Who founded Baby List?

Baby List was founded by Natalie Gordon in 2011.

Who are Baby List's investors?

Baby List's investors include 500 Global, Halogen Ventures Management Company Llc, Next Legacy Partners, Norwest Venture Partners.

How much funding has Baby List raised?

Baby List has disclosed $60M raised across 1 round.

Where is Baby List headquartered?

Baby List is headquartered in San Francisco, US.

Baby List

San Francisco, US · Founded 2011 · Delaware corporation · 1,261 employees on LinkedIn · 4 known investors

Find your way into Baby List

7 people in our graph share verified history with the Baby List team — schools, employers, funds. One of them is your warm intro.

Marc Averittunlockedknows Natalie Gordon · together at Baby List (overlapped)

×6knows the team · via Baby List

Babylist is an online baby registry and shopping platform that helps families register for baby gear and items.

B2B Marketplaces Consumer Impact & Social Good Marketplaces

Founders & leadership

Baby List was founded in 2011 by Natalie Gordon.

Natalie Gordon inCEO & FounderNatalie Gordon is founder and CEO of Babylist, an online baby registry and shopping platform. She built the company from scratch over the past decade after initially coding a registry solution as a pregnant engineer.

Lee Lee Anne Grant

Michelle Michelle NewberyinChief Financial Officer2021–2022

Board

Sonya Brown in 𝕏Board MemberGeneral Partner, Head of Growth Equity at Norwest Venture Partners

Cheryl LawBoard director

Investors · 4

500 GlobalSan Francisco · $150K

Halogen Ventures Management Company LlcLos Angeles · $100K – $1M

Next Legacy PartnersPortola Valley

Norwest Venture PartnersMenlo Park · $10M – $30M

Reported raises · per SEC filings

Form D private placements

$60M disclosed across 1 round · 2021

▶$60MraisedNov 2021 · 23 investors · Retailing

Rule 506(b)

Officers, directors & promoters on the filing

Michelle NewberyExecutive Officer
Cheryl LawDirector
Natalie GordonDirector, Executive Officer
Sonya BrownDirector

Offering amount: $60M
Amount sold: $60M
First sale: Nov 2021
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

3 people who came through Baby List went on to found or lead other companies.

Graciela ArangoStaff Product ManagerFounded Kocomo Zassmin Montes de OcaJunior Software Developer InternFounded Women Who Code Nathalie WaltonBoard AdvisorFounded Expectful

Competitors · 1

by search overlap

Flo Health25492 shared keywordsFlo is a women's health app offering personalized cycle tracking, fertility guidance, pregnancy support, and health education backed by a medical team. The app serves women and people with periods globally with science-based insights on hormonal health from first period to perimenopause.

Companies competing with Baby List for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Forward Financing $525 Million: VFN + ABS Deal Explainedfunderintel.com · Jul 2026

Frequently asked questions

What does Baby List do?: Babylist is an online baby registry and shopping platform that helps families register for baby gear and items.
Who founded Baby List?: Baby List was founded by Natalie Gordon in 2011.
Who are Baby List's investors?: Baby List's investors include 500 Global, Halogen Ventures Management Company Llc, Next Legacy Partners, Norwest Venture Partners.
How much funding has Baby List raised?: Baby List has disclosed $60M raised across 1 round.
Where is Baby List headquartered?: Baby List is headquartered in San Francisco, US.