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Revionics

Roseville, US · Founded 2002 · 138 employees on LinkedIn · 3 known investors

Find your way into Revionics

120 people in our graph share verified history with the Revionics team — schools, employers, funds. One of them is your warm intro.

Bruce Taraginunlockedknows Jeff smith · together at Revionics (overlapped)
×9knows the team · via Golden Gate University
×2knows the team · via California State University, Chico

Revionics provides AI-powered lifecycle price optimization software for retailers, covering pricing, promotions, and markdown optimization. It serves retail businesses globally.

Founders & leadership

Revionics was founded in 2002 by Jeff smith.

JSJeff smith
Jeff smithinFounder - CEO, CTO, CMO, EVP Corp Dev/Strategy2002–2020Jeff Smith is the founder and former CEO of Revionics, an AI-powered price optimization platform for retailers, which he grew through multiple acquisitions before its sale to Aptos/Goldman Sachs. His background includes executive roles spanning product development, business development, and M&A across multiple technology companies.
MHMarc H. Hafner
Marc H. HafnerinChairman of the Board of Directors2014–2020
BKBrian K. Hansen
Brian K. HanseninCFO2005–2020
ABAakriti Bhargava
Aakriti BhargavainVP, AI, Data and Engineering
P
PatrickSVP, Enterprise Infrastructure & Operations
J
JoshSVP, Product & Professional Services
G
GregSVP, Sales
J
JJVice President, Customer Success

Board

JG
Joel G. KatzBoard director
HM
Hillel MoermanBoard director
DS
David SchwabBoard director

Investors · 3

Reported raises · per SEC filings

Form D private placements

$30M disclosed across 1 round · 2014

$30MraisedDec 2014 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Joel G. KatzDirector
  • Marc H. HafnerExecutive Officer, Director
  • Brian K. HansenExecutive Officer
  • Hillel MoermanDirector
  • David SchwabDirector
  • Jeffrey S. SmithExecutive Officer, Director
Offering amount
$30M
Amount sold
$30M
First sale
Dec 2014
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Revionics develops software for retail price optimization, marketed as covering the full pricing lifecycle. Its platform ingests retailer data for analytics and applies an artificial intelligence engine and proprietary algorithms to generate recommended prices across three core solution areas: base price, promotions and markdown. The company positions its models as retail-specific, built to address pricing and merchandising problems such as product affinity, cannibalization, long-lifecycle items and inflation.

Alongside the software, Revionics offers strategic pricing services in which its pricing specialists advise retailers on pricing strategy and deployment. Company materials also include thought-leadership resources such as eBooks and articles on topics including inflation, cost-of-living pressures on pricing, and the use of predictive and generative AI in retail pricing.

Business model

Revionics sells price optimization software to retailers, complemented by strategic pricing advisory and professional services delivered by its own pricing experts.

Full profile — market position, technology, go-to-market, geography

Market position

The company describes itself as a leader in retail pricing and states that its solutions are used by major global retailers; it references competitive evaluations against other AI pricing software vendors.

Technology

The platform combines data analytics with an AI engine and proprietary algorithms trained for retail pricing, producing optimized base prices, promotional offers and markdowns; the company also references predictive and generative AI applications in pricing.

Go-to-market

Direct enterprise sales supported by consultative engagement with pricing experts, content marketing (eBooks, resources, insights articles) and published customer references.

Retailers' pricing and merchandising teams, including large global retail chains; customer quotes cited on the company site come from merchandise planning, pricing and executive leaders, including in the home improvement sector.

Geography

Serves retailers globally, with customer references indicating deployments including localized pricing and European home improvement retail.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

In the news

Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Revionics do?
Revionics provides AI-based retail price optimization software spanning base price, promotions and markdown decisions.
Who founded Revionics?
Revionics was founded by Jeff smith in 2002.
Who are Revionics's investors?
Revionics's investors include Blumberg Capital, Escalate Capital Partners, Goldman Sachs.
How much funding has Revionics raised?
Revionics has disclosed $30M raised across 1 round.
Where is Revionics headquartered?
Revionics is headquartered in Roseville, US.