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Baby List

San Francisco, US · Founded 2011 · Delaware corporation · 1,261 employees on LinkedIn · 5 known investors

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Babylist is an online baby registry and shopping platform that helps families register for baby gear and items.

Founders & leadership

Baby List was founded in 2011 by Natalie Gordon.

NGNatalie Gordon
Natalie GordonCEO & FounderNatalie Gordon is founder and CEO of Babylist, an online baby registry and shopping platform. She built the company from scratch over the past decade after initially coding a registry solution as a pregnant engineer.
LL
Lee Lee Anne Grant
MMMichelle Michelle Newbery
Michelle Michelle NewberyChief Financial Officer2021–2022Michelle Newbery is Chief Executive Officer of Babylist, a baby registry and shopping platform. She brings over 20 years of experience in consumer, retail, and lifestyle brands, including leadership roles at both startups and Fortune 500 companies.

Board

SBSonya Brown
Sonya BrownBoard MemberGeneral Partner, Head of Growth Equity at Norwest Venture Partners
CL
Cheryl LawBoard director

Investors · 5

Reported raises · per SEC filings

Form D private placements

$60M disclosed across 1 round · 2021

▶$60MraisedNov 2021 · 23 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Michelle NewberyExecutive Officer
  • Cheryl LawDirector
  • Natalie GordonDirector, Executive Officer
  • Sonya BrownDirector
Offering amount
$60M
Amount sold
$60M
First sale
Nov 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

3 people who came through Baby List went on to found or lead other companies.

Related companies · 1

Companies working in the same space as Baby List.

Frequently asked questions

What does Baby List do?
Babylist is an online baby registry and shopping platform that helps families register for baby gear and items.
Who founded Baby List?
Baby List was founded by Natalie Gordon in 2011.
Who are Baby List's investors?
Baby List's investors include 500 Global, Halogen Ventures Management Company Llc, Next Legacy Partners, Norwest Venture Partners, Groundswell Ventures.
How much funding has Baby List raised?
Baby List has disclosed $60M raised across 1 round.
Where is Baby List headquartered?
Baby List is headquartered in San Francisco, US.