Upgrade Labs
Seattle, US · Founded 2017 · Delaware corporation
Find your way into Upgrade Labs
582 people in our graph share verified history with the Upgrade Labs team — schools, employers, funds. One of them is your warm intro.
Adamunlockedknows Martin Tobias · together at Cloudmark (overlapped)
knows the team · via The Wharton School
×8knows the team · via California State University
knows the team · via Andersen Consulting (Accenture)
knows the team · via Oregon State University
Upgrade Labs offers in-person recovery and performance facilities where clients receive non-invasive cell health scans, biomarker testing, and personalized protocols guided by "biohacker" technicians. It serves individuals seeking to improve physical recovery, fitness, and overall wellness through technology-based assessments and optimization plans.
Founders & leadership
Upgrade Labs was founded in 2017 by Dave Asprey.
DA
Dave Aspreyin𝕏Founder and CEODave Asprey founded Bulletproof Coffee and Upgrade Labs, a recovery and performance facility offering cell health assessments and wellness protocols. He is also the founder of 40 Years of Zen, a neuroscience-based program, and has authored multiple books and hosted a podcast on health and performance topics.
MT
Martin Tobiasin𝕏Chief Executive Officer2017–2020Martin Tobias is founder and managing partner of Incisive Ventures, an early-stage venture capital firm. He previously served as CEO at three venture-funded companies, held roles at Accenture and Microsoft, and was a venture partner at Ignition Partners.
Board
DS
Dan ScholnickBoard director
Reported raises · per SEC filings
Form D private placements$6.6M disclosed across 2 rounds · 2018
▶$6.5MraisedOct 2018 · 21 investors · Other Health CareRule 506(b)
▶$6.5MraisedOct 2018 · 21 investors · Other Health Care
Rule 506(b)Officers, directors & promoters on the filing
- Martin TobiasExecutive Officer, Director
- David AspreyDirector
- Dan ScholnickDirector
- Offering amount
- $20M
- Amount sold
- $6.5M
- Minimum investment
- $50K
- First sale
- Oct 2018
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
▶$100KraisedJun 2018 · 1 investors · OtherRule 506(b)
▶$100KraisedJun 2018 · 1 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Martin TobiasExecutive Officer, Director, Promoter
- David AspreyDirector
- Dan ScholnickDirector
- Offering amount
- $5M
- Amount sold
- $100K
- Minimum investment
- $10K
- First sale
- Jun 2018
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 8
by search overlapAtly61 shared keywordsAtly is a location discovery app that helps people find restaurants, bars, and places to visit through personalized recommendations and user-generated tips. The consumer platform has been described as combining social community content with map-based navigation.
ClassPass59 shared keywordsClassPass, based in New York City, runs a subscription service that gives members access to fitness classes and wellness appointments across many independent studios and gyms. The platform connects consumers with providers while helping those providers fill unused capacity.
MindBody58 shared keywordsMindbody provides software and a consumer app platform for fitness, beauty, and wellness businesses to manage operations, attract clients, and book classes and appointments. The platform connects thousands of wellness businesses globally with consumers.
Nexthealth48 shared keywordsNext Health operates wellness clinics offering IV vitamin therapy, NAD+ drips, peptide therapy, and bioidentical hormone optimization delivered through in-lounge sessions and membership plans. It serves consumers focused on longevity and health optimization, with locations in cities including West Hollywood, Century City, Studio City, New York City, Nashville, and Maui.
WellnessLiving46 shared keywordsWellnessLiving provides an online booking system for fitness businesses and wellness service providers, enabling clients to schedule appointments, classes, and events while helping businesses fill capacity and manage customer engagement.
Fresha’s Website38 shared keywordsFresha is a booking platform and business management software for salons, barbershops, medspas, and wellness studios, letting consumers discover and book beauty and self-care appointments while providing businesses with online booking, payments, reminders, and consultation forms. It operates as a marketplace connecting clients with self-care providers across 120+ countries.
Ubie35 shared keywordsUbie provides a free AI-powered symptom checker that generates a personalized report on possible causes of a user's symptoms and guidance on when to see a doctor, based on a short questionnaire developed with doctors. The consumer-facing digital health service operates in Japan, the United States, and other countries.
Bodyspec35 shared keywordsBodySpec provides DEXA scans that measure body fat percentage, lean muscle mass, visceral fat, and bone density, delivering a body composition report with an AI-powered dashboard and voice consultant. The company offers scans without a doctor's referral at 100+ locations across major US cities for consumers tracking their health and fitness.
Companies competing with Upgrade Labs for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Upgrade Labs do?
- Upgrade Labs offers in-person recovery and performance facilities where clients receive non-invasive cell health scans, biomarker testing, and personalized protocols guided by "biohacker" technicians. It serves individuals seeking to improve physical recovery, fitness, and overall wellness through technology-based assessments and optimization plans.
- Who founded Upgrade Labs?
- Upgrade Labs was founded by Dave Asprey in 2017.
- How much funding has Upgrade Labs raised?
- Upgrade Labs has disclosed $6.6M raised across 2 rounds.
- Where is Upgrade Labs headquartered?
- Upgrade Labs is headquartered in Seattle, US.