Vector

Vector operates a contact-level advertising platform for B2B marketers. Rather than targeting anonymous site visitors or whole accounts, the product identifies individuals engaging with a brand through its website, CRM, target-account lists and marketing programs, matches that activity to verified contacts, and filters the resulting list by demographic, firmographic and buying-journey criteria so only in-ICP people remain. The resulting audiences are pushed automatically to ad platforms including LinkedIn, Google, Meta and Reddit and are refreshed as buyer signals change.

A second core capability, marketed as Ad Reveal, surfaces the names of people who click a company's ads even when they do not convert, enabling follow-up on engaged but unconverted buyers. The platform includes site de-anonymization that turns anonymous traffic into named contacts with title and company, CRM synchronization with Salesforce and HubSpot, webhook and CSV export, UTM sync and custom CRM mapping. Stated company goals include serving as a single source of truth for how B2B companies run and orchestrate ads, letting CRM signals trigger campaigns automatically, and measuring outcomes in named contacts and meetings booked rather than account-level or vanity metrics. Supporting resources include a knowledge base with a Help Center and a "Vector University" training library.

Founding story

Co-founders Nick Masters, a former Air Force pilot, and Joshua Perk, a former Air Force intelligence analyst, connected via LinkedIn over shared ties to Boston, their Air Force service and sales engineering, having previously built Drift's solutions engineering team together. In January 2021 they applied to Y Combinator with a concept for crowdsourcing Salesforce data for sales teams and were accepted, but abandoned the idea on the second day of the program in San Francisco. Drawing on years of selling to marketers, they concluded in mid-2022 that account-focused ABM platforms were expensive and unactionable, and pivoted to contact-level de-anonymization, initially giving the site de-anonymization capability away for free.

Business model

Vector sells subscription software directly to B2B marketing teams, with add-ons such as SSO and a Bid Agent. Support tiers range from live chat, email and self-serve help center access on the entry plan to personalized onboarding, a dedicated Slack channel and a dedicated customer solutions manager on the higher tier. The company positions itself as software-first, stating that it does not charge a percentage of customers' ad budgets or manage their spend, and does not rely on managed services.

Two published plans. Reveal is usage-based on a monthly commitment, priced by the volume of identified visitors: $399/month for 2,500, $599/month for 5,000, $799/month for 7,500 and $999/month for 10,000 identified visitors, with custom pricing above 10,000 and a free 14-day trial. Target is an annual commitment starting at $3,000/month and scales with the number of active ad audiences: $3,000/month for 25 audiences, $3,500/month for 30 and $4,000 for 35, with custom pricing beyond 35. Target includes everything in Reveal plus 10,000 identified visitors. An earlier product iteration launched in late 2022 at $750 per month.

Traction

Customer-reported figures published on the company site include a 7.8% click-through rate on LinkedIn, 3x lower cost per click and 17x ROI within three months. Named customers referenced in testimonials are OpenBrand, Goldcast, Klue and Navattic. The knowledge base hosts 79 help center articles and 35 Vector University articles.

Latest developments

In May 2026 Vector announced a $10M Series A led by SignalFire and HubSpot Ventures, with proceeds earmarked for expanding operations and development efforts. Alongside the round the company launched Vector MCP, an interface that brings de-anonymized ad-clicker and ad-performance data into large language models such as Claude and ChatGPT for natural-language querying. Joshua Perk is identified as CEO.