/Companies

Ad Army

YC S22

London, GB · Founded 2022 · 5 employees · 4 known investors

Find your way into Ad Army

Sign up to see every warm intro you have to Ad Army

  • Paths you didn't know you had: your email and LinkedIn already hold routes to the Ad Army team. We find them for you
  • 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
  • Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone

Days of research, done the moment you sign in, with every route ranked by how warm it is.

Findly.ai develops an AI-powered query generator that converts natural language questions into database queries, enabling business teams to access and analyze data without technical expertise. The platform serves enterprises and data-driven organizations across industries.

Also known as Conversion Pattern Inc. · Conversion Pattern · Conversion Pattern, Findly · Findly

Founders & leadership· Y Combinator alumni (S22)

Ad Army was founded in 2022 by Jonathan Aeschlimann, Lourenço Maciel, and Pedro Nascimento.

JAJonathan Aeschlimann
Jonathan AeschlimannCo-FounderJonathan Aeschlimann is a Swiss-Brazilian entrepreneur who previously co-founded divbrands.io, a display and video marketing agency that reached $40 million in annual revenue and managed over 100 remote employees. He has completed executive education programs at Stanford Graduate School of Business and Chicago Booth.
LMLourenço Maciel
Lourenço MacielCo-founder · Chief Product OfficerLourenço Maciel has 12 years of digital marketing experience and previously built an eCommerce company operating in 30+ countries. He specializes in advertising tracking and attribution, and in 2021 developed a system for managing business attribution.
PNPedro Nascimento
Pedro NascimentoCo-Founder & CTOPedro Nascimento has worked as an engineer at Google and Twitter. He holds expertise in computer science, machine learning, and mathematics, with experience in both academic and professional settings.

Investors · 4

Fundament Syndicatereported

How we know: Y Combinator's founder network · Not right? Tell us

Squared Venturesreported

How we know: Y Combinator's founder network · Not right? Tell us

Switch VenturesreportedSan Francisco

How we know: Y Combinator's founder network · Not right? Tell us

Related companies · 10

SmartlySmartly provides a data analytics and optimization platform for performance marketing teams managing multi-channel advertising campaigns. The platform helps teams across paid social, search, and display channels track KPIs, identify high-performing creative patterns, and automate mid-campaign optimizations in real time.
BelugaBeluga provides tools for measuring and executing creator marketing campaigns with automation similar to paid advertising platforms. The company serves brands and marketers in the creator economy.
ThoughtlyThoughtly builds CRM-driven AI voice agents that call sales leads and follow up across SMS, email, iMessage, and WhatsApp until contact is made, writing call notes and deal stages back to CRMs like Salesforce and HubSpot. It targets sales teams looking to automate lead outreach and follow-up.
ExlyEXLY is a platform for creators to monetize content through courses, live workshops, and webinars, with built-in CRM, payment processing, and marketing tools. It serves independent creators and educators looking to build their own branded learning business.
TryNearbyTryNearby is a subscription platform that pairs local restaurants with nearby content creators who visit, film, and post reviews to social platforms like TikTok and Instagram, using AI agents to handle matching, booking, and creator communication. It serves local businesses in Southern California seeking to build a steady stream of social content and improve their discoverability.
BroadlyBroadly is an AI-powered customer engagement platform for local service businesses that helps them earn online reviews, manage their reputation, and convert website visitors into booked jobs. It combines tools such as an AI receptionist, review management, messaging, website chat, appointment scheduling, and marketing automation in one platform.
1stCollab1stCollab is an influencer marketing platform that connects creators with brand partnership opportunities. The platform handles campaign matching, contract management, and payment processing for creators and agencies seeking sponsorship deals.
SoundCloudAudio distribution and music-sharing platform for artists and creators.
KoyalKoyal develops an AI platform that generates personalized video content from scripts or audio, serving music labels, podcasters, and production companies. The platform uses agentic AI to handle multilingual workflows, lip-sync synchronization, and consistent character rendering across video sequences.
InsightlyNot an actual company; "Customer Relationship Management" is a generic software category/sector label mistakenly scraped as a portfolio company name.

Companies working in the same space as Ad Army.

Legal entities · 1

corporate structure
Conversion Pattern Inc.

In the news

Frequently asked questions

What does Ad Army do?
Findly.ai develops an AI-powered query generator that converts natural language questions into database queries, enabling business teams to access and analyze data without technical expertise. The platform serves enterprises and data-driven organizations across industries.
Who founded Ad Army?
Ad Army was founded by Jonathan Aeschlimann, Lourenço Maciel, Pedro Nascimento in 2022.
Who are Ad Army's investors?
Ad Army's investors include Y Combinator, Fundament Syndicate, Squared Ventures, Switch Ventures.
Where is Ad Army headquartered?
Ad Army is headquartered in London, GB.