsChief Revenue Officer2014 — 2015Orchard Park, NY
- Buffalo BillsSVP Business Development2009 — 2014
- IMGSenior Vice President2005 — 2009Cleveland/Akron, Ohio Area
- Cleveland BrownsVice President1998 — 2004Cleveland/Akron, Ohio Area
- San Francisco 49ersDirector of Business Development1996 — 1998San Francisco Bay Area
- National Football LeagueMarketing Manager1994 — 1996New York, NY
- New York JetsMarketing Manager1993 — 1994
Skills & more
Facebook3Sports Marketing95New Business Development33Sponsorship Sales41Sponsorship99Sports32Marketing Strategy84Sports Management22Ticket Sales11Integrated Marketing30Social Media Marketing55Advertising20
+12 more
Media RelationsSquashMarketingBusiness DevelopmentLeadershipBrand DevelopmentStrategic PartnershipsEvent ManagementDigital MarketingDigital MediaBrand ManagementPublic RelationsFrom Bruce's professional profile.
Colleagues at Forma Capital
Frequently asked questions
- Who is Bruce Popko?
- Bruce Popko is a General Partner at Forma Capital, where he invests in health and wellness consumer brands built alongside celebrities and athletes to drive revenue and brand growth. He was previously Partner and COO at Gioia Capital and served as COO of Pegula Sports and Entertainment, overseeing business units including the Buffalo Bills and Buffalo Sabres, after earlier roles as Chief Revenue Officer for the Buffalo Bills and positions with IMG, the Cleveland Browns, San Francisco 49ers, the NFL, and the New York Jets. He holds a BA from the University of Pennsylvania and an MBA in finance and marketing from NYU's Stern School of Business.
- Where does Bruce Popko work?
- Bruce Popko is Partner at Forma Capital.
- What does Bruce Popko invest in?
- Bruce Popko invests in Consumer, Sports Tech, Wellness & Fitness.
- Where did Bruce Popko go to school?
- Bruce Popko studied at University of Pennsylvania (BA, International Relations); NYU Stern School of Business (MBA, Finance/Marketing).
Founder mafias
NYU Stern School of Business mafia159
Also came through, then founded or led a company.
Jarah EustonBS Economics with HonorsFounded WorkWhile +2Sheji HoMBAFounded Hd +1Tushar JainFinance and Political ScienceFounded ePatientFinder +1Kony KwongBachelor's degreeFounded GAIB +1Alex LyashokMBAFounded WorkFusion +1Niccolo MaistoMBAFounded FACEIT +1
+ 152 more
Same school
Also attended University of Pennsylvania1,419
Brian ActonCo-founder of WhatsApp; co-founder of Signal FoundationKunal BahlCo-founder of Snapdeal; co-founder of Titan CapitalDasha MaggioPartner at Felicis Ventures, writer on venture capital and founder psychologyNancy WangInvestor at Felicis VenturesLeah von SiemensPartner at Manta Ray VenturesEghosa OmoiguiFounder and Managing General Partner at EchoVC Partners
+ 1,413 more
Also attended NYU Stern School of Business822
Luna SchmidInvestor at GV (Google Ventures)Kaz TeradaVenture Advisor at Monta Vista CapitalNeil FongManaging Director Asia at Burda Principal InvestmentsMax WechterSenior Director of AI at Lerer HippeauKrupa VankayalaPartner, People & HR at Sapphire VenturesDanny BrowneInvestor at FJ Labs
+ 816 more
Shared employers
Also worked at New Era Cap1
Also worked at IMG28
Ryan JB TaylorPrincipal at FusionJane MooneyPartner, Deal Structure at MidnightChristian GarrettInvestment Partner at 137 VenturesAnnie GomanManaging Director at Btomorrow VenturesJulie WeberCOO and General Partner at HelmJessica JohnsonOperations Coordinator at Alloy Labs
+ 22 more
Also worked at Cleveland Browns10
Lorne NovickChief Executive Officer at JumpStart VenturesEd ReynoldsTechnical Advisory Board Member at Florida Innovation CapitalRoger JonesTechnical Advisory Board Member at Florida Innovation CapitalKevin DavidsonInvestor at Haveli InvestmentsAlec ScheinerCo-Founder & Partner at Otro CapitalBrent StehlikCo-Founder & Partner at Otro Capital
+ 4 more
Also worked at San Francisco 49ers17
Byron DeeterPartner at Bessemer Venture PartnersVikram VenkatPrincipal at Cota CapitalYa TuoInvestor at Sand Hill AngelsAlex HarrisGeneral Partner at Fiat VenturesJasmine RobinsonManaging Partner at Monarch CollectiveJoey AlfieriSenior Associate, Venturing at TechNexus Venture Collaborative
+ 11 more