UserTesting
Bellevue, US · Founded 2007 · 1,870 employees on LinkedIn · 9 known investors
UserTesting provides a human insight platform that helps Product, Marketing, Digital, and CX teams at enterprises collect and analyze real human feedback to validate decisions and improve customer experiences. The platform combines participant networks, AI-driven insights, and expert services to enable organizations to understand customer reactions and behavior.
Also known as UserTesting Human Insight Platform
Founders & leadership
Investors · 9
Company profile
researched Aug 2026UserTesting operates a human insight platform that lets enterprise teams collect feedback from real people on apps, prototypes, websites, content and marketing material, then analyze it to inform decisions. The workflow is framed in three stages: asking a question and getting fast feedback while work can still be changed, learning from recorded sessions in which participants speak in their own words, and acting on the resulting insight at scale by bringing customer understanding into everyday workflows. The company positions the platform as delivering movement from question to decision in hours rather than weeks.
The platform pairs a participant network with AI-powered analysis that surfaces patterns and themes, and supports both deep research projects and routine customer-informed decisions. UserTesting also connects insight into the tools and AI workflows where teams build and decide, so questions can be asked in the flow of work and ideas validated from concept through launch. Product framing is organized by function, with dedicated use cases for Design, UX Research, Product, Marketing, CX and Digital teams, covering concept and prototype validation, discovery and evaluative research, message and creative testing, journey diagnosis alongside CSAT and NPS data, and identification of drop-off and abandonment points in digital conversion funnels.
Latest developments
Current website messaging centers on AI lowering the cost of building software and thereby making decisions about what to build the primary bottleneck, and on connecting human insight to AI workflows and validating AI-powered features before they are built. The participant network is described as powered by User Interviews [0].
▸Full profile — market position, technology, go-to-market, geography
Market position
UserTesting presents its participant network as a differentiator that competitors cannot replicate, citing breadth of authenticated participants, audience depth from consumer to specialized B2B roles, low participant fraud rates and vetting of every participant [0].
Stated points of difference include a network of more than 7 million authenticated participants across 34 countries, coverage spanning B2C and niche B2B audiences such as doctors, developers and financial analysts, participant vetting, and what the company describes as the industry's lowest participant fraud rate with consistent session quality at scale [0].
Technology
The platform combines a participant network with AI-powered analysis that surfaces patterns and themes across sessions, and integrates with the tools and AI workflows teams already use so customer context and questions can be embedded in the flow of work [0].
Go-to-market
Enterprise sales motion driven from the website through demo requests, with role-based content for each buying team and gated resources such as a panel report [0].
Enterprise teams in Design, UX Research, Product, Marketing, customer experience and Digital functions; the company states it is trusted by 75 of the Fortune 100 [0].
Geography
Participant network spans 34 countries; the website is offered in English, German, French and Spanish [0].
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 5
by search overlap
Companies competing with UserTesting for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
▸Research sources · 1
primary sources listed
- UserTestingusertesting.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does UserTesting do?
- UserTesting runs a human insight platform that gathers and analyzes feedback from real participants for enterprise teams.
- Who are UserTesting's investors?
- UserTesting's investors include Accel, Dag Ventures, Intercept Ventures, OpenView Venture Partners, Second Alpha Partners, Teamworthy Ventures, VCFA Group, Wasabi Ventures and 1 more.
- Where is UserTesting headquartered?
- UserTesting is headquartered in Bellevue, US.