Who founded Baby List?

Baby List was founded by Natalie Gordon in 2011.

Who are Baby List's investors?

Baby List's investors include 500 Global, Groundswell Ventures, Halogen Ventures Management Company Llc, Next Legacy Partners, Norwest Venture Partners.

How much funding has Baby List raised?

Baby List has disclosed $60M raised across 1 round.

Where is Baby List headquartered?

Baby List is headquartered in San Francisco, US.

Baby List

San Francisco, US · Founded 2011 · Delaware corporation · 1,261 employees on LinkedIn · 5 known investors

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Babylist is an online baby registry and shopping platform that helps families register for baby gear and items.

B2B Marketplaces Consumer Impact & Social Good Marketplaces

Founders & leadership

Baby List was founded in 2011 by Natalie Gordon.

Natalie GordonCEO & FounderNatalie Gordon is founder and CEO of Babylist, an online baby registry and shopping platform. She built the company from scratch over the past decade after initially coding a registry solution as a pregnant engineer.

Lee Lee Anne Grant

Michelle Michelle NewberyChief Financial Officer2021–2022Michelle Newbery is Chief Executive Officer of Babylist, a baby registry and shopping platform. She brings over 20 years of experience in consumer, retail, and lifestyle brands, including leadership roles at both startups and Fortune 500 companies.

Board

Sonya Brown Board MemberGeneral Partner, Head of Growth Equity at Norwest Venture Partners

Cheryl LawBoard director

Investors · 5

500 Globallisted by 500 GlobalPalo Alto · $150K

How we know: open dataset · 500 Global portfolio 2026-08 · Not right? Tell us

Groundswell Ventureslisted by Groundswell VenturesDenver

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Halogen Ventures Management Company Llclisted by Halogen Ventures Management Company LlcLos Angeles · $100K – $1M

How we know: Halogen Ventures Management Company Llc's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Next Legacy Partnerslisted by Next Legacy PartnersPortola Valley

How we know: Next Legacy Partners's portfolio page · Not right? Tell us

Norwest Venture Partnerslisted by Norwest Venture PartnersMenlo Park · $10M – $30M

How we know: Norwest Venture Partners's portfolio page · a partner's Signal profile · open dataset · 5k.vc investor directory · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$60M disclosed across 1 round · 2021

▶$60MraisedNov 2021 · 23 investors · Retailing

Rule 506(b)

Officers, directors & promoters on the filing

Michelle NewberyExecutive Officer
Cheryl LawDirector
Natalie GordonDirector, Executive Officer
Sonya BrownDirector

Offering amount: $60M
Amount sold: $60M
First sale: Nov 2021
Incorporated: Corporation, Delaware
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

3 people who came through Baby List went on to found or lead other companies.

Graciela ArangoStaff Product ManagerFounded Kocomo Zassmin Montes de OcaJunior Software Developer InternFounded Women Who Code Nathalie WaltonVP of Brand and Social Impact (Interim) & Board AdvisorFounded Expectful

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Frequently asked questions

What does Baby List do?: Babylist is an online baby registry and shopping platform that helps families register for baby gear and items.
Who founded Baby List?: Baby List was founded by Natalie Gordon in 2011.
Who are Baby List's investors?: Baby List's investors include 500 Global, Groundswell Ventures, Halogen Ventures Management Company Llc, Next Legacy Partners, Norwest Venture Partners.
How much funding has Baby List raised?: Baby List has disclosed $60M raised across 1 round.
Where is Baby List headquartered?: Baby List is headquartered in San Francisco, US.