Welbe

Welbe is a Mexican health technology company that sells corporate health benefit plans to employers and positions occupational health as a measurable preventive strategy rather than a reactive cost. Its offering combines three connected components: a national medical network with telemedicine access, an employee-facing app (Welbe App) holding the medical record, prescriptions and follow-up, and software plus a data portal that consolidates health information for the employer. Appointment and diagnostic-study scheduling is handled directly through the platform, and the company states it complies with NOM-035 and occupational health regulations.

The company describes itself along three lines: health benefits for companies (customizable plans), laboratory testing (single-provider, nationwide coverage for medical studies), and health technology for enterprises that centralizes and measures health initiatives. An earlier membership page described the "Plataforma Welbe 360," which collects data, produces a collective diagnosis of the workforce (health grade, chronic disease, job compatibility, nutritional status) and generates action plans, alongside awareness campaigns, health campaigns and medical days. Membership tiers ranged from Remote (unlimited telemedicine, 24/7 chat, psychology and nutrition, employee app, company portal, NOM-035 compliance portal and medical portal) through Lite+, Advanced+ and Business tiers adding in-person specialist consultations, laboratory studies, annual check-up, ambulance service, funeral assistance, dental urgency and accident insurance, plus a modular on-demand plan.

In February 2025 Welbe launched an HRA (Health Risk Assessment) program designed to build targeted action plans for different risk groups and to measure impact using data."]

Founding story

Founders Marcus Paiva and Eduardo Medeiros developed the idea after observing that a large share of company employees relied on the workplace doctor, whose clinical record-keeping was manual. Market analysis identified roughly 90 million workers in Mexico whose main medical access is the doctor at work. The company traces its first steps to June 2021, when during the pandemic it identified employers' need to understand the health of their workforce.

Business model

Welbe sells health plans and memberships to companies for their employees, with employers as the buyer and HR teams as the primary users of the reporting layer. Plans are customizable and modular, allowing benefits to be added or removed according to budget and organizational profile, and can be adapted as a client company grows or changes structure.

Subscription-style health memberships priced per employee per year, quoted to employers. Published tiers included Remote at MXN 380/year, Lite+ at MXN 740/year, Advanced+ at MXN 1,800/year and Business at MXN 2,800/year (prices excluding VAT), with a modular on-demand plan; memberships were stated as valid for a minimum of 100 employees, with volume pricing and employee-purchased upgrades in the app. Additional services such as consultations with the Welbe network (MXN 550) and discounted laboratory tests were available for purchase.

Traction

Company-reported figures include more than 180,000 medical services performed, over 100 companies served across more than 12 industries, a 4.8/5 average service rating, 65% of users completing their check-up, 65% having a check-up for the first time in their lives, and a 16% reduction in absenteeism. A client case cited over 13,000 medical services, 83% check-up completion and more than 4,800 laboratory studies. Press coverage reported the company ended 2021 with 2,000 users, targeted 100,000 in 2022, and that client companies reduced average staff turnover by 27%.

Latest developments

In February 2025 Welbe launched HRA Welbe, a health risk assessment program that creates specific action plans for different risk groups and uses data to measure impact and results.