Vendelux

Vendelux operates an event intelligence platform for business-to-business go-to-market teams. The product combines a proprietary database of more than 250,000 global B2B events with attendee-level data so that companies can determine which conferences and trade shows their ideal customer profile, existing customers, partners and competitors will attend, speak at or sponsor. Core modules include Event Discovery (search and filtering of the event database by job title, role, industry or geography, with priority scoring), Segments/List Builder (dynamic lists of prospects, open deals, customers and competitors tracked across events), Meetings (AI-monitored, human-written outreach that pre-books confirmed meetings with target accounts before an event begins) and CRM Integration with Salesforce and HubSpot for attendee visibility, deal context, list syncing and revenue attribution.

The company positions the platform as an intelligence layer spanning the whole event lifecycle — planning and event selection, outreach execution, and post-event measurement — and also sells to event organizers, who use attendee intelligence to identify matching sponsors and demonstrate audience value. Vendelux states that more than 50,000 marketing professionals use the platform and that it has influenced over $5 billion in event spend. Named customers include Ramp, Glean, Coupa, McKesson, Writer, Deel, Intel and the United States Postal Service, with additional referenced users such as ShipBob, Contentful, SecurityMetrics, Seqera, Rocketium, AdRoll, T-Mobile and Voltage.

Founding story

Vendelux was created to address the fact that in-person events represent one of the largest line items in go-to-market budgets while decisions on where to invest, whom to engage and how to measure impact have relied on incomplete data and manual work; the company applies real-time attendee intelligence, coordinated execution and attribution across the event lifecycle.

Business model

Vendelux sells access to a software platform for event marketing and revenue teams, combining data (event and attendee intelligence) with an AI-plus-human outreach service that books meetings, and CRM integrations for attribution. A separate offering targets event organizers seeking sponsorship revenue and audience insight.

Traction

The company reports more than 50,000 marketing professionals using the platform and over $5 billion in influenced event spend, with enterprise customers including Ramp, Glean, Coupa, McKesson, Writer, Deel, Intel and the United States Postal Service. Published case studies cite a 300% increase in late-stage pipeline at Voltage, a doubling of pre-event meetings booked at Rocketium, and a 75% reduction in time to assess conference fit at Seqera. Customer references describe 20 meetings booked across two campaigns at ShipBob, more than 20 pre-booked meetings at Money20/20 and NRF for Glean, and 60 meetings with high-priority accounts at Contentful.

Latest developments

In July 2026 Vendelux announced a $50M Series B led by Tribeca Venture Partners with participation from S3, Pelion Ventures, HubSpot Ventures, FirstMark and Cervin Ventures, taking total funding to $71M. The company said it would deepen its AI infrastructure, build products connecting marketers with event organizers, and expand global sales and engineering. It also launched a community for event program practitioners and published a 2026 B2B Events Benchmark Report.